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Urban Fruit Initiative – Peloton Smart Retro Testing Phase Pitch

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The Urban Fruit Initiative is a cooperative social enterprise offering a sustainably produced, locally-sourced apple juice, harvested from surplus fruit in urban gardens:
http://www.urbanfruitinitiative.org/

This is is their pitch for the test-bed phase of the Peloton Smart Retro Acceleration Programme: http://smartretro.demoshelsinki.fi/join-smart-retro-program/testbeds-bagarmossen-lahti/

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Urban Fruit Initiative – Peloton Smart Retro Testing Phase Pitch

  1. 1. URBAN FRUIT INITIATIVE
  2. 2. WE PUT URBAN FRUIT TO GOOD USE JUICE
  3. 3. WHAT WE LEARNED 1.Simplify the collaborative consumption business model to be scaled! 2.Improve process efficiency & margin by investing in own production equipment.
  4. 4. Original Model Pickers Villa owner who donates fruit New COOP Consumer Villa owner who pick own fruit $
  5. 5. WHAT WE WILL TEST Test Area Type of test Target / Testers Data to gather Test partners Securing access ! to the fruit # Landing Page #External Communication Those previously involved. ! + ! Villa Owners in a new target area 1.Motivations 2.Terms of access 3.Interest in other services 4.Sign up (future harvest volumes) Skarpnäcks Kolonilott Association ! Villa owner association
  6. 6. ! ! Urban fruit to good use ! !CONTRIBUTE FRUIT PICK FRUIT BUY LOCAL JUICE juice ^

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