Entrepreneurs have certain ways of thinking in certain modes of behaviour and operation that is quite different to 99 per cent of the population. Your success is fundamentally particularly when you run your own business your responsibility and your responsibility said you need to think and act as an entrepreneur. That's where we'll start.

1. Entrepreneurship
THE MAKING OF A GREAT ENTREPRENEUR

2. Entrepreneurs have certain ways of thinking in
certain modes of behavior and operation that
is quite different to 99 percent of the
population. Your success is fundamentally
particularly when you run your own business
your responsibility and your responsibility said
you need to think and act as an entrepreneur.
That's where we'll start.

3. 7 CORE CHARACTERISTICS OF GREAT
CHANGE MAKERS AND ENTREPRENEURS
Be an
independent
thinker
Viewing your
work as an
extension of
yourself
Being flexible
Have to hold a
vision
Have to hold a
mission
Taking
responsibility
of everything
Effective
leadership

5. To be an entrepreneur the first thing to be learnt is being an
independent thinker.
It's really important that we realize we are taking a very non-
traditional path, we're taking a path that typically doesn't align with
most people’s reality which is to think what you should do in life or
how you should build a career. Typically our risk profile is slightly
higher than that of the average person, and typically our ideas don't
fall into the traditional box that most people will be familiar with.
When you are an entrepreneur, when you're a pioneer, when you're
kind dreaming of things that never were, ultimately you find
resistance from a world that find comfort in familiarity.

6. When you're an entrepreneur you talk of
progress, you talk of change, you talk of
building a universe that doesn't yet exist.
And that might be you reintroducing a
product to the marketplace and might be
you're introducing a service to the
workplace or introducing a new way of
thinking to the marketplace or even to the
world. Typically great entrepreneurs
understand that they have a very
independent and unique view of the world.
And that is to say that you know a good
metaphor is to think of entrepreneurs as
the one percenters. I have always
surrounded typically by the 99 percent is
right. There's no right or wrong, there’s no
good or bad, there's no better or worse, it's
not about judgment rather, it's just about
understanding that if you are a person with
entrepreneurial tendencies you are part of
the minority.

7. And so in fact it's very unique this that will make you great. And so
as you start to form of view on the industry that you want to go
into, as you start to form a view on the business that you want to
create, as you start to form your views about how to build a great
business and how to build a great life. Just recognize that that may
go against in a lot of instances, it will go against popular opinion.
The Innovators greatest encounter is always against conventional
wisdom. Understand as an entrepreneur you are pursuing a
different path, you will adopt a different mindset, you will have a
vastly different approach and that is okay. Don't try to convince
others that you are right, don't let others convince you that you are
wrong. We are holding separate views to popular opinion and
conventional wisdom and that's all part and parcel of being an
entrepreneur and being an independent thinker.

9. The second characteristic of great entrepreneurs is
that they view their work as an extension of
themselves.
Where most of the population like to talk about work
life balance and often do so in a way that positions
work is the enemy, entrepreneurs don't view it as
such. Entrepreneurs view work in life as part of two
parts of the same whole that make up our lives. I don't
believe in work life balance rather I believe in work life
harmony. Entrepreneurship is ultimately about forging
a path that is reflective of who you are, so what are
you great at, what do you enjoy, what brings you joy,
what makes you curious, where does your strength lie,
where do your weaknesses lie, what can you delegate
to other people when you get to a point where in
business you can then afford to do that.

10. Ultimately entrepreneurship is about building a path that is
so intrinsically linked and representative of who you are as a
person that you spend your time on what you're great at in
your highest and best use while building a team of great
people who can do the things the way greater. Ultimately
guys my fundamental view around doing great work is
premised on one principle and that is that when what you
do is fueled by who you are that is where you do your life's
best work. View entrepreneurship as an opportunity to
dedicate your life or dedicate part of your life depending on
how you're viewing it and approaching it. Dedicating part of
your life to doing something that is truly meaningful to you.

12. So the third characteristic of great entrepreneurs
is flexibility. While we alternately have a key
vision for our life, while we ultimately have a key
mission for what we're trying to create
particularly in the world of business. We need to
be absolutely flexible to adapt at any given
moment- most of culture views failure and views
making mistakes as a bad thing. As an
entrepreneur who runs you run business failure
and making mistakes is part and parcel of the
journey. In fact if you want to become successful
twice as fast. Double the amount of mistakes you
are making. As an entrepreneur it's about failing
fast it's about making mistakes quickly so that we
can ultimately get to a point where we have a
scalable and profitable business where we talk
about failing fast. We're not talking about having
the business fail. We're talking about making
mistakes and iterating and improving on a daily
basis quickly in order to ensure we reach a point
where we have profitable in scale business that
can ultimately grow.

13. So the third characteristic of great
entrepreneurs is flexibility. While we
alternately have a key vision for our life, while
we ultimately have a key mission for what
we're trying to create particularly in the world
of business. We need to be absolutely flexible
to adapt at any given moment- most of
culture views failure and views making
mistakes as a bad thing. As an entrepreneur
who runs you run business failure and making
mistakes is part and parcel of the journey. In
fact if you want to become successful twice as
fast. Double the amount of mistakes you are
making. As an entrepreneur it's about failing
fast it's about making mistakes quickly so that
we can ultimately get to a point where we
have a scalable and profitable business where
we talk about failing fast. We're not talking
about having the business fail. We're talking
about making mistakes and iterating and
improving on a daily basis quickly in order to
ensure we reach a point where we have
profitable in scale business that can
ultimately grow.

14. HAVE TO HOLD A VISION

15. The fourth great characteristic of all
great entrepreneurs is that you need
to hold a vision.
The definition for vision is the
contribution centric purpose you hold
for your life's work. Essentially ask
yourself what do I want my life's work
to be about and what ultimate
contribution do I want to make. The
vision that I hold for myself and my
businesses including my investment
fund is to push civilization forward by
enabling more people to live a life on
purpose. In order to create your vision
think about what is the contribution
you want to make through your life's
work and how can you summarize it
into one succinct sentence.

16. They contribute the vision that Oprah
holds for her life for instance is to
elevate the consciousness of humanity.
It's everything she does whether it's
television and movies, whether it's the
television network, all feeds into helping
her fulfil her vision that she holds to her
life's work, which is to elevate the
consciousness of humanity. Now it is
that Oprah's vision for instance isn't
focused on herself or her companies, it's
focused on the contribution she wants
to make with her life's work.

17. When I say contribution it can be focused on the contribution you want to make to your
consumer, it could be focus on the contribution you want to make to your family, it could
be focus on the contribution you make to your community, your country, the world at
large, humanity, the planet, the environment. Elon Musk now has a vision to actually take
us to Mars so his vision is now multi planetary right. Your vision can be as small or as large
as you like and it's not about how far reaching it is legacy is not for scale. It's not about
breadth it's more about depth meaning it's not about how far reaching it is more
importantly it's about how important is it to you to find the vision that you hold for your
life's work and what contribution you want to make during your time here.

18. HAVE TO HOLD A MISSION

19. The first characteristic of all great
entrepreneurs is that they hold a
mission.
While vision is the contribution centric
purpose mission is the company
orientated or you oriented goal that you
want to ultimately achieve that will help
you fulfil the vision. It sets us a high
standard and its future pace that we
need to work really hard for the next 10
to 20 years to ultimately achieve that
and in achieving the mission we will
hopefully fulfil the vision. So when it
comes to mission guys this is what is the
big audacious goal you want to create
with this business that you're starting
now. By having a vision and a mission
you ensure that not only do you have a
purpose and why that extends beyond
yourself and that is bigger than you and
the business itself but you also have a
mission which is a tangible world
dayshift goal that everybody can set
their sights on and ultimately fight
toward.

20. Taking responsibility of everything

21. This six characteristic of all great entrepreneurs is
to know that everything is your responsibility.
This is quite a challenging concept to adopt but it
is so imperative for entrepreneurs to fully embody
and embrace the principle. My whole life is
founded on this principle and that is that
everything is my responsibility nothing is my fault.
This isn't about playing the blame game it's
certainly not about putting yourself down or
feeling guilty about anything. But it's purely to say
that, whether your business succeeds or not is
your responsibility, whether your potential market
becomes, customers buy or not is your
responsibility, whether people want to come and
work with you is your responsibility, we have
people keep leaving your organization that's your
responsibility.

22. We live in a culture that typically likes to
point fingers. If you go and work for an
organization there's all these different places
and people and resources and excuses you
can point to if you ever fail or if there's ever a
mistake or if we're not progressing at the
pace that we would like to. As an
entrepreneur you can not afford to adopt
that mindset. You need to fully believe that
everything that is going on within you and
everything going on around you is your
responsibility because you need to back
yourself in order to influence it. So yes
everything you've ever stuffed up is your
responsibility everything you've ever done
really really well is your responsibility. And
ultimately assuming responsibility in owning
that through gives you the perspective
required to be able to influence.

23. So when one of your staff chooses to leave and this often happens particularly in the early
years of business they were often hired fission right in your company. When someone
chooses to leave it's not about that person left because they couldn’t keep up or because they
weren't good enough or they couldn't handle the pressure or whatever, you need to sit back
and go what did I do or what did I not do in order to achieve that outcome. So what to do or
not do in order to not build a culture that was conducive to that person doing their life's best
work while in this business. The question is always what do I do or not do to create this
outcome. When you can identify that you can change that and ultimately achieve the
preferred outcome next time.

24. EFFECTIVE LEADERSHIP

25. The seventh characteristic of great entrepreneurs
is effective leadership.
Those who've gone on to achieve great things or
contribute great accomplishments to humanity or
to the planet at large, were those who have
developed the ability to touch the hearts and
minds of people everywhere. Whether you look
through any era of history whether it was
Michelangelo was a sculptor turned painter five
hundred years ago where Albert Einstein who
rewrote physics just over 100 years ago whether
it was a Dr. Martin Luther King who led the
American Civil Rights Movement more recently or
Nelson Mandela or Oprah Winfrey or J.K. Rowling.
These are people that had to garner serious
resource and serious volumes of people in order
to achieve the things that they did.

26. As an entrepreneur for me the term
entrepreneur and leader are pretty
much the same term I use them
interchangeably. The extent to which
you fulfil your vision as an entrepreneur
is the extent to which you can mobilize
other people toward it. You need to
really care about people. You need to be
a great leader of people. You need to be
able to have authentic genuine
conversations with people. You need to
be able to reach people in a way that
most others can’t. The leadership is
absolutely central to effective
entrepreneurship. And again the extent
to which you fulfil your vision is the
extent to which you can move other
people towards it.