Your 'why,' join an exploration of the 'why' impact. To create change, begin a movement and rally behind what you have to offer start with 'why'. What can your 'why' do? 'Why' can drive your purpose, your goals and your daily tasks. Why...is more than a question children ask. 'Why' influences action! 'Why' is a business and community influence. Want to find out why your 'why' is important? Check this out.

1. Your ‘why’!
An exploration of the ‘why’ impact
Presented Denise Reed

2. Event Sponsor

3. Meet our featured expert
Our expert highlight Simon Sinek is driven to explore leaders that
create positive action. He's the author of "Start With Why"; and his
latest book is "Leaders Eat Last." He also presented a TED Talk,
"How Great Leaders Inspire Action," has over 34 million views. His
innovative, unconventional views attract international attention by the
United Nations and United States Congress. He's earned invitations
to meet with an array of leaders and organizations including: Disney,
JetBlue, MARS, SAP, KPMG, Pfizer, NBC, along with other
government agencies and entrepreneurs.

4. Lean In to your ‘why’!

5. Your ‘why,’ an exploration of the ‘why’ impact
● 'Why' can help you understand.
● 'Why' can motivate you.
● 'Why' can change everything.

6. 'Why' can help you understand.
● Have you asked ‘why’ and really explored it? Here’s what Simon Sinek found:
how
what
why
Start with ‘why’.

7. 'Why' can help you understand.
Simon Sinek found extremely effective and profitable businesses are built around
their ‘why’.
○ ‘Why’ defines the purpose.
○ ‘Why’ can be your cause.
○ ‘Why’ can drive ‘everything’.
○ ‘Why’ is a differentiator in a
commoditized market.
○ ‘Why’ can explain the reason you
do what you do, and how you do it.
how
what
why

8. 'Why' can help you understand.
Simon Sinek’s Apple story
Without the ‘why’:
"We make great computers.They're beautifully
designed, simple to use and user friendly. Want
to buy one?"
With the ‘why’:
"Everything we do, we believe in challenging
the status quo. We believe in thinking
differently. The way we challenge the status
quo is by making our products beautifully
designed, simple to use and user friendly. We
just happen to make great computers. Want to
buy one?"

9. 'Why' can help you understand.
Simon Sinek’s Apple story break it down:
● We participate based on how we feel.
● We purchase based on how we’re emotionally motivated.
● The ‘tipping point’ to make a purchase goes beyond budget and value for
the dollar.
● People stay engaged with people that believe what they believe.
● We can all rally around a common purpose, a like mind, a ‘why.’

10. 'Why' can help you understand.
Simon Sinek’s Martin Luther King (MLK) story
Without the ‘why’:
● I have a plan.
● Laws at that time were not in alignment
with a greater power than itself.
With the ‘why’, MLK:
● I have a dream.
● He believed we needed to align with a
power greater than ourselves.
● He told people what he believed.
● People followed for themselves because
they had the same ‘why’.

11. 'Why' can motivate you.
Let’s make this personal.
● What’s your ‘why’?
● Think about your definition of success. Write it down.
○ Why are these things important to you?
○ What do you expect to accomplish?
○ What are you passionate about?
○ What skills do you bring to the table to reach your idea of success?
● John Addison wrote a blog article for Success.com, "How to Find Your
'Why' in Life." He cover these ideas and more.

12. 'Why' can change everything.
Let’s make this personal and real for you. Chadwick Cannon wrote a blog post, “The
Astounding Hidden Horsepower in Knowing Your ‘Why’.” His view of ‘why’ is for writing
a book, but totally applies to integrating it to a personal perspective. Here are some
inspired questions:
● What are your strengths?
● What do you believe is the truest truth, and how does your life reflect this?
● What can you change today that would positively impact your ‘why’ story?
● What personal ‘her-story’ could you change to motivate yourself?

13. 'Why' can change everything.
Let’s make this personal and real for you. Chadwick Cannon wrote a blog post, “The
Astounding Hidden Horsepower in Knowing Your ‘Why’.” His view of ‘why’ is for writing
a book, but totally applies to integrating it to a personal perspective. Here are some
inspired questions:
● What are your strengths?
● What do you believe is the truest truth, and how does your life reflect this?
● What can you change today that would positively impact your ‘why’ story?
● What personal ‘her-story’ could you change to motivate yourself?

14. An exploration of the ‘why’ impact summary for you
'Why' can
● help you understand.
● 'Why' can motivate you.
● 'Why' can change everything.

15. Presented by:
Denise Reed
www.DeniseReed.is
Connect with Denise in: