If you're among the 84% of marketers who still lack a mobile strategy, you could be losing up to 2/3 of your site traffic after the first visit. Get ahead of the curve. Discover how to boost lead volume and conversion rate with responsive design and redesign your website without sacrificing SEO.

1. #123webinar | @webmarketing123

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1. Can I ask questions?
2. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
3. How do I get a live site analysis?
Chat us your website and top 2 keywords.
FAQs

3. #123webinar | @webmarketing123 3
We are a digital marketing agency
focused on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.

4. #123webinar | @webmarketing123
1 Do You Actually Need a Redesign?
Run a Site Conversion Analysis
2 Can Your Site Convert Across Devices?
Build a Mobile Strategy
3 Will a Redesign Affect SEO?
Don’t Sacrifice Your Current Search Rankings
4 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

5. #123webinar | @webmarketing123
DO WE REALLY NEED A REDESIGN?

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Unless your site still looks like this…
Apple website
circa 1997!
Source: BusinessInsider; “These Huge
Brands’ Websites from the 1990s Looked
Terrible”
Crunch the data to make your case.

7. #123webinar | @webmarketing123
Evaluate conversion
rate by device.
Analyze conversion rate
by channel.
Break down offer types
by funnel stage.
1 2 3
/ Run a Site Conversion Analysis
Check for healthy CVR in 3 steps:

8. #123webinar | @webmarketing123
1 Analyze CVR by channel
Organic CVR should
not be < 1%
Paid CVR should
not be < 4%
Start with Google Analytics “Acquisition Overview” Report.
/ Run a Site Conversion Analysis

9. #123webinar | @webmarketing123
2 Break down offers by funnel stage.
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the
value of digital marketing &
foster thought leadership.
Build the business case for
why the prospect needs to
invest in your product or
service.
Give the prospect a reason
to choose you over your
competitors.
/ Run a Site Conversion Analysis

10. #123webinar | @webmarketing123
3 Evaluate CVR by device.
Compare performance with the GA “Devices” report.
Mobile should convert at about 30%
of your desktop conversion rate.
/ Run a Site Conversion Analysis

11. #123webinar | @webmarketing123
/ Run a Site Conversion Analysis

12. #123webinar | @webmarketing123
You only have 7 seconds to answer
these 3 critical questions:
Treat each page as an entry point.
1 Where am I?
2 What can I do here?
Why should I do it?3
/ Run a Site Conversion Analysis

13. #123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis

14. #123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis

15. #123webinar | @webmarketing123
1 Do You Actually Need a Redesign?
Run a Site Conversion Analysis
2 Can Your Site Convert Across Devices?
Build a Mobile Strategy
3 Will a Redesign Affect SEO?
Don’t Sacrifice Your Current Search Rankings
4 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

16. #123webinar | @webmarketing123#123webinar | @webmarketing123
Do you have a mobile strategy
in place?

17. #123webinar | @webmarketing123
2014 is the year of mobile.
For real this time.

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65% of online searches begin on a
mobile device, yet only 16% of
marketers have a developed mobile
strategy.
Source: Search Engine Watch; HubSpot
Cross-device fluency is critical
93% of people who used mobile to research
went on to make a purchase.
Source: Google, Mobile Path to Purchase
/ Build a Mobile Strategy

19. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Pick a side to get started.
Responsive Design Mobile Site
1
2
One site works across
all devices.
Manage 1 SEO
strategy rather than 2.
RWD is Google approved.
1
2
Delivers specific, lightweight
content experience.
Works for ecommerce, event,
or account based businesses.
Source: Search Engine Watch, “Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO”

20. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Get on the fluid grid.1
* Use responsinator.com to assess the situation.
Source: Moz, “The SEO of Responsive Web Design”

21. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Test your site across devices.2
Make sure those CTAs don’t get lost!
Source: Market8, “A Guide to B2B Responsive Web Design

22. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Make all content accessible - always.3
No matter
how the grid
slides, make
sure users
can navigate
to all
sections.
Source: Moz, “The SEO of Responsive Web Design”

23. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Optimize for touch screen.4
Source: WebDesignerDepot, “How to Design a
Responsive HTML Email”
Leave enough space
around your buttons to
avoid a frustrating
mobile UX.

24. #123webinar | @webmarketing123
/ Build a Mobile Strategy
Build for speed.5
Source: SmashingMagazine, “SEO for Responsive Websites”
Check
mobile load
time with
Google’s
PageSpeed
Insights.

25. #123webinar | @webmarketing123
1 Do You Actually Need a Redesign?
Run a Site Conversion Analysis
2 Can Your Site Convert Across Devices?
Build a Mobile Strategy
3 Will a Redesign Affect SEO?
Don’t Sacrifice Your Current Search Rankings
4 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

26. #123webinar | @webmarketing123
Is your current
SEO strategy
working?
Will the redesign
change your
URLs?
Are you
managing your
inbound links?
Are you adding
or removing
pages?
What server side
redirects should
you use?
Do you need to
update your
keywords?

27. #123webinar | @webmarketing123
/ Don’t Sacrifice Current SEO
Calculate your SEO content gap1
# of Buyer
Personas
# of Funnel
Stages
Covered
Topics
Possible
Topics[ ]( )
Pieces of content you need to cover your bases.

28. #123webinar | @webmarketing123
/ Don’t Sacrifice Current SEO
Choose keywords carefully.2
High cost &
competition
Low CVR
Low cost &
competition
High CVR
One word
phrases
Two word
phrases
Long-tail, descriptive
phrases
Tip: Use 9 new features in
Google Keyword Planner!

29. #123webinar | @webmarketing123
/ Don’t Sacrifice Current SEO
Ace new site content structure.3
Mobile
Enterprise
SMB
Other Relevant Internal Pages
MobileSMB Enterprise
Thematically group pages.
Create quality content
within each keyword
theme.
Link pages within
keyword groups.
1
2
3

30. #123webinar | @webmarketing123
1 Do You Actually Need a Redesign?
Run a Site Conversion Analysis
2 Can Your Site Convert Across Devices?
Build a Mobile Strategy
3 Will a Redesign Affect SEO?
Don’t Sacrifice Your Current Search Rankings
4 How Does Your SEO Strategy Stack Up?
Get a Live Site Analysis to Find Out
On the Agenda

31. #123webinar | @webmarketing123
LIVE SITE ANALYSES

32. #123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”