This presentation was given by Golden Krishna from Zappos as part of Delight 2015 on Oct. 5, 2015.
When Zappos became the title sponsor of Bay to Breakers, the largest footrace in North America, they faced a challenge steeper than any San Francisco hill on the course: with 60 days and 70,000 runners, do something innovative. Golden Krishna, senior UX designer at Zappos Labs, takes us behind the scenes of this 60-day sprint, showing how experience prototyping powered his team across the finish line, with an RFID-enabled self checkout system that created a faster, better experience for runners.
http://delight.us/conference
20. Race Expo
In the days before the race, 70,000+ registered
runners pick up their numbers and then are
funneled through the title sponsor’s area, where
historically lines have been up to 40 minutes wait.
30. #b2bmagic @goldenkrishna
Magic Checkout
Metrics for success:
✦ Cut wait times in half:
20 min or less
✦ Create an experience that is fast:
60 seconds or faster per customer
Chance of success:
✦ 50%
53. #b2bmagic @goldenkrishna
Magic Checkout
Metrics for success:
✦ Cut wait times in half:
20 min or less
Actual wait time: 2 min or less
✦ Create an experience that is fast:
60 seconds or faster per customer
Actual average: 48 seconds
54. Bay to Breakers
from nothing to something in 60 days
golden krishna
golden.krishna@gmail.com
Download slides at nointerface.com/delight2015@goldenkrishna #b2bmagic