When starting a business or nonprofit organization, the creation of a good brand name and logo are crucial elements to the potential success of a business. During this interactive workshop we will empower you by discussing the essential strategies that will help you select a quality brand name and logo for your business.

2. Brand Name/
Logo
•Include your Story!
•Brand Name and Logo
Consistency
•Simplicity
•Distinctiveness
•Likability
•Internet Ready

3. WHAT’S YOUR
STORY?
•Why are you starting this
business?
•What drives you?
•What are you passionate about?
•Your story will spark
conversations.

4. KEEP LOGO
IN MIND
•First Impressions
•Ensure Consistency
•Visual Memory

5. SIMPLICITY
•Keep It Simple!
•Avoid being over creative with
words.
•Keep in mind pronunciation.
•Example

6. Often pronounced as: uh-deed-aas
Correct pronunciation: aah-dee-das
Often pronounced as: Porsh
Correct pronunciation: Por-shaa
Often pronounced as: Suh-co-nee
Correct pronunciation: Sock-uh-nee

7. DISTINCTIVENESS
•Stand out in crowd!
•Research competitor names
to ensure your brand name
stands out.

8. LIKABILITY
•Often overlooked step
•Conduct small surveys
•Ask family and friends

9. INTERNET READY
•Very important!
•Website
•Social Media
•Email Address

10. WEBSITE
•Simple web address
•Keep search engines in mind
•Do not be afraid to use
acronyms when appropriate
•Example of what not to do
nationalhomeexpertsofamerica.com

11. SOCIAL
MEDIA
•FaceBook, Twitter, Instagram
etc.
•Conduct research on each site
to ensure there are no
duplicate pages

12. EMAIL
ADDRESS
•Keep simple
•Think like a customer
•Customers will use email to
communicate with your
business.

13. THANK YOU!
For Additional Questions
go to
SSBSLLC.com

14. CONTACT US!
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SSBSLLC.COM
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