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Writing for the Web<br />Deirdre Reid<br />March 3, 2011<br />Institute of Food Technologists<br />
Online Reading<br /><ul><li>Informal
Interactive
Interrupted</li></ul>© 2011 Institute of Food Technologists<br />2<br />
79 percent of test users always scan any new page they come across; only 16 percent read word-by-word.<br />© 2011 Institu...
Write for scanners, not readers.<br /><ul><li>Headlines
Subheadings
Bullets & numbered lists</li></ul>© 2011 Institute of Food Technologists<br />4<br />
Write for scanners, not readers.<br />Short paragraphs and sentences<br /><ul><li>Fragments
Limited punctuation
Left justify
Block quotes
Get to the point!</li></ul>© 2011 Institute of Food Technologists<br />5<br />
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Writing for the Web

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Writing for the Web

  1. 1. Writing for the Web<br />Deirdre Reid<br />March 3, 2011<br />Institute of Food Technologists<br />
  2. 2. Online Reading<br /><ul><li>Informal
  3. 3. Interactive
  4. 4. Interrupted</li></ul>© 2011 Institute of Food Technologists<br />2<br />
  5. 5. 79 percent of test users always scan any new page they come across; only 16 percent read word-by-word.<br />© 2011 Institute of Food Technologists<br />3<br />
  6. 6. Write for scanners, not readers.<br /><ul><li>Headlines
  7. 7. Subheadings
  8. 8. Bullets & numbered lists</li></ul>© 2011 Institute of Food Technologists<br />4<br />
  9. 9. Write for scanners, not readers.<br />Short paragraphs and sentences<br /><ul><li>Fragments
  10. 10. Limited punctuation
  11. 11. Left justify
  12. 12. Block quotes
  13. 13. Get to the point!</li></ul>© 2011 Institute of Food Technologists<br />5<br />
  14. 14. Voice<br /><ul><li>Conversational
  15. 15. Active, not passive
  16. 16. Sarcasm ;-)
  17. 17. Read aloud</li></ul>© 2011 Institute of Food Technologists<br />6<br />
  18. 18. Continue the conversation<br /><ul><li>Talk/write about something you read.
  19. 19. End with a question.
  20. 20. Solicit stories.
  21. 21. Respond to comments.</li></ul>© 2011 Institute of Food Technologists<br />7<br />
  22. 22. Links<br /><ul><li>Provide authority
  23. 23. Credit = link love
  24. 24. URL shorteners</li></ul>© 2011 Institute of Food Technologists<br />8<br />
  25. 25. Trolls and their tribe<br /><ul><li>Criticism
  26. 26. Getting personal
  27. 27. Self-promotion</li></ul>© 2011 Institute of Food Technologists<br />9<br />
  28. 28. Copyright<br /><ul><li>The moment you create a work and fix it in tangible form, including online, it’s under protection.
  29. 29. © not required.
  30. 30. Public domain = work with expired copyrights, not the web.
  31. 31. http.//www.copyright.gov
  32. 32. http://deirdrereid.com/2010/11/09/blogger-basics-copyright/</li></ul>© 2011 Institute of Food Technologists<br />10<br />
  33. 33. Fair use<br /><ul><li>You can use limited portions of a work, including quotes, for
  34. 34. Commentary
  35. 35. Criticism
  36. 36. News reporting
  37. 37. Education
  38. 38. Give attribution and link back to original</li></ul>© 2011 Institute of Food Technologists<br />11<br />
  39. 39. Creative Commons<br /><ul><li>Creator reserves some rights.
  40. 40. May allow work to be copied, edited and distributed, for commercial and/or non-commercial use.</li></ul>© 2011 Institute of Food Technologists<br />12<br />
  41. 41. Deirdre Reid<br />Reid All About It <br />http://deirdrereid.com<br />@deirdrereid<br />deirdre.reid.nc@gmail.com<br />(919) 414-3477<br />Garner (Raleigh), NC<br />

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