1. ZAPPOS.COM
DELIVERING HAPPINESS
DOWNTOWN PROJECT

2. Downtown Project
Collisions
Community
Co-Learning

3. Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
“a great brand is… ______”
Slide 3

4. Zappos.com
Slide 4
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-inhenderson-nv-photo-by.jpg

5. Las Vegas City Hall
Slide 5
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

6. Las Vegas City Hall
Slide 6

7. Las Vegas City Hall
Slide 7

8. Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 8

9. Google
Slide 9
http://static.panoramio.com/photos/original/400729.jpg

10. Apple
Slide 10
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

11. Doggy Day Care
Slide 11
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

12. NYU Campus
Slide 12
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

13. Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 13

14. Downtown Vegas - Fremont East
Slide 14
http://www.lucyvegas.com/sites/default/files/griffin5.jpg

15. Downtown Vegas - Fremont East
Slide 15

16. Downtown Vegas - Fremont East
Slide 16
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

17. Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Slide 17

18. Delivering Happiness - What’s Next?
Clothing
Customer Service
Company Culture
Community
Slide 18

19. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 19

20. DOWNTOWN PROJECT GOALS
Slide 20

21. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 21

22. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
Slide 22

23. DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
Slide 23

24. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 24

25. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 25

26. ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
Slide 26

27. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
Slide 27

28. ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
Slide 28

29. THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
Slide 29

30. THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Productivity
Slide 30

31. DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 31

32. $50M – Small Businesses
Slide 32

33. $50M – Small Businesses

Slide 33
Criteria

34. $50M – Small Businesses

Criteria

Slide 34
Owner Operated - Passionate

35. $50M – Small Businesses

Criteria


Slide 35
Owner Operated - Passionate
Helps Build Community

36. $50M – Small Businesses

Criteria



Slide 36
Owner Operated - Passionate
Helps Build Community
Execution Ability

37. $50M – Small Businesses

Criteria




Slide 37
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable

38. $50M – Small Businesses

Criteria





Slide 38
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something

39. $50M – Small Businesses

Criteria






Slide 39
Owner Operated - Passionate
Helps Build Community
Execution Ability
Sustainable
Unique or First or Best at Something
Story-worthy

40. Natalie
Slide 40

41. Natalie
Slide 41

42. Natalie
Slide 42

43. Natalie
Slide 43

44. Natalie
Slide 44

45. Natalie
Slide 45

46. Check Cashing
Slide 46
http://www.vegaschatter.com/files/100501/checks_cashed..jpg

47. Check Cashing
Slide 47

48. Sarah
Slide 48

49. Sarah
Slide 49

50. Sarah
Slide 50

51. Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 51

52. Shipping Containers
Slide 52

53. Shipping Container Park
Slide 53

54. Shipping Container Park
Slide 54

55. Shipping Container Park
Slide 55

56. Shipping Container Park
Slide 56

57. Shipping Container Park
Slide 57

58. Bike Sharing
Slide 58

59. $50M – Tech Startups
Slide 59
http://imgs.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

60. $50M – Tech Startups
Slide 60
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

61. The City as a Startup
Slide 61
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

62. $50M – Startups
Slide 62
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

63. $50M – Education, Arts, Culture
Slide 63
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

64. $50M – Education, Arts, Culture
Slide 64
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

65. $50M – Education, Arts, Culture
Slide 65
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

66. $50M – Education, Arts, Culture
Slide 66
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

67. $50M – Education, Arts, Culture
Slide 67
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

68. $50M – Education, Arts, Culture
Slide 68
http://mikerossart.net/images/mikeross_enter.jpg

69. $50M – Education, Arts, Culture
Slide 69

70. Slide 70

71. Slide 71

72. $200M – Real Estate
Slide 72
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

73. WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
Slide 73

74. 3 INGREDIENTS FOR SERENDIPITY
1.
2.
Street-level activity for residents to
collide
3.
Slide 74
Residential density of 100 residents/acre
Culture of openness, collaboration,
creativity, and optimism

75. HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 75

76. Las Vegas City Hall
Slide 76
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

77. DIFFERENT GROUPS COLLIDING
1.
2.
3.
4.
5.
6.
7.
Slide 77
2000 Zappos employees
1000 Teach For America corp members
and alumni
Tech Startup Community
Small Business Community
Art and Music Communities
Other Passion Communities
Local Residents

78. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
Slide 78

79. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 79

80. LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 80
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class

81. Our Secret Weapon
Slide 81
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

82. LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
Slide 82

83. Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community
Slide 83

84. Fremont St. & Las Vegas Blvd.
Slide 84

85. Fremont St. & Las Vegas Blvd.
Slide 85

86. Fremont St. & Las Vegas Blvd.
Slide 86

87. Fremont St. & Las Vegas Blvd.
Slide 87

88. Fremont St. & Las Vegas Blvd.
Slide 88

89. Fremont St. & Las Vegas Blvd.
Slide 89

90. Fremont St. & Las Vegas Blvd.
Slide 90

91. Fremont St. & Las Vegas Blvd.
Slide 91

92. Fremont St. & Las Vegas Blvd.
Slide 92

93. Fremont St. & Las Vegas Blvd.
Slide 93

94. Downtown Vegas Monthly Cadence
Slide 94

95. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 95

96. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Slide 96

97. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Slide 97

98. Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
Slide 98

99. Fashion Incubator – Stitch Factory
Slide 99

100. Fashion Incubator – Stitch Factory
Slide 100

101. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
Slide 101

102. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 102

103. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
Slide 103

104. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
Slide 104

105. Return On Collisions (ROC)
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
Slide 105

106. Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-YouWill-Love-It-b.jpg
Slide 106

107. Jake – Flint and Tinder
Slide 107

108. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
Slide 108

109. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 109

110. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
Slide 110

111. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
Slide 111

112. Return On Collisions (ROC)
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
Slide 112

113. Return On Collisions (ROC)
“Subscribe” to
Downtown Vegas
Slide 113

114. Return On Collisions (ROC)
1.
2.
Street-level activity for residents to
collide
3.
Slide 114
100 residents per acre
Culture of openness, collaboration,
creativity, and optimism

115. Return On Collisions (ROC)
1.
Slide 115
100 residents per acre

116. Return On Collisions (ROC)
1.
Slide 116
100,000

117. Return On Collisions (ROC)
1.
Slide 117
100,000 “collisionable”

118. Return On Collisions (ROC)
1.
Slide 118
100,000 “collisionable” community

119. Return On Collisions (ROC)
1.
Slide 119
100,000 “collisionable” community
hours

120. Return On Collisions (ROC)
1.
Slide 120
100,000 “collisionable” community
hours per

121. Return On Collisions (ROC)
1.
Slide 121
100,000 “collisionable” community
hours per acre

122. Return On Collisions (ROC)
1.
Slide 122
100,000 “collisionable” community
hours per acre per

123. Return On Collisions (ROC)
1.
Slide 123
100,000 “collisionable” community
hours per acre per year

124. Return On Collisions (ROC)
1.
100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
Slide 124

125. OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 125

126. Slide 126

127. ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT
Slide 127

128. 50% of Humans Live in Cities
Slide 128
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

129. 75% Will Live In Cities in
Our Lifetime
Slide 129
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

130. The 4-Minute Mile
Slide 130

131. The 4-Minute Mile
Slide 131
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

132. www.DowntownProject.com
tony@zappos.com
Slide 132
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

133. A great
brand
is a story that never stops unfolding.
Slide 133

134. A great
brand
company
is a story that never stops unfolding.
Slide 134

135. A great
brand
company
city
is a story that never stops unfolding.
Slide 135

136. A great
brand
company
city
community
is a story that never stops unfolding.
Slide 136

137. Thank you!
For a copy of this presentation:
tony@zappos.com
For more information:
www.DowntownProject.com
Slide 137

138. http://www.youtube.com/watch?v=AF4f3l4a4_A
Slide 138