1. FACTORS WHICH AFFECT A GOOD COMMERCIAL FROM A MEDIOCRE ONE ??? Presented by- Deepak khandelwal

2. DEFINITIONS An advertisement (ad) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group.

3. GOOD COMMERCIAL AD Vs MEDIOUCOR ONE

4. CREATIVE STRATEGY Develop the USP “unique selling proposition” or the “Creative Hook” Unique Selling Proposition Translates “brand positioning” into compelling message. Objective is “Memorability”

5. CREATING AN AD - BASIC RULES When creating an ad the idea should have relevance to the target audience Will help to deliver the right message to the right person at the right time. If it doesn’t communicate message it is not effective

6. WHAT MAKES EFFECTIVE ADVERTISING? Consumer’s View Sound Strategy Persuasive Effective Advertising Doesn’t Overwhelm Break Clutter Deliver on Promises 6

8. Appropriateness7

9. GOOD COMMERCIAL ADD VS MEDIOUCOR ONE

10. ADVERTISING SUCCESSES AND MISTAKES Value Proposition is the essence of a message and the reward to the consumer for investing his or her time attending to an advertisement. The reward could be information about the product or just an enjoyable experience. 9

12. The look-alike – using someone elses idea

14. Factors distinguish a good ad from a bad INNOVATIVE:- Technology With Durability New Concept of Easy Handling UNPREDICTABLE:- Extreme Test Using as Home Appliances OUT OF THE BOX:- Shocking in Nature Force to Think Different WOW EFFECTS:- Ruggedness tuff Tasking

15. A N K H T Y U O