http://denisewakeman.com/bwe - Hey Bloggers! How to Pacakge, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media.
Links to all resources mentioned in presentation at located at http://denisewakeman.com/bwe
3. What you’ll learn…
• How & Why to Monetize Your Expertise
• What Types of Products You Can Create
• How to Promote & Sell Your Products
4. About Denise Wakeman
• Marketing on the Web since
1996
• Blogging since 2004
• Built 3 successful 6-figure
businesses
• Author of blogging & online
marketing programs
• Co-author – Success
Secrets of Social Media
Superstars
• Mentor/Speaker/Trainer
5. About Rich Brooks
• President of flyte, web
marketing firm
• Teaches web marketing
at USM
• Co-Founder of Social
Media FTW
• Zombie hunter
7. Make Money From Your Expertise
• Create multiple streams of income
• Dominate your niche
• Serve more people
• Build your list
• Help do-it-yourselfers
15. "Products are Powerful For More than Just
the Money They Earn”
“Not only is it an income stream – but it’s something that
has a real impact upon both your readers and your
standing in your niche/industry"
~ Darren Rowse, Problogger.net
16. Do Your Homework!
• What is your ideal customer’s biggest
problem?
• How to deliver solutions?
• Resources? Outsourcing?
Sources of IncomeServicesAffiliate marketingAds/SponsorshipsPRODUCTS!
How do you know what your customer wants? You’ve got to askSurveyAsk questions on your blog, Facebook, twitter, LinkedinSurvey MonkeyGoogle docs Find out their biggest painHow they like to learn and consume info
Ebooks and booksTeleseminarsAudio programs (CD)WebinarsMembership programsSpeechesSeminarsOnline coursesDVD programs (video)One on one coachingMastermind groups
EasyDigital downloadPDF Collect content from blog postsCompile in word docFormatCreate ecover*Convert to pdfKindle/Nook
Author Central for more findability and visibilitykdp.amazon.comWord doc – special formatting Cover artKeywords & CategoriesDescription – Call to ActionSet price
Record ebook (mp3) - audacityCreate artworkDigital downloadCD production/fulfillmentKunakiVervante
Digital products only, no merchant account or shopping cart required, higher fee, good for affiliates
Advanced, doing more than $1000 a month in sales, monthly fees overall less than paypal or clickbank but only makes sense if you have consistent, ongoing sales1ShoppingCartInfusionSoftMerchant AccountPayment Gateway