Prepared by Deep Mistry, SVNIT Surat.

1. TOYOTA

2. LONG AND ENDLESS DRIVE OF
TOYOTA

3. 1IN 1924, SAKICHI TOYODA INVENTED THE TOYODA MODEL G AUTOMATIC LOOM.
THE PRODUCTION OF TOYOTA AUTOMOBILES WAS STARTED IN 1933 AS A DIVISION
OF TOYODA AUTOMATIC LOOM WORKS DEVOTED TO THE PRODUCTION OF
AUTOMOBILES UNDER THE DIRECTION OF THE FOUNDER'S SON, KIICHIRO TOYODA
FROM SEPTEMBER 1947, TOYOTA'S SMALL-SIZED VEHICLES WERE SOLD UNDER THE NAME
"TOYOPET“
HISTORY
Toyoda Standard Sedan
AA 1936

8. INTERNAL ASSESSMENT

9. ORGANIZATIONAL
STRUCTURE

16. Q. Toyota has built a huge manufacturing capacity that can produce
millions of cars each year for a wide variety of consumers, why was it
able to become so much bigger than any other auto manufacturer ?
• As its one manufacturing unit has a capability to produce eight different types of car,
they can reach huge number of consumers easily with each and every models of the
cars.
• This has lead Toyota to achieve a great success in this field.

17. Q. Has Toyota done the right thing by manufacturing a car brand for
everyone? Why or why not?
• By reading the story of the Toyota, if it hadn’t made an fuel efficient vehicle during 70s’
oil crisis, it hadn’t been able to achieve today’s success!
• After that it introduced some cars targeting youth, while some cars targeting families and
comfort, thus Toyota served each segment of consumers, and thus it has a more market
share in automobile industry!

18. Environmental record
Toyota has been a leader in environmentally friendly vehicle technologies,
most notably the RAV4 EV (produced from 1997 to 2003) and the Toyota
Prius (1997 to present). Toyota is now working on their next generation Prius
and second generation RAV4 EV both due out in 2012.
Toyota implemented its fifth Environmental Action Plan in 2005. The plan
contains four major themes involving the environment and the corporation's
development, design, production, and sales. The five-year plan is directed at
the, "arrival of a revitalized recycling and reduction based society". Toyota
had previously released its Eco-Vehicle Assessment System (Eco-VAS) which
is a systematic life cycle assessment of the effect a vehicle will have on the
environment including production, usage, and disposal.

21. DISCLAIMER
CREATED BY DEEP MISTRY, SVNIT SURAT, DURING A MARKETING INTERNSHIP BY PROF.
SAMEER MATHUR, IIM LUCKNOW .