In this webinar, we share important information on how best to format your website for positive first impressions and how best to prepare for the beginning of a season.
Website First Impressions & Fall Prep | Demosphere
1. First Impressions &
Fall Prep
Sean Rose - Vice President, Marketing
Wednesday, August 1, 12
2. Session Overview
Part 1: Why Is This Important?
Part 2: Must Haves!
Part 3: Prepping Like The Best
Part 4: Set Cruise Control
Part 5: How Demosphere Can Help
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Wednesday, August 1, 12
5. Your Site Today
People come to your website and they...
can’t find what they came for.
have no interest in working with you.
are confused about who YOU are.
aren’t convinced.
Wednesday, August 1, 12
6. What Your Site Can Be
People come to your website and they...
can immediately identify the content they want.
want to sponsor your site to reach your audience.
are comfortable with you and your organization.
Register. Donate. Interact.
Wednesday, August 1, 12
7. Demosphere Knows
Websites
Over 1,100+ websites
hosted.
21+ years of experience
Personally 6 years of
experience
Wednesday, August 1, 12
8. Potential Stakeholders
NEW visitors
EXISTING members
New/Existing partners
Your local community
Many more...
Wednesday, August 1, 12
9. Your Homepage Must
Answer These Questions
What does your organization DO?
What can people DO on the site?
What is the PURPOSE of the site?
Wednesday, August 1, 12
11. People are Hunters
People are looking for a specific answer.
List out the questions a visitor might ask. Answer/lead
them properly on your home page.
Keep paragraph text to a minimum until they are on a
page that converts them from hunter to info gatherer.
Make it easy to get back to the home page. They
may want to hunt again ... but only if it’s easy.
Wednesday, August 1, 12
12. Fast Hunting!
2/10 of a second to form a first impression.
2.6 seconds for eyes to land on area that most influences first impression.
~20 seconds per site.
6.5 seconds --> Logo
6.4 seconds --> Main navigation
6 seconds --> Social media links
5.9 seconds --> Main image
5.6 seconds --> Written content
Missouri University S&T Study
Wednesday, August 1, 12
13. 2. Content ‘Must Haves’
Be ENGAGING ... not boring.
Avoid generic / out of date text.
Be meaningful
Straightforward headlines
Lists
Clearly defined sections
Short paragraphs
Wednesday, August 1, 12
14. Meaningful Elements
Navigation
5-6 items. Footer navigation?
Options via supplementary links
Search Box
Contact Info - More than 1 way
Call to action
Wednesday, August 1, 12
15. Further...
About Page
Why is your background relevant? Be personal.
Why should I trust you?
Earn trust
Contact/ratings/testimonials
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16. The Overall Goal
Register.
Sell.
Other?
Get users DEEPER into your site.
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17. Help Prove My Hypothesis -
Club Communication Channels
Wednesday, August 1, 12
18. 3. The Most Important Time of Year
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20. Collaborative Effort
Input needed from...
Executive Director
President
Secretary
Treasurer
Program Director(s)
Director of Coaching
Does this list look familiar?
Wednesday, August 1, 12
32. 5. Demosphere Can Help
Professional website design
Easy-to-update interface
Confidence to compete
Peace of mind
~38% of ECNL clubs
Wednesday, August 1, 12
33. Bonuses
Recommendations & Best Practices
based on 21+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
Wednesday, August 1, 12
35. What Next?
Get buy in from your organization.
Spend 5% of your time (1 hr out of 20).
Find a schedule that works for you.
Surface / Deep cleaning
What are others doing?
Wednesday, August 1, 12
36. Sean Rose
srose@demosphere.com
Wednesday, August 1, 12