Lindsey Graff & Diane Kulseth of Denamico share their insights on content saturation and how to build a successful blogging strategy for companies in any industry.

1. Blogging in the Age of
Content Saturation
Is blogging right for your
business/client?
@lindseymgraff
@dianekulseth
@denamico

2. THINK
1.Do you include blogging
as part of your content
marketing offering?
2.Do you find it relatively
easy to get results with
blogging?
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

3. Is blogging still relevant?
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

4. “Customers with blogs
of 24+ articles…are
likely to generate more
traffic from referring
sites.”
-HubSpot – April 5, 2010
Proof
in the
Numbers
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

5. Proof
in the
Numbers
“…the more blog posts
companies published in
total, the more inbound
traffic they got to their
website. You'll notice
the tipping point
happened around 400
total blog posts”
-HubSpot – Company Blog
Benchmarks, April 2015
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

6. How do you move forward?
(in 2015 and beyond)

7. Determine if it’s the right fit
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

8. Conduct a landscape analysis
MozBar & Moz Keyword Difficulty Tool
• Determine competitors
• Review link profiles
• Find keyword sweet spots
Free
Trial!
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

9. Assess Your Funnel
• How much traffic do you need for your
client/business to make their business
goals?
• How much are you willing to invest
(resources, budget) in your content
marketing to make it effective?
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

10. Maniacal dedication to the end user
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

11. Profile your User
MakeMyPersona.com
Begin extensive user
research for personas
• Create a persona profile
for your targeted
audiences
#mnsearch | @lindseymgraff | @dianekulseth | @denamico
Free!

12. Focus on user intent
SocialMention & UberSuggest
• Understand semantics of queries
• Find the content sentiment that readers most resonate
with
Free!
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

13. Organic Growth takes time
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

14. Augment Organic with Paid strategies
• Focus on where your users are at
• Twitter
• Facebook
• AdWords
• Test and review organic concepts through paid
• Can also use guerilla tactics such as:
• Influencer outreach
• Social Champions
• Etc.
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

15. Check to make sure it’s working
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

16. Review Content Performance
• Google Analytics
• Ad Insights
• Marketing Automation Reports
#mnsearch | @lindseymgraff | @dianekulseth | @denamico

17. 1. Is content/blogging a good strategy for you/your client?
2. Do you know enough about your end user to be effective?
3. How can you augment organic growth with additional tactics? What kind of budget
do you have available?
4. How can you check progress to evaluate the effectiveness of your content
marketing?
Thanks!
Lindsey Graff
lindsey@denamico.com
@lindseymgraff
Diane Kulseth
diane@denamico.com
@dianekulseth