1. Gender
Mobile and Social
by the Numbers
Compiled May 2010
Copyright 2010 Defakto Group 1

2. GENDER, MOBILE AND
SOCIAL BY THE NUMBERS
EveryWhereAllTheTime.com
Compiled May 2010
Photo Credit: Ingorrr
Copyright 2010 Defakto Group 2

3. 77%
PERCENT OF WOMEN SAID THAT
TECHNOLOGY IS NOT A “GUY THING”.
THERE ARE
$13 BILLION
300 MILLION INCREASE IN WORLDWIDE
TELECOMMUNICATIONS
FEWER FEMALE REVENUE THAT WOULD
MOBILE SUBSCRIBERS HAPPEN IF PROVIDERS
WORLDWIDE THAN CLOSED THE GENDER GAP IN
MEN. MOBILE PHONE PENETRATION.
Copyright 2010 Defakto Group 3

4. $78 $94
AVERAGE CELLULAR BILL AVERAGE CELLULAR
FOR ALL CELL PHONE BILL FOR
USERS WORKING MOMS
42%
PERCENTAGE MORE LIKELY WORKING MOMS
ARE THAN THE AVERAGE CELLULAR USER TO
DOWNLOAD CONTENT TO THEIR PHONE
Copyright 2010 Defakto Group 4

5. 40% OF TEENAGE GIRLS SAY THEY TALK TO FRIENDS
ON THEIR MOBILE PHONES SEVERAL TIMES A DAY
26%
OF TEENAGE BOYS SAY THEY TALK TO
FRIENDS ON THEIR MOBILE PHONES
SEVERAL TIMES A DAY
93% 41%
OF WOMEN OF WOMEN
WORLDWIDE WORLDWIDE
REPORT HAVING
REPORT FEELING
INCREASED INCOME
SAFER BECAUSE OF AND PROFESSIONAL
THEIR MOBILE OPPORTUNITIES
PHONE ONCE THEY OWN A
PHONE
Copyright 2010 Defakto Group 5

6. 55% 45%
OF MOBILE SOCIAL
OF MOBILE SOCIAL NETWORK USAGE
NETWORK USAGE IS MALE
IS FEMALE
35% 42%
OF WOMEN POST
OF MEN POST
PHOTOS ON
PHOTOS ON FACEBOOK
FACEBOOK
Copyright 2010 Defakto Group 6

7. 25 minutes 19 minutes
AMOUNT OF TIME GIRLS AMOUNT OF TIME BOYS
BETWEEN 8-18 YEARS OLD BETWEEN 8-18 YEARS OLD
SPEND ON SOCIAL
SPEND ON SOCIAL
NETWORKING SITES IN A
NETWORKING SITES IN A TYPICAL DAY
TYPICAL DAY
8 minutes 25 minutes
AMOUNT OF TIME BOYS
AMOUNT OF TIME GIRLS BETWEEN 8-18 YEARS OLD
BETWEEN 8-18 YEARS OLD SPEND PLAYING GAMES ON
SPEND PLAYING GAMES ON THE COMPUTER IN A TYPICAL
THE COMPUTER IN A TYPICAL DAY
DAY
Copyright 2010 Defakto Group 7

8. IN SOME IMPORTANT WAYS,
WE’RE NOT VERY DIFFERENT:
Copyright 2010 Defakto Group 8

9. 57% 52%
OF U.S. MEN
ACCESS THE
OF U.S. WOMEN
ACCESS THE 70%
INTERNET INTERNET OF U.S. MALE
WIRELESSLY WIRELESSLY TEENS HAVE A
CELL PHONE
47% 72%
53% OF MOBILE
WEB USERS
OF U.S. FEMALE
TEENS HAVE A
OF MOBILE ARE WOMEN
WEB USERS CELL PHONE
ARE MEN
Copyright 2010 Defakto Group 9

10. 77% 72% 47%
OF MILLENNIAL OF MILLENNIAL
WOMEN HAVE MEN HAVE
53% OF U.S.
OF U.S. FACEBOOK
CREATED A CREATED A SOCIAL FACEBOOK USERS ARE
SOCIAL NETWORKING USERS ARE MALE
NETWORKING PROFILE FEMALE
PROFILE
14%
OF FEMALE FACEBOOK USERS DONATED TO HAITI
EARTHQUAKE RELIEF VIA TEXT MESSAGE
13%
OF MALE FACEBOOK USERS DONATED TO HAITI
EARTHQUAKE RELIEF VIA TEXT MESSAGE
Copyright 2010 Defakto Group 10

11. SOURCES:
GSM World: Women & Mobile: A Global Opportunity
NielsenWire: Women, Teens, and Seniors Help Fuel 34% Mobile Web Spike
NielsenWire: Working Moms Above Average Mobile Users (and Spenders)
NielsenWire: Survey: Global Facebook Users Generous Texters for Haiti, but Unprepared
Themselves
eMarketer: Meet the Mobile Web Audience
Brian Solis: In Mobile, Women Rule Social Networking
Pew Internet: Teens and Mobile Phones (PDF link)
Pew Internet: Gadget Ownership and Wireless Connectivity
Pew Research: Millennials: A Portrait of Generation Next (PDF link)
Pew Research: More and More Teens on Cell Phones
SRG: Who Wants a Tablet? Everybody.
Gear Log: What Women Want (From Their Tech Gadgets)
Copyright 2010 Defakto Group 11

12. ABOUT DEFAKTO
Defakto is a full-service digital marketing agency based on
the core principal that what we offer and produce should
always be a reflection of What’s Best for Your Brand™.
The Defakto difference is an understanding of the full social
graph of your customer and the 360 degree view of brand
touch points. The ultimate goal is beyond the sale. The
ultimate goal is creating customers that create new
customers.
Defaktogroup.com gilbert.salazar@defaktogroup.com
Everywhereallthetime.com ken.vernon@defaktogroup.com
Copyright 2010 Defakto Group 12