Are you getting the most out of the PartnerDirect program incentives?  What resources are available to help grow your business?  PartnerDirect continues to enhance its rebate and incentive programs to grow your profits.  Learn about Dell’s channel partner programs and how to leverage them to grow your company. We will also share PartnerDirect marketing and sales tools to help you find opportunities, win against the competition, and build your business.

1. Maximizing growth through
marketing for channel partners
Mary Catherine Wilson
Director,Global Channel Marketing
Maureen Gaumer
Director,North America Channel Marketing
Session MT106

2. Dell - Internal Use - Confidential
Partner Marketing Focus
Partner portal
Find A Partner
What’s available & where
Partner portal
Partner Resource & Development Team
Image bank
Incentives / rebates / MDF
Campaign Builder
Partner communications
PartnerDirect branding
Marketing Academy
Partner communications
Partner finder
Logos, fonts & branding guidelines
Digital marketing platform
Campaign playbook
Incentives / rebates / MDF
Learn best
practices and
stay connected
Help customers
find you / tools
for the job
Generate leads/
demand/campaigns
Apply for
funding / manage
your account

3. Dell - Internal Use - Confidential
Partner digital marketing platform
Dell Solutions Showcase
Automated co-brandable
email marketing
Social media marketing
EMC Showcase
• FREE marketing tool
• Maximizes partners ROI
• Minimizes marketing
time & costs
• Provides contacts,
customers & leads
• Nurtures engaged
contacts into sales-
ready leads
• Cultivates thought
leadership & quality
customer relationships

4. Dell - Internal Use - Confidential
Partner portals

5. Dell - Internal Use - Confidential
Sales enablement
Partner documentlibrary
SalesEdgeforChannel
COMING SOON

6. Dell - Internal Use - Confidential
Generate visibility with potential customers
Partner FinderFind A Partner

7. Dell - Internal Use - Confidential
Download images
Image Bank

8. Dell - Internal Use - Confidential
The program tiers were…
EMC Business Partner Program - BPPDell PartnerDirect Program

9. Questions?