In this Maximize Demosphere webinar, we discuss how to best utilize Google Analytics for youth sports organizations. There's information for both beginner and advanced users. We also spend time discussing sponsors and what data to present to them to be most effective.

1. Utilizing Website Visitor Data
Sean Rose - Vice President, Marketing

2. Session Overview
Part 1: Why Is This Important?
Part 2: Key Terms
Part 3: Basic Data
Part 4: Advanced Data & Sponsor Data
Part 5: How Demosphere Can Help

3. Why Care?

4. Your Organization Today
When thinking about website optimization, you...
don’t know what this means.
don’t understand the potential benefits.
overlook and underestimate its value.

5. What Your Org. Can Be
When thinking about website optimization, you...
understand what to do and where to look.
see the results reflected in data.
realize the value that exists.

6. Demosphere Knows
Youth Sports!
1,200+ customers.
23+ years of
experience.
8+ years of
experience personally.

7. Key Terms
Visits (Unique)
Page Views
Pages/Visit
Bounce Rate
More terms.

8. Audience Overview

9. Navigation

11. Looking for Clues
Basic Visitor Data
Traffic Sources
Referring Sites
Top Content
Keywords?

12. Annotations

13. Visitor Segments

14. Acquisition —> All Traffic

15. Acquisition —> Referrals

16. Popular Content

17. Secondary Dimension

18. Keywords?

20. Advanced
Review pages w/ high
bounce rate
Focus on referring sites
Focus content around
keywords
Timing
Set goals

21. Dig Deeper
Identify 3-5 KPIs
Campaign URL Builder

22. Dashboards
Bring together custom
info on one screen.
Make your own.
Add from the ‘net.
Get weekly updates.

23. Create Goals
What do you hope to
achieve?
What will define
success?

24. Track Conversions
Submit a form (funnel).
Do something.
Stay a certain amount of
time.

25. Time Savers
Shortcut Button
Intelligence Events
Daily | Weekly | Monthly
Be notified when something
important happens

26. Judge Success
Monthly/Quarterly/
Annually
Report on the KPIs

27. What Do Sponsors
Want?

29. Valuable Information…
Potential Exposure (visitors & unique visitors)
New visitors
Location
Time on site.
Organizational Demographics.
Case Study of other successful sponsors.

31. Full Service
What type of exposure was gained?
How many clicks?
Use Behavior —> Events —> ‘outboundarticle’
Create a Conversion Goal
Renewal terms?

32. Resources

33. Demosphere Can Help
Professional, integrated
design
Easy-to-use interface
Ultimate flexibility
Peace of mind
Google Analytics
automatically integrated.

34. Bonuses
Recommendations & Best Practices
based on 23+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.

35. Investment
$500/$1,000 Design
$500/$1,800 Annually

36. Wrap Up
Questions? srose@demosphere.com
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37. Sean Rose
srose@demosphere.com