4. Research to Understand Audience
In-depth interviews
Phone survey - 400 households
Asset map- Existing programs
Pre- & post- experience
questionnaires from volunteers
and leaders
• 4 community listening sessions
• Collaborations local orgs
•
•
•
•
5. Findings
• People nearly unanimously value and
appreciate the Bay.
• But they lack specific knowledge
• Hands-on contact is transformative
• Strong support for “speaking
with one voice.”
6. Findings:
• Home-owners want to protect their
property
• Value of the natural heritage is entwined
with fishing and cultural heritages.
• Building relationships between
sportsmen and non-hunting conservation
groups.
Photos: Delaware State Parks
8. Next Steps
1)
Build an Alliance of partnersconservation and non-traditional
2)
Develop a unified message
3)
Develop direct, actionable
commitments
4)
Recruit more partners distribute the
methods and make commitments