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2017 global mobile consumer survey

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The connected universe continues to evolve with the smartphone at its center. More than ever, consumer habits and telecom trends are in focus and poised to fuel the growth, with 5G on the horizon, and many IoT applications in development. https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/global-mobile-consumer-survey-us-edition.html

Publié dans : Technologie
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2017 global mobile consumer survey

  1. 1. 89% We use our phones while watching TV. 87% in 2015 of us use phones while watching TV (same as 2016) We use our phones while shopping. 2015 92% 2016 93% use our phones while shopping Most of us 92% However, we try to limit our phone usage. They are part of our daily lives. 81% within an hour We check our phones before we go to sleep. This number was 81% in 2016, and 79% in 2015This number was 88% in 2016 and 2015 89% within an hour We check our phones first thing in the morning. This number was 50% in 2016 52% We check our phones at night. don’t check their phones at night We check our phones 47 times per day This number was also 47 in 2016 and 46 in 2015. We check our phones all day, every day. For more survey findings, download the 2017 Global Mobile Consumer Survey: US edition at www.deloitte.com/us/mobileconsumer Copyright © 2017 Deloitte Development LLC. All rights reserved. Device addiction shifts to device etiquette After consecutive years of increasing usage of mobile phones, there are signs that usage habits are maturing and becoming better defined. Whether it is our usage frequency, timing or the activities, all categories are stabilizing and pointing out to the formation of set of habits in the society and a naturally developed device etiquette. 47%try to reduce/limit their smartphone usage, mostly by keeping it out of sight or turning its functions off 38%keep their phone in handbag/pocket when meeting other people 27%keep phone in bag/pocket when alone Top 5 steps taken to limit phone usage. 32%turn off audio notifications 26%turn off phone at night 26%deleted apps