The presentation of pukuhuone.fi in the Low2no Camp (low2no.fi/camp) roundtable 20 Sept 2011. Presenters Hanna Linkola, Outi Pyy ja Outi Ugas.

1. pukuhuone.fi

2. WHAT I S I T ?
An interactive fashion magazine which favours
style before fashion
quality before throwawayism
sharing before ownership
used before new
For the user it provides
how we dress up.

3. WHY DO WE NE E D I T ?
GOOGLE GOOGLE
”HEMP ”H&M
CLOTHING” FW 2011”

4. HOW DO WE DO I T ?
FASHION DESIGN ART DIRECTION
MINNA AINOA MINNA AINOA
ANNIINA NURMI HANNA LINKOLA
OUTI PYY MARKETING &
CULTURAL & OUTI PYY
ADVERTISING
STYLE HISTORY
MINNA AINOA
HANNA LINKOLA
HANNA LINKOLA
OUTI PYY
LAURA PUROMIES
USERS
ECOLOGICAL WOMEN
EXPERTICE 18–65 YEARS
ANNIINA NURMI PILOT CITY
ANTHROPOLOGY HELSINKI
OUTI PYY
& USABILITY
OUTI UGAS
LAURA PUROMIES
OUTI UGAS

5. PUKUHUONE
OPENING
PAGE
LIGHT
STRUCTURE
EASY TO USE
STRONG
PICTURES
CAREFULLY
EDITED
OFFERS CHOICES,
NOT ONE TRUTH
UPDATES
REGULARLY

6. SELECTED VIEW
FOR TYPE TREND
YOUR VIRTUAL
WARDROBE
RIGHT NOW

7. SELECTED VIEW
FOR TYPE CASUAL
YOUR VIRTUAL
WARDROBE
RIGHT NOW

8. I N COOP E R ATI ON WI TH
SALE EVENTS
HEL LOOKS
FASHION & PHOTOGRAPHERS
LIFESTYLE & PHOTOGRAPHY
MAGAZINES AGENCIES
RELATED SMALL BUSINESSES KIERRÄTYSKESKUS
YOUNG DESIGNERS (RECYCLING CENTER)
ECOFASHION WEB SHOPS
SECOND HAND SHOPS
FLEA MARKETS PUKUHUONE.FI REPAIR SERVICES
LOANING SERVICES LAUNDRIES
RENTING SERVICES
DRESSMAKERS
SHOEMAKERS
CUSTOM MADE SERVICES USERS
MARTTALIITTO
ETC.
LIKEMINDED
UNIONS RESEARCH ENERGY COMPANY
FINATEX UNIVERSITIES
MUOTIKAUPAN & SMALLER
LIITTO INSTITUTES

10. Yhteyshenkilö
Hanna Linkola
hanna.linkola@jalostamo.eu
0505257636