Most business owners and marketers understand the importance of unique content and link building when it comes to Search Engine Optimization (SEO). However, the importance of an internal linking structure is a lesser known but vital ingredient in a successful SEO strategy. Your website will become better indexed by major search engines such as Google, Yahoo and Bing by building backlinks to your website makes a big difference on Search Engine Result pages (SERPs). In Webmarketing123’s Webinar, Powerful Link Building Strategies That Work, you’ll find out: Top Link Building Strategies How to implement new and effective link building practices How to diversify your business’s links How to incorporate targeted keywords as part of your link

1. Advanced SEO Webinar:
Powerful Link Building Strategies
That Work!
Thank you for joining us!
We will begin at:
11:00 am PST
12:00 pm MTN
1:00 pm CST
2:00 pm EST
Audio: 213-286-1201
Access code: 656-424-019
Enter PIN # on your screen

2. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Why Links Are Important
• Best Practices for Inbound Links
• Who Needs a Linking Campaign

3. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Why Links Are Important
• Best Practices for Inbound Links
• Who Needs a Linking Campaign

4. SEO Fundamentals - The 6 Pillars
Site Meta Content Inbound
Keywords URL’s
Content Content Siloing Links
Successful SEO Campaign

5. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Why Links Are Important
• Best Practices for Inbound Links
• Who Needs a Linking Campaign

6. Why links Are Important
• It’s too easy to have a website that brags
about your company.
• Your site becomes more credible when
you have other sites refer to you, much like
a bibliography.
• Links provide your site with third party
validation, which Google recognizes.

7. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Why Links Are Important
• Best Practices for Inbound Links
• Who Needs a Linking Campaign

8. Types of Links
Definition: Inbound vs. Internal Links
Inbound Links
• From external sites
mysite
• Serve as “votes” telling search .com
engines that your site is useful and
relevant. (3rd Party Validation)
Internal Links
• Links within your site, connecting
your internal pages
• Makes your site look more cohesive
to Search Engines and strengthens
the overall theme

9. Inbound Links - Best Practice
TipDomain Authority
#1 Diversify Your Links
Types of Inbound Links:
• Directories
• Article Syndications
• Paid Listings
• Press Releases
• Blogs
• Forums

10. Inbound Links - Best Practice
Tip #2 Setting Up a Directory Link
1) Submit a link request
2) Request accepted or denied
3) If accepted, link gets listed
4) Google crawls the page of the link
5) Start seeing ranking improvements

11. Inbound Links - Best Practice
Tip #3 Good vs. Bad Inbound Links
Best Practice for Directories
• Keyword as anchor text
• Include keywords in description beneath the link
Keyword – Anchor Text Description
Good Link:
Bad link:
Click here for spyware removal guides

12. Inbound Links - Best Practice
Tip #3 Good vs. Bad Inbound Links
Best Practice for Articles/Press Releases
• 250-500 words of content
• Articles should be non-branded, Press Releases can be branded
• Include 3-5 instances of keywords that are hyperlinked to relevant pages on your site
Press Release Example:
Keyword – Anchor Text

13. Inbound Links Best Practice
Domain Authority
Tip #4 Link Proportioning
Example No. Links
Sample Keywords
Home
• CRM Page
30 • Customer Relationship
Management
Sample Keywords Category
10 • CRM software
• CRM solutions
Page
Sample Keywords Products
• CRM software for finance
5 • Financial Applications CRM Page

14. Inbound Links Best Practice
Tip #5 Getting the Most Value
• Don’t build all your links at
once
• Not all links are created equal
• Reciprocal-linking is no longer
as effective
• Linking from sites that are
legitimate and relevant will
give you more link value

15. Topics for Today’s SEO Webinar
• SEO Fundamentals
• Why Links Are Important
• Best Practices for Inbound Links
• Who Needs a Linking Campaign

16. Who Needs a Linking Campaign?
Every site needs a linking campaign, especially if:
• Your company does not have the budget for a full SEO
campaign, but wants to boost its ranks
• Your site has been optimized but is still not ranking well
• Your site needs to be optimized but faces technical
limitations

17. Key Takeaways
• Link building increases your site’s credibility to search
engines, thereby allowing you to rank higher for your
keywords.
• Ranking higher on search engines is the most cost-
efficient way to get more sales and leads to your
business
• Executing link building correctly requires full time
resources

18. Contact Information
Search Engine Marketing – A Perspective
Contact Us for a free detailed Linking Campaign Analysis of
your website!
Please contact:
Mark Powers
(800) 619 1570
Mark.p@Webmarketing123.com