IoT Monetisation Models
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The Internet of Things is heading towards a Plateau of Productivity. Real life cases will demonstrate how IoT delivers value in different vertical industries.
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IoT Monetisation Models
- 1. INTERNET OF THINGS Monetisation IoT through true life cases Bruno Mommens
- 3. Definition The Internet of Things is the network of physical objects contain embedded technology to communicate and sense or interact with their internal states or the external environment.
- 6. Sensors get more and more compact, sophisticated with integrated logic.
- 7. µprocessors get cheap & powerful. Fast prototyping.
- 8. IoT platforms are installed by all major players Azure by Microsoft, HCP by SAP, AWS by Amazon GCP by Google, HP IoT Platform, …
- 9. Connectivity
- 10. High level of standardization High computing power and storage
- 11. High level of standardization High computing power and storage User Experience
- 14. In addition we notice…
- 16. Vision - Über
- 17. Vision - Über
- 19. 2008: 1 App 2015: 80 million reservations
- 21. How to monetize? Collaborative Transactional Basic AdvancedComplexity of IoT monetization model Relationship with Customer Monetization model
- 22. How to monetize? Philips Hue App IFTT
- 23. How to monetize? Google Nest App Increased product range Data
- 24. How to monetize? Collaborative Transactional Basic AdvancedComplexity of IoT monetization model Relationship with Customer Hardware Premium
- 25. How to monetize?
- 26. How to monetize? Collaborative Transactional Basic AdvancedComplexity of IoT monetization model Relationship with Customer Hardware Premium Service Revenue
- 27. How to monetize?
- 28. How to monetize? Google Nest Data
- 29. How to monetize? Collaborative Transactional Basic AdvancedComplexity of IoT monetization model Relationship with Customer Hardware Premium Service Revenue Data Revenue
- 30. How to monetize? Google Nest Data
- 31. How to monetize? Collaborative Transactional Basic AdvancedComplexity of IoT monetization model Relationship with Customer Hardware Premium Service Revenue Data Revenue Ecosystem Building
- 33. Pay-For-Results
- 35. Subscriptions
- 36. Pay-as-you-go or New business model. e.g. Samsung, Panasonic
- 38. Hamburg Port IoT – SAP connected logisticsConnecting the unconnected…
- 39. Endless re-combinations through Big Data and analytics
- 40. Endless re-combinations through Big Data and analytics
- 41. Endless re-combinations through Big Data and analytics
- 42. Endless re-combinations through Big Data and analytics
- 43. Endless re-combinations through Big Data and analytics
- 44. Endless re-combinations through Big Data and analytics Process visualization and optimization Smart energy
- 45. Process visualization and optimization
- 49. Beacons Heatmaps
- 50. Smart Warehouse
- 54. Tracking & tracing of Assets via LoRa/Sigfox
- 55. Cold Chain on transport
- 56. Finally….
- 57. One Size Does Not Fit All
- 58. Design Thinking work shops
- 59. Q&A
- 60. Q&A Bruno Mommens Kapel ter Bede 86 8500 Kortrijk +32/473/36.15.20 Bruno.mommens@delawareconsulting.c m
Notes de l'éditeur
- Def Gartner Internet of Everything
- 1969, first ATM Summer of 69, Bruce Springsteen
- IoT enablement factors
- Raspberry Zero = 5£…
- HomeKit of Apple for Smart Home/Building
- Lora: Long Range, Low Power. See Annex 3. *) 868 MHz band operating in Europe and for the 433 MHz band connectivity used in China, Japan and Korea. With this update our sensor platforms are ready to use the 900 / 915 MHz band for the U.S. / Canada / Singapore, etc Narrow-Band IOT (NB-IOT) is a technology being standardized by the 3GPP standards body. This technology is a narrowband radio technology specially designed for the Internet of Things (IoT), hence its name. Special focus of this standard are on indoor coverage, low cost, long battery life and large number of devices. This technology can be deployed in GSM and LTE spectrum
- Grohe: sanitair: 100.000Tb/yr
- Grohe: sanitair: 100.000Tb/yr
- Hype cycle by Gartner
- AirBnb 80millions 2015, Über for taxis, BlockBusters/netflix, Zallando for shoeshops, Bol.com for stores, 3D printed spare parts, …
- Small App with global major consequence for transport sector.
- 2007, business model impact: Netflix introduces streaming. Blockbuster ignores competition & de-emphasizes plans for online services.
- Airbnb, without owning any asset, owns a marketplace platform model where it connects hosts and travelers and enables transactions. Founding in 2008. 80 million reservations in 2015. 190 countries.
- Simplest model Charge of price-premium for product connected features
- Simplest model Charge of price-premium for product connected features
- Drive cars by the hour or day. Gas & insurance included. In neighborhoods, cities and airports across the globe. Save hundreds over car ownership. Choose from sedans, hybrids, vans and more. Membership starts as low as $7/month 500,000 cars
- Convert traditional product into a service, thanks to recurring pricing model for specific features
- Hardest model Generate revenues by selling packages of (sensor) data
- Samsung SmartThings Apple’s homekit
- Organization create a platform Allows organizations to generate value for multiple stakeholders: vendors, customers and even other platform partners.
- PRICING MODEL One-time charge
- Pay-For-Results pay for realized results from an IoT offering. eg. Combined connectivity & analytics to improve manufacturing plant.
- Freemium attract customers that are not convinced of the value of an IoT offering e.g. for industrial services, gaming industry, …
- Subscription flexibility of customised service options and duration of a service. e.g. energy metering
- https://www.youtube.com/watch?v=Zv46j2WZ3jU&index=3&list=PLYdj_yQpJjT0q-qPp0-oIUKNFY0SmYgL9
- CitizenM
- Breaks, preventive model, predictive model Once broken: often two interventions: vaststeller en corrector.
- 3D prinnt
- AR
- Breaks, preventive model, predictive model Once broken: often two interventions: vaststeller en corrector.
- 2015
- Drones lifting 2 tons
- 2015
- 2015
- 2015
- Def Gartner Internet of Everything