1.
Not
for
Distribution
RESEARCH
AND
DEVELOPMENT
DEPARTMENT
Strategic
Business
Planning
&
Corporate
Portfolio
Management

2. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Business
success
is
a
complex
cocktail
of
intelligence,
strategies
and
collaboration.
There
are
no
rules,
no
recipes
and
no
definite
formulas.
What
are
the
secret
ingredients
for
success
and
where
do
we
start?
How
to
recognize
future
opportunities,
find
solutions
on
existing
problems,
stimulate
business
innovation
and
raise
productivity
that
keeps
the
company
ahead
of
the
competition?
Not
for
Distribution
Jordan
Jordanov
2
Sept.
2012

3. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Primary
functions
of
the
department
are
to
analyze
the
market
data,
evaluate
the
competition
and
identify
new
business
opportunities.
Initiate
processes
that
can
enable
the
development
of
a
successful
long-­‐
term
corporate
strategy.
1.
R&D
Department
R&D
provides
answers,
tactics
and
strategies
when
there
is:
• Lack
of
detailed
scheduling
and
planning
In
an
industry
that
is
highly
• Missed
target
project
dates
competitive
and
dynamic
-­‐
Research,
• Repeated
process
failures
Analysis
and
Development
are
• Lack
of
interpretation
of
market
data
among
company’s
top
priorities
• Contradiction
between
branding
and
marketing
• Competition
grasping
greater
market
share
• Unclear
long-­‐term
strategic
plan
and
vision
Not
for
Distribution
Jordan
Jordanov
3
Sept.
2012

4. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Corporate
planning
is
a
systematic
and
analytical
process
for
overcoming
challenges,
specifying
measurable
objectives
and
drafting
the
strategy
for
the
future
corporate
path.
R&D
helps
management
to
incorporate
objectives
and
goals
into
a
detailed
corporate
plan
and
ensures
that
it
is
2.
Strategic
well
understood
and
executed.
Corporate
Planning
Any
successful
organization
identifies
Corporate
Planning
as
one
of
the
most
crucial
elements
in
the
•Corporate
Identity
•Defining
Goals
•Trainings
•Distribute
•Evaluate
Marketing
current
challenging
business
•Corporate
Values
•Defining
Objectives
•Workshops
Materials
•Evaluate
environment
•Corporate
Structure
•Operational
Tactics
•Marketing
Materials
•Send
Invitations
Advertising
•Market
Research
•Marketing
Plan
•Advertising
•Send
Email,
info
•Brand
Performance
•Competitors
•Advertising
Plan
•Website
•Implement
•Measure
Websites
•Target
Customers
•Branding
Plan
•On-­‐line
presence
Branding
•Social
Media
•Product
Range
•PR
Plan
•PR
Campaign
•Implement
PR
Plan
•PR
Results
•USP
•Social
Media
Plan
•Start
On-­‐line
Publ.
•Adjust
Strategy
Not
for
Distribution
Jordan
Jordanov
4
Sept.
2012

5. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Using
the
brand
matrix
and
applying
common
characteristics,
companies
can
position
their
brands
more
precisely,
combine
them
into
portfolios
and
increase
the
overall
Corporate
performance.
Portfolio
performance
3.
Corporate
Portfolio
Management
Performance
does
not
rely
on
intuition
but
on
a
fact-­‐
based,
more
scientifically
constructed
brands
and
understanding
of
the
current
market
data.
Managing
portfolios
instead
of
individual
brands
provides
a
greater
Increased
awareness
and
trust
elevates
the
brands
business
scope
and
helps
focusing
within
the
portfolio
and
contributes
to
its
higher
the
Corporate
strategy
value.
With
more
valuable
portfolios
the
company
will
achieve
higher
grade
and
emerge
as
a
leader
on
the
market.
Not
for
Distribution
Jordan
Jordanov
5
Sept.
2012

6. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Portfolio
Management
Better
understanding
of
the
marketing
mix
and
combining
it
with
analytical
methods
within
the
portfolio,
provides
companies
with
a
leverage
on
entering
new
markets,
developing
better
strategies
and
maximizing
their
Corporate
portfolio
value.
Not
for
Distribution
Jordan
Jordanov
6
Sept.
2012

7. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Portfolio
Strategies
Crafting
a
successful
Portfolio
strategy
that
supports
and
compliments
the
Corporate
business
strategy,
starts
with
positioning
of
the
existing
brands
towards
achieving
their
portfolio
goals.
Not
for
Distribution
Jordan
Jordanov
7
Sept.
2012

8. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
A
business
that
understands
its
customers
can
sell
more
effectively
and
introduce
new
products.
Assessment
of
competition
helps
management
to
develop
counter
strategies
and
maintain
competitive
market
advantage.
Competitors
and
industry
Collect,
analyze
and
interpret
strategic
intelligence
available
across
different
media
channels
4.
Research
and
Market
trends
Analysis
Follow
new
trends
and
what
is
"hip"
on
the
market;
make
the
most
of
being
the
first
to
introduce
new
products
Market
information
By
interpreting
the
market
data
and
Detailed
overview
of
market
and
sales
data
and
provide
analysis
for
analyzing
trends,
R&D
can
create
management
consideration
predictive
models
for
forecasting
and
optimizing
the
business
strategy
Quantitative
and
qualitative
field
research
Understand
purchasing
habits
and
preferences;
adapt
sales
methods
to
fit
better
customer
needs
Business
strategies
Based
on
data,
statistics
and
analysis
for
improving
processes
and
achieving
goals
Not
for
Distribution
Jordan
Jordanov
8
Sept.
2012

9. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
Corporate
Business
Development
relates
to
planning
and
execution
of
activities,
as
well
applying
strategies
that
meet
specific
long-­‐
term
organizational
objectives.
• Strategic
relationships
-­‐
active
membership
in
business
5.
Corporate
Business
communities,
associations
and
chambers
of
Commerce
Development
• Market
expansion
-­‐
looking
into
the
potential
for
breaking
into
new
markets
R&D’s
priority
is
improving
core
• Trend
spotting
–
determine
the
needs
and
areas
that
make
companies
more
opportunities
of
introducing
new
trendy
products
efficient,
competitive
and
profitable
• Facilitator
role
–
leads
discussions,
workshops
and
engages
with
responsible
managers
• Ensure
business
growth
-­‐
initiating
and
managing
business
development
activities
Not
for
Distribution
Jordan
Jordanov
9
Sept.
2012

10. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
R&D
works
in
close
cooperation
with
various
departments
and
facilitates
workshops
to
provoke
discussions
and
brainstorming.
R&D
cooperates
with:
Management
–
providing
business
growth
strategies
and
solutions
6.
Cooperation
Marketing
and
Advertising
–
marketing
studies
on
consumer
trends
Public
Relations
–
broadcasting
corporate
vision
and
message
to
selected
audience
Playing
a
vital
link
between
Sales
teams
–
designing
appealing
selling
proposals
management
and
departments,
IT
Departments
–
maintaining
the
edge
of
web-­‐interaction
R&D
maintains
constant
Operations
–
delivering
the
corporate
strategy
to
operations
and
communication
with
the
key
project
stores
members
Customer
Service
–
drafting
strategy
for
the
optimal
customer
satisfaction
Human
Resource
–
increasing
the
management
skills
Purchasing
Department
–
redefine
product
lines
and
improve
brand
positioning
Not
for
Distribution
Jordan
Jordanov
10
Sept.
2012

11. Research
and
Development
Strategic
Business
Planning
&
Corporate
Portfolio
Management
The
team
consists
of
seasoned
and
experienced
leaders
that
are
carefully
selected
based
on
successful
achievements
in
their
professional
area
of
expertise.
Dedicated
to:
7.
R&D
Team
•
Analyze
existing
data
and
identify
key
issues
for
improvement
•
Gather
up-­‐to-­‐date
intelligence
on
markets
and
R&D
cooperates
intellectually
for
improving
organizational
efficiency,
competitors
identifying
new
business
opportunities
and
secures
•
Formulate
future
strategies
and
supervise
business
sustainable
business
growth
performance
•
Set
milestones
and
incorporate
strategy
deployment
Not
for
Distribution
Jordan
Jordanov
11
Sept.
2012