A logo anchors a brand — it’s shorthand for your business, telling customers who you are and unifying all of your marketing efforts. In an instant, the best logos are able to attract customers and engender goodwill. So how do you create a logo that works for your business?

1. Illustration Logo Designs
Cono Fusco & Daniel Leite
HOSTED BY- -

2. AGENDA
© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
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1) A Brief introduction to our logo design process.
2) Holiday versions of your logo, email signatures, e-greeting cards and social media icons.
Along with where to use them.
Topics Cono Fusco will discuss
Topics Daniel Leite will discuss
1) The illustration applied on logo design.
2) Our own creation process at Deluxe.

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A BRIEF
INTRODUCTION
TO OUR LOGO
DESIGN PROCESS
© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
Our Logo Design Service Advantages

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
Initial Logo Design Concepts
Andrew
With over 9 years of Graphic Design and Customer Service
experience, Andrew joined the LogoMojo team in 2005
and now heads the Logo Revisions department. His creative
talent and branding skills have helped launch many
successful brands.
He is interested in cars and Brazilian Jiu Jitsu and enjoys
watching hockey and MMA events. He likes to be called
"The Logo Master".
Monica
With 6 years of Illustration and Graphic Design experience,
Monica creates custom illustrations that will bring your
logo to life! Her attention to detail and customer service
ensure your vision is realized.
In her spare time Monica enjoys reading, crafting and
baking. She has never met a cake she didn't like.
Emily
Emily brings a diverse range of design experience to
the logo design process and enjoys a creative challenge.
Originally from Hawaii, her unique design style has
become a hit with our clients.
After hours she can be found doodling, watching
Netflix, and color-coordinating other people's
belongings.
Tenzin
Tenzin has the talent to "just bring it" when it comes to
top quality logo designs. As head of the LogoMojo design
department for the past 12 years, he has the creative skills
to design just the right look for your brand. Designing isn't
his only talent, Tenzin also runs all LogoMojo brainstorming
sessions and oversees all design projects.
When not designing Tenzin enjoys anything sports related,
even curling!
Here are your initial logo design concepts
STEP 1 STEP 2 STEP 3

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
STEP 4 STEP 5 STEP 6

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
STEP 7 STEP 8 STEP 9

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
THE ILLUSTRATION
APPLIED ON LOGO
DESIGN.

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
Our illustration Logo Design Service Advantages
Original images built from scratch.
Respect to every single idea provided by the client.
3 different versions of the image.
Pencil sketch carefully traced digitally to keep all the details.
Develpment of original characters/mascots.

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
People interact with a brand. It becomes part of their lives
and that makes it a shortcut on a decision.
A logo is a synthesis of values/ideas. We try to take the
“elementar” part of a business, product, service or even a person and
synthesize it all in one image.
Why choosing an illustration for a Logo Design?
Having that in mind, the first thing that comes up is a very
simple logo like the Nike swoosh or the Apple logo. But it doesn’t
necessarily need to be a simple image.
An illustration has the same potential.
It’s only a different way to present the subject in question whether it’s
a company or anything else.
The illustration is a great way to build a strong brand.
It brings back the children we all have inside.

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
Some well known illustrated logos

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
Some of our illustrated logos
GatorscapesLLC
RICHMOND
SOUTH DELTA
NU DS OW
NLANE

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© DELUXE 2017 | Deluxe Enterprise Operations, Inc. ALL RIGHTS RESERVED
STEP 1
STEP 2
STEP 3
Pencil sketch
Tracing & Coloring
Finalizing

14. deluxe.com/logodesign