Based on the global survey of more than 4,300 managers and executives and 17 interviews with executives and thought leaders, MIT Sloan Management Review and Deloitte’s fourth annual study of digital business shows that today’s digital business environment is fundamentally different from the traditional business ecosystem. Digitally maturing companies recognize those differences and are evolving how they learn and lead in order to adapt and succeed in a rapidly changing market. The approach followed by digitally maturing organizations could offer valuable lessons for companies that want to improve their own digital effort:
1. Developing, not just having, digital leaders often sets digitally maturing companies apart.
2. Digitally maturing companies tend to push decision-making further down into organization.
3. Digitally maturing companies are more likely to organize in cross-functional teams with the autonomy needed to accomplish their mission.
4. Digitally maturing organizations are also more likely to experiment and iterate.
As many organizations are struggling to figure out how to be more competitive in the current environment where digital maturity is on the rise, legacy companies in particular could face unique challenges as what drove legacy company success in the past may not drive it in the future.