The Urban Fruit Initiative is a cooperative social enterprise offering a sustainably produced, locally-sourced apple juice, harvested from surplus fruit in urban gardens: http://www.urbanfruitinitiative.org/ This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/

1. URBAN FRUIT
INITIATIVE

2. WE PUT URBAN
FRUIT TO GOOD
USE JUICE

3. WHAT WE LEARNED
1.Simplify the collaborative
consumption business
model to be scaled!
2.Improve process efficiency
& margin by investing in
own production equipment.

4. Original Model
Pickers
Villa owner who
donates fruit
New
COOP
Consumer
Villa owner who pick
own fruit
$

5. WHAT WE WILL TEST
Test Area Type of test Target / Testers Data to gather Test partners
Securing access !
to the fruit
# Landing Page
#External
Communication
Those previously
involved.
!
+
!
Villa Owners in a
new target area
1.Motivations
2.Terms of access
3.Interest in other
services
4.Sign up (future
harvest volumes)
Skarpnäcks
Kolonilott
Association
!
Villa owner
association

6. !
!
Urban fruit to good use
!
!CONTRIBUTE FRUIT PICK FRUIT BUY LOCAL JUICE
juice
^