F shape - people scan horizontally across the top partthen horizontally a little lowerand finish by scrolling vertically down the left side
Headlines – information carrying, specific, information scentSubheadings – bold, breaks up textBullets or numbered lists – most popular blog post (lists)
Short paragraphs and sentences5 lines maxUse punctuation, esp parentheses, sparinglyLeft justifyBlock quotesClarity, brief, get to the point quickly – first 2 paragraphs
VoiceConversational – leads someone to replyActive , not passive voiceInformal conversational Sarcasm - doesn’t translate wellRead it aloud, how does it sound? Edit for conversational tone.
Conversation promptsBe topical, timely. End with a question, not yes/no answerSolicit stories, anecdotes, examplesRespond to all comments
Negativity happens despite our best efforts. Criticism vs. getting personal, or being offensive – refer to guidelinesSelf-promotion or spamhttp://www.flickr.com/photos/roboppy/2191761216/http://www.flickr.com/photos/school_of_witt/4735205238/
way to keep creator’s copyright while allowing certain uses of their work — a “some rights reserved” approach to copyright, results in pool of content that can be copied, distributed, edited, remixed and built upon, all within the boundaries of copyright law.
![Online Reading ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)