The document appears to be a slide presentation about Zappos.com's Downtown Project, which is investing $350 million to revitalize downtown Las Vegas. The project aims to accelerate collisions, community, and co-learning downtown by increasing density, street activity, and a culture of openness. This is expected to lead to greater happiness, innovation, and productivity as more serendipitous interactions occur between the various groups involved including Zappos employees, entrepreneurs, artists and local residents. The ultimate goal is for downtown Las Vegas to become the most community-focused large city in the world.
23. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
Slide 23
24. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 24
25. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 25
26. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
Slide 26
27. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
Slide 27
28. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
Slide 28
38. $50M – Small Businesses
Criteria
Slide 38
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
39. $50M – Small Businesses
Criteria
Slide 39
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy
72. $200M – Real Estate
Slide 72
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
73. WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
Slide 73
74. 3 INGREDIENTS FOR SERENDIPITY
1.
2.
Street-level activity for residents to
collide
3.
Slide 74
Residential density of 100 residents/acre
Culture of openness, collaboration,
creativity, and optimism
75. HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 75
76. Las Vegas City Hall
Slide 76
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
77. DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
Slide 77
2000 Zappos employees
1000 Teach For America corp members
and alumni
Tech Startup Community
Small Business Community
Art and Music Communities
Other Passion Communities
Local Residents
79. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 79
80. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 80
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class
101. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
Slide 101
102. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 102
103. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
Slide 103
104. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
Slide 104
105. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
Slide 105
106. Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg
Slide 106
108. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
Slide 108
109. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 109
110. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
Slide 110
111. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
Slide 111
112. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
Slide 112
114. Return On Collisions (ROC)
1.
2.
Street-level activity for residents to
collide
3.
Slide 114
100 residents per acre
Culture of openness, collaboration,
creativity, and optimism
119. Return On Collisions (ROC)
1.
Slide 119
100,000 “collisionable” community
hours
120. Return On Collisions (ROC)
1.
Slide 120
100,000 “collisionable” community
hours per
121. Return On Collisions (ROC)
1.
Slide 121
100,000 “collisionable” community
hours per acre
122. Return On Collisions (ROC)
1.
Slide 122
100,000 “collisionable” community
hours per acre per
123. Return On Collisions (ROC)
1.
Slide 123
100,000 “collisionable” community
hours per acre per year
124. Return On Collisions (ROC)
1.
100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
Slide 124
125. OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 125