How can sustainable & energy saving behaviour be generated in old office buildings, where there's no smart technology such as sensors available? One possibility is to change human behaviour, nudge it towards sustainable direction. This was done in the very first Finnish Behaviour Change Hackathon, organized by Demos Helsinki and Granlund.

1. #behaviourhack

3. Ongelma: lähiökuvat

5. WHY BEHAVIOUR IS RELEVANT?
• No heavy investments needed
• Fast
• Applicable in all kinds of buildings
• Can decrease energy usage which is
otherwise difficult to decrease

6. Hackathon?
an event in which computer programmers and others
involved in software development and hardware
development, including graphic designers, interface
designers and project managers, collaborate intensively
on software projects.

7. HOW TO
CHANGE
BEHAVIOUR?

8. Framework for behaviour change
MINDSPACE
Published by UK’s Institute for Government and
the Cabinet Office (2010).

9. M = Messenger
I = Incentives
N = Norms
D = Default
MINDSPACE
S = Salience
P = Priming
A = Affect
C = Commitments
E = Ego

10. Messenger
MINDSPACE
We are heavily influenced by who
communicates information.

11. Incentives
MINDSPACE
Our responses to incentives are
shaped by predictable mental
shortcuts such as strongly
avoiding losses.

12. Norms
MINDSPACE
We are strongly
influenced by what
others do.

13. Default
MINDSPACE
We „go with the flow‟ of pre-set
options.

14. Salience
MINDSPACE
Our attention is
drawn to what is
novel and seems
relevant to us.

15. Priming
MINDSPACE
Our acts are often
influenced by sub-
conscious cues

16. Affect
MINDSPACE
Our emotional
associations can
powerfully shape our
actions.

17. Commitment
MINDSPACE
We seek to be
consistent with our
public promises, and
reciprocate acts.

18. Ego
MINDSPACE
We act in ways that
make us feel better
about ourselves.

19. WHAT KIND OF SOLUTION?

20. 1.
2.
3.
4.

21. WHAT KIND OF SOLUTION?
”Social pressure works best, indicating your state against others.”
”Timing is important, for instance hitting them with something
salient (e.g. visible, visual, info-visual…).”
”Broadly use two classes of incentives: financial and social. Perhaps
even more important, make the default actions those that are
positive ones, ie. nudge people to the right direction.”

22. Hackathon
guidelines
#behaviourhack

23. GOAL: Create a solution/
intervention tool /campaign
which generates sustainable
behavior and can be built
fast

24. 1. Listen.
2. Involve.
3. Be there.
4. Dare.
5. Beat the perfectionist.
6. Co-create: theory, knowledge & practice
7. Build a scope.
Hackathon
guidelines

25. Forming the
groups

26. Where can we
generate
sustainable
behaviour?

27. LEAKING POINTS
Behaviour Change Hackathon 4.5.2015 #behaviourhack

28. How much can our habits affect energy use?
water
Space
heating
Appliances
Lights
Cooling
T.A. Nguyen, M. Aiello / Energy and Buildings 56 (2013) 244–257 https://www.rug.nl/research/portal/
files/2357318/2013EnergyBuildingsNguyen.pdf
tämä on hollanti
2012, lähde: http
portal/files/
2357318/2013E

29. Lights
Reducing energy used
by creating systems
that encourages
employees to always
turn off the lights when
they are not needed.
Energy efficiency behavioural change hackathon #behaviourhack
10 %

30. Electricity using
appliances
Reducing energy used
by encouraging
employees to always
turn off their appliances,
or putting them on sleep
mode, when
they are not needed.
Energy efficiency behavioural change hackathon #behaviourhack
15 %

31. Elevators
How can we encourage people to
take the stairs instead of the
elevator?
Energy efficiency behavioural change hackathon #behaviourhack
2-10 %
This decreases
enhances the heHissien ja liukup
rakennuksen en
10 prosenttia.- K
voidaan sanoa e

32. Space use
How can we by changing user behavior and
habits, decrease the space used in an office?
Energy efficiency behavioural change hackathon #behaviourhack

33. Space heating
The largest part of the energy use in an
office building is used for space heating.
Energy efficiency behavioural change hackathon #behaviourhack
50 %
It is a common
problem that offi
heated. In summ
air-conditioning
Could user habi
difference to this
example the use

34. Transportation +
parking lots
By decreasing
private car
use also less parking
lots and inside
parking is needed.
Energy efficiency behavioural change hackathon #behaviourhack
Transportation a
energy. This is n
connected to th
buildings, but by
amount of priva
less parking lots
needed. This en

35. Schedule
14:00 Opening words
14:20 Forming the groups
14:30 Present yourself in the group!
14:35 Start working!
16:30 Food & soft drinks available
18:00 Choose who will present your solution
18:25 Show time!
18:55 Closing words

36. A KILLER PRESENTATION
1. What is the solution
in one sentence 15 sec
2. What problem are you solving?
(especially energy experts
contribute) 30 sec
3. What exact behavior does it
generate? (especially behaviour
experts contribute) E.g. Turning
off the lights every time one
leaves the office 30 sec
4. Your solution, and how do you
engage and reach the user
(everybody contributes!) 1,5 min
5. How could this be taken further
(especially coders contribute)
30 sec
Time:
3 minutes +
1 minute for questions