John Korioth, co-owner of a bar in Austin, Texas called SIX, summarizes how adopting the culture-first approach of Zappos transformed his business. After feeling frustrated with high employee turnover, he researched Zappos and saw Tony Hsieh speak. This inspired him to focus on building a great company culture, prioritizing employees over other factors. He now involves employees more in decisions, addresses issues they raise quickly, and makes meetings more enjoyable. As a result, employee retention increased greatly and the bar has matched sales each year, unlike other businesses that are down 30-40%.