The benefits of self-service IT, automated scalability, and governance apply to IT organizations of any size. The architecture of your cloud is highly dependent on your organization's unique needs, but the principles of platform-neutrality, broad integration, modularity and scalability are universal. Discover how Dell cloud solutions embody these principles, leveraging the power of virtualization and effective management to construct the private cloud environment that suits your needs. More at http://dell.to/1yZoadx

1. Dell World 2014
MT14 – Building your cloud: Dell solutions for efficient, flexible on-premises cloud
Kristine Lindely & Jim Wescott
Dell Enterprise Solutions Marketing
Dell World 2014

2. Dell World 2014
Why cloud?
Grow revenues
•Attract/retain new customers
•Be agile to customer needs
Business goals
How cloud helps
Reduce costs
•Optimize IT spending
•Improve IT productivity
Mitigate risk
•Improve security
•Balance capacity & costs
Empower users and customers with the right service levels for each application and user
Optimize application delivery, streamline, simplify and automate IT operations for optimal TCO
Enable service-centric IT that accelerates business responsiveness now and into the future

3. Dell World 2014
Private Cloud pays off Continued efficiency gains for Intel IT
0%
20%
40%
60%
80%
100%
2010
2011
2012
2013
Servers
Storage
Networking
Software
People/Prof. services
Facilities
0%
20%
40%
60%
80%
100%
2010
2011
2012
2013
Servers
Storage
Networking
Software
People/Prof. services
Facilities
Both private and public cloud realize efficiency gains and higher infrastructure density from new generations of hardware capabilities
Intel IT estimates a lower cost of ownership for its ‘office and enterprise’ deployment in private cloud than an equivalently provisioned public cloud
Public cloud cost estimate sized for equivalent private cloud utility
17% YoY reduction (‘10-’11)
29% YoY reduction (‘11-’12)
13% YoY reduction (‘12-’13)
Public cloud cost trend
Relative cost per VM instance
Source: Intel Finance, 2014. Individual IT mileage may vary depending on workload, IT maturity and other factors. SDI assumes future benefits. Projections are extrapolations from Intel IT data. Private cloud model based on actual datacenter operations. IT DC based on Intel finance estimation for typical enterprise costs. Hybrid cloud model based on forward looking future benefits and market cost trends. Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance or cost.

4. Dell World 2014
Software Defined Infrastructure Providing the next opportunity for IT
0%
20%
40%
60%
80%
100%
IT Datacenter
Starting virtualization
Private Cloud
Virtualized, automated,
starting orchestration
Private Cloud
Full orchestration w/ SDI
Server
Storage
Networking
Software
People/Prof. Services
Facilities
Up to 26%
Up to 66%
Software Defined Network & Software Defined Storage: Increases asset utilization and reduces infrastructure HW costs
Orchestration: Reduces IT admin and disaster recovery costs
Relative cost per VM instance
1
1 Private cloud with no legacy burden in hybrid environment

5. Dell World 2014
VRTX - an alternative to public cloud?
Dell PowerEdge
VRTX Delivered
63.9%
lower five year TCO
13 month payback
Compared to a leading public cloud service while running a database workload- Principled Technologies study, June 2013
VRTX vs. public cloud for Database services

6. Dell World 2014
M1000e - an alternative to public cloud?
Dell PowerEdge
VRTX Delivered
62.6%
lower five year TCO
15 month payback
Compared to a leading public cloud
service while running private cloud
workloads -Principled Technologies study, Aug. 2014
M1000e private
cloud vs public cloud
$359,193
$959,494
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
Dell solution
w/ Microsoft private cloud
Leading public
cloud service
Dollars (US)
Five-year TCO
Year 5
Year 4
Year 3
Year 2
Year 1

7. Dell World 2014
Survey says!
Best Approaches for Cloud Deployment
37%
55%
8%
Integrated solutions from a single vendor
Don't
know
Modular platform building blocks that can integrate with multiple vendors
IDG Research Services, Quick Pulse Cloud Study Q2, 2014
74%
68%
53%
53%
49%
44%
42%
37%
Increased IT efficiencies
Add reliability and security
Lower TCO with optimized application
delivery and increased automation
Improve ability to scale-up/scale-down to
accommodate business needs
Ensure customers/employees are
provided the right service levels
Improve SLAs
Reduce provisioning times
Enable self-service provisioning
Benefits hoping to achieve with Cloud

8. On premises
Converged solutions
Open source solutions
Cloud infrastructure
Cloud clients
Advanced
virtualization
•Governance & access controls
•Performance monitoring
•Application integration
•Provisioning & management
•Cloud Broker
Off premises
Community cloud
(vertical compliance)
Public Cloud ecosystem
Software as a service
Managed private cloud
Dell Cloud Consulting & Application Services
Enabling private cloud
Delivering single & multi-cloud management
Supplying Cloud
as a Service
Cloud Management & Broker Engine
Dell Cloud Strategy = “ANY” cloud capable

9. Consolidation
Control
Cloud
Physical
Increase efficiency
•Virtualize physical hardware
•Reduce over-provisioning
•Optimize performance
Simplify, protect
•Integrate management
•Improve availability and business continuity
•Speed provisioning and scalability
Enhance flexibility
•Create flexible resource pools
•Standardize catalog of services
•Automate end-to-end service delivery
Role of IT:
A cost center
A responsive value center
Primary focus:
VM
VM
VM
VM
VM
VM
VM
VM
VM
Virtualization
Hardware
OS
OS
OS
App
App
App
Application
OS
Hardware
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
VM
Where are you on your journey to cloud?

10. Dell World 2014
Optimize IaaS with new generation PowerEdge Realize your full computing capacity for cloud
Maximize operational efficiency
Ensure worry-free computing
Optimize flexibility
at any scale
2X
density of any other blade system1
reduction
in server configuration time2
99%
PowerEdge T series
PowerEdge R series
PowerEdge VRTX
PowerEdge M series
PowerEdge C series
Data Center Solutions
World’s most power-efficient blade server3
#1
General usage
Distributed applications
1 PowerEdge M420 quarter-height server compared to half-height servers. usage and manufacturing variability. 2 Based on Principled Technologies report “Simplifying systems management with Dell OpenManage on 13G Dell PowerEdge servers,” commissioned by Dell, testing Dell 13th generation R730 with Enterprise-level Dell systems management. 3 SPEC and the benchmark name SPECpower_ssj are trademarks of the Standard Performance Evaluation Corporation. Based on benchmark results based on best SPECpower_ssj2008 results published as of July 2014. For the latest SPECpower_ssj2008 benchmark results, visit http://www.spec.org/power_ssj2008/results/powerssj2008.html. Actual performance will vary based on configuration,
PowerEdge FX

11. Dell World 2014
Source: Intel, Updating IT Infrastructure, 2013 2007 – running Windows Server 2003 R2 operating system and Microsoft SQL Server 2008 software 2014 – running Windows Server 2012 and use of existing SQL Server 2012 license and software assurance
Quad-core Intel Xeon processor 5300 series-based servers
17
2003 (WS2003 + Intel 5300)
Performance refresh
1:1
2014 (WS2012 + Intel E5-2600 V2, “Ivy Bridge”)
Up to the performance
17x
Twelve-core Intel Xeon processor E5- 2600 V2 product family-based servers
17
Efficiency refresh
17:1
Twelve-core Intel Xeon processor E5- 2600 V2 product family-based servers
1
Up to reduced annual energy costs
96%
As fast as month ROI
3
Server refresh benefits – performance & efficiency

12. Dell Servers for private cloud Streamline management & operational efficiency
Deploy, update, monitor, maintain
Automate server provisioning, OS deployment, & configuration backup
Simplify BIOS, firmware, driver updates, server re-provisioning and hardware maintenance
Reduce
Deployment
Time
92%
Seamless integration with existing tools Use the virtualization console you use today to manage Dell servers and storage Use your installed enterprise management framework to monitor Dell platforms
Fresh Air Cooled – Innovative Performance & Density Options - Energy Smart
•Dell blades are up to 48% better performance per watt than HP
•Annual operational savings of >$100K per megawatt of IT
Agent-free management
Embedded systems mgmt: no agent required to install, monitor, configure or maintain
Out of band monitoring of BIOS, firmware, network and storage cards, environmentals
Save $2.5M in maintenance costs

13. Virtualized storage for
virtual environments
Easily provision storage from a consolidated resource pool
Automatically optimize performance & data placement as system grows
Application & Hypervisor toolkits
Wizard-based tools for rapid provisioning & data recovery
VM & application-consistent snapshots, clones and replicas
Management plug-ins to Microsoft & VMware and mgmt consoles
Seamless deployment and scalability
Simple deployment, expansion and management
Simplified capacity planning
Support for Software defined storage like MS Storage Spaces & VSAN
Dell Storage for private cloud Match the efficiency and flexibility of virtual servers
~89% of all EqualLogic customers use their arrays in virtualized environments

14. Best-in-class support for virtualization, interop & open networking Collaborative integration, support, and services Reference architectures for, Microsoft, OpenStack and VMware environments MS Powershell support & CLI support for VMware VDS
Solutions embrace SDN as core to Active Fabric Network Virtualization support: (NVOs) :
•Microsoft (vNIC teaming, SR- IOV)
•Vmware (NSX)
•OpenStack OpenFlow support on a per port basis, for easy integration into existing networks
SDN-ready platforms
Software upgradable platforms in support of emerging standards and environments
Physical and virtual network virtualization without a forklift upgrade
Dell Networking for private cloud Complete and unbiased approach to SDN
Dell actively participates in SDN standards work that is critical to cloud: (ONF, OMB, OpenFlow, OpenDaylight)

15. Dell World 2014
Dell Software for private cloud Manage, control, automate
Multi-cloud management with Dell Cloud Manager
•Agility – automate common tasks across platforms
•Governance – provide only the right people the right access
•Choice – a consistent solution across a variety of platforms
Service level monitoring with Dell Foglight
•Application – integrated customer and transaction-centric APM
•Database – Deep DB monitoring and analysis
•Infrastructure- virtualization and storage monitoring and analysis
Workload automation with Dell Active System Manager
•Accelerate – IT service delivery with workload templates
•Maximize – efficient utilization of pooled resources and effort
•Strengthen- quality of IT service with reliable results
OpenManage™ Power Center
Increase visibility and control of power consumption
•Monitor power at processor, memory and system level
•Aggregate metrics across racks, aisles and data centers
•Manage power via policy-based automation

16. Dell World 2014
Secret decoder ring – MS Private Cloud capabilities System Center 2012 R2 + Cloud OS
Customer Scenario
Industry Capability
System Center 2012 Component
Application Management
Application Self-Service
App Controller, Service Manager
Application Performance Management
Operations Manager
Application Management Across Clouds
Virtual Machine Manager
Service Delivery & Automation
IT Service Management & Reporting
Service Manager
Process Automation & Orchestration
Orchestrator
Infrastructure Management
Cloud Creation & Delegation
Virtual Machine Manager
Data Protection & Disaster Recovery
Data Protection Manager, Orchestrator
Monitoring
Operations Manager
Configuration & Compliance
Configuration Manager

17. Dell World 2014
Secret decoder ring – VMware Cloud capabilities vRealize Software Product Portfolio
Customer Scenario
Industry Capability
VMware Software Product
Application Management
Application Self-Service
vRealize Automation Enterprise
Application Performance Management
vRealize Operations (Insight)
Application Management Across Clouds
vRealize Suite
Service Delivery & Automation
IT Service Management & Reporting
vRealize Suite
Process Automation & Orchestration
vRealize Automation
Infrastructure Management
Cloud Creation & Delegation
vRealize Automation
Data Protection & Disaster Recovery
vCenter Site Recovery Manager (SRM)
Monitoring
vRealize Operations (std / adv / ent)
Configuration & Compliance
vRealize Operations (std / adv / ent)

18. Dell World 2014
Efficiency
Speed
Agility
Dell engineered solutions for private cloud Cloud-centric integrated solutions
Dell RedHat Openstack Solution
Dell Engineered Solutions for Vmware EVO: RAIL
General Usage
Distributed Applications
•Operational simplicity
•Scale-out deployment
•Management efficiency
•Faster provisioning
•Cloud capability
•Capacity on demand
•Short deployment times
•Integrated hw & sw
Microsoft Cloud Platform System Powered by Dell
CPS

19. Dell World 2014
•Help design and implement your cloud strategy
•Reduce operating costs quickly with automation
•Right size your infrastructure for today and tomorrow
•Proactively prevent sprawl with real-time analytics
Dell Services for private cloud
1,100+ OpenStack expert developers worldwide
2,500+ Microsoft System Center certifications
5,000+ VMware certifications
#1 worldwide Microsoft private cloud infrastructure provider
#1 in U.S. Microsoft data center deployments
How we can help
Virtualization- and cloud-enabling transformation Performance and operational health checks, optimization and remediation Converged infrastructure Ongoing service and process improvements

20. “Thanks to Dell Cloud Services, we can boost capacity at peak periods while maintaining the same level of security as our on-premise infrastructure.”
Mohammed Bellamine, Chief Operating Officer, LeGuide.com
LeGuide.com
Dell World 2014
•Quickly integrate an acquired shopping portal - Ciao
•Migrate core infrastructure to new data center, while achieving cloud capability
•Lowered IT cost through a 40% reduction in server footprint – Data center migration and virtualization
•Improved customer service through IT innovation – Private cloud deployment
•Maintained industry leadership through greater IT flexibility – Hybrid cloud bursting capability
Challenge
Results

21. ““Windows Azure extracted a lot of the operational worries.... It handled all that for us, so we could focus on just delivering the features and capabilities that the business needed.”
- Jim Keane, Executive Director, Dell,
Dell
Dell World 2014
Manage spikes in performance during “Black Friday”
•Millions served with zero downtime
•920M hits, 2000 page transactions/second in peak hours
•140M going directly to Windows Azure
•4-core VMs never exceeded 25% utilization
•Easy cloud integration with Visual Studio 2013 and Microsoft.NET
Challenge
Results
Dell + Microsoft Azure cloud
Solution

22. Dell World 2014
Begin your end-to-end cloud journey with Dell Flexible options for infrastructure, software, security, and services
Servers
Storage
Networking
Software
Security
Services
Empower workers & customers
Cloud on YOUR Terms
Empower users & customers
Optimize application delivery
Enable service-centric IT

23. Dell World 2014
Let’s get started
Engage with experts at the Solution Showcase
•See Private Cloud infrastructure and management solutions
•View demos and connect with peers
Experience these additional sessions
•MT6: Simplifying and centralizing multi-cloud integration and management
•MT15: Finding a simpler path to cloud – why choose Dell?
•MT60: Orchestrating Your Cloud Services and Applications
•HOL10: Simplify and automate IT service delivery with Dell Active System Manager
•HOL11: Dell Cloud Manager: A key enabler of the Dell Cloud Marketplace
Schedule
•Further discussions with your Dell team

24. Dell World 2014
Thank you.

25. Want to learn more about
Dell’s private cloud solutions?
Learn via email. Start here.
Sign me up!