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1. BUSINESS ECONOMICS
TERM PAPER
WIPRO LIMITED
S. UTHAYASANKARI
[71812291057]

2. OVERVIEW OF
PRESENTATION
PRESENTATION
TITLE
2
 ABOUT THE COMPANY
 MICRO ANALYSIS
 MACRO PESTLE
ANALYSIS
 SWOT ANALYSIS
 CONCLUSION

3. WIPRO LIMITED
PRESENTATION
TITLE
3
The company was incorporated on 29 December 1945 in
Amalner, India, by Mohamed Premji as Western India
Vegetable Products Limited, later abbreviated to Wipro. It was
initially set up as a manufacturer of vegetable and refined oil
under the trade name of Kisan, Sunflower, and Camel.
In 1966, after Mohamed Premji's death, his son Azim Premji
took over Wipro as its chairman at the age of 21.

4. D u r i n g T h e 1 9 7 0 s A n d 1 9 8 0 s , T h e C o m p a n y S h i f t e d I t s F o c u s
To N e w O p p o r t u n i t i e s I n T h e I T A n d C o m p u t i n g I n d u s t r y,
W h i c h Wa s A t A N a s c e n t S t a g e I n I n d i a A t T h e Ti m e .
O n 7 Ju n e 1 9 7 7 , Th e N ame O f Th e Co mp an y Ch an g ed
Fro m Western In d ia Veg etab le Pro d u cts Limited , To Wip ro
Pr o d u cts Limited
I n 2 0 0 4 , Wip r o Became Th e Seco n d I n d ian I T Co mp an y
To Ear n $ 1 Billio n I n A n n u al Rev en u e

5. MICRO ANALYSIS
PRESENTATION
TITLE
5

6. PRESENTATION
TITLE
6
SUPPLIERS
RETAILERS
AND
DISTRIBUTORS
EMPLOYEES CUSTOMERS
GENERAL
PUBLIC
suppliers have
less control over
prices
working with the
leading retailers
around the globe
Impress’ the
employees
during Open
Enrollment
customers
across the Globe
BE GLOBAL
AND
RESPONSIBLE
suppliers provide
are fairly
standardised
retail IT solutions
cover store
design
System setups
and updates
multiple ISRE
customers
global in their
thinking and their
actions
The suppliers do
not provide a
credible threat
Wipro is
delivering retail
customer
experience
solutions
Open enrollment
setups
contributed
approximately 26%
of their ISRE
revenues
equitable,
humane and
sustainable
society.
The suppliers do
not contend with
other products
within this
retail segments
based on our
extensive
experience,
review the
schedule and
design of the
interface
51% of the paid-
up capital is held
by the Central
and/or State
governments of
energized by the
deep
connectedness

7. 1. COMPETITORS
THE MAJOR COMPETITORS FOR WIPRO ARE:
* HCL ENTERPRISE (HINDUSTAN COMPUTER LIMITED)
* SIFY TECHNOLOGIES
* GENPACT
* NTT DATA (NIPPON TELEGRAPH AND TELEPHONE PUBLIC
CORPORATION)
* AVANADE
* IBM (INTERNATIONAL BUSINESS MACHINES CORPORATION)
* TATA CONSULTANCY
* TECH MAHINDRA
* HCL TECHNOLOGIE
PRESENTATION
TITLE
7

8. MACRO ENVIRONMENT ANALYSIS
PRESENTATION
TITLE
POLITICAL
Political
stability and
importance of
Information
Technology
Services
sector in the
country’s
economy
ECONOMIC
Efficiency of
financial
markets
SOCIAL
Demographic
s and skill
level of the
population
TECHNICAL
Recent
technological
developments
by Wipro
Limited
competitors
ENVIRONMENTA
L
8
Consumer
protection
and e-
commerce

9. SWOT ANALYSIS
PRESENTATION
TITLE
9
CLOUD-BASED
OPPORTUNITIES
Iterative approaches to corporate strategy
Establish a management framework from the
inside

10. CONCLUSION
PRESENTATION
TITLE
1 0
Wipro is undoubtedly the leading company in IT
technology and has grown immensely over the last few
years. The company gives importance to its customers and
employees to ensure better services and quality products.
Moreover, they have a huge presence on all social media
platforms which helps them create strong brand awareness
in the market. The company is constantly developing and
evolving. Although it really needs to be more active and
innovative to beat its competition in the market.

11. THANK YOU