Knowing Your Social Media ROI

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Businesses today include in their marketing budget social media. Knowing your social media ROI and its impact is key to business growth and success Helping Businesses do what they do, contact d.zonca4@gmail.com

Business

Knowing
Your Social
Media ROI
Getting clarity on questions
to make the right decisions

Focus on What Matters Most
• 234% increase in Social Media spending since 2009 & 11.7% of total
marketing budgets (CMO Survey) Social Media still part of marketing
• Align Social Media objectives with Business GoalsThink S.M.A.R.T.
• Measure Impact with right performance metrics for business &
industry
• Monitor target audience segments, referral or loyalty programs,
Events, Ads. Use Analytic tools like (Google, Hootsuite, Facebook
Twitter)
R.O.I.= Profit/Total Investment (people, resources, time, budget) X 100
SocialAttribution= assigning credit for business outcomes to social marketing channels & campaigns
(Simply Measured)

What Metrics? Measuring Social Media to
Objectives
0
1
2
3
4
5
6
Revenue Lead Gen Conversions Reach Audience Engaged
Series 1 Series 2 Series 3

Goal
Growth in…
Increase
Sales/Revenue
Conversions from
Competition
Tactic
Ad Campaigns
Social Media
Channel & Posts
Video Blog
Tool
Business
Spreadsheet & Sales
Google, Facebook
Analytics
Budget Cost Analysis
Another Way of Looking at Measuring

Key Insights:
• Gain Useful Information
• Provides Insights onTarget
Audience,Trends
• Social Metrics Help Refine
Strategy
• Saves Money
• Takes Time & Patience

Knowing
Your Social
Media ROI
for Growth
& Success
By Denise Zonca

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Knowing Your Social Media ROI

1. Knowing Your Social Media ROI Getting clarity on questions to make the right decisions

2. Focus on What Matters Most • 234% increase in Social Media spending since 2009 & 11.7% of total marketing budgets (CMO Survey) Social Media still part of marketing • Align Social Media objectives with Business GoalsThink S.M.A.R.T. • Measure Impact with right performance metrics for business & industry • Monitor target audience segments, referral or loyalty programs, Events, Ads. Use Analytic tools like (Google, Hootsuite, Facebook Twitter) R.O.I.= Profit/Total Investment (people, resources, time, budget) X 100 SocialAttribution= assigning credit for business outcomes to social marketing channels & campaigns (Simply Measured)

3. What Metrics? Measuring Social Media to Objectives 0 1 2 3 4 5 6 Revenue Lead Gen Conversions Reach Audience Engaged Series 1 Series 2 Series 3

4. Goal Growth in… Increase Sales/Revenue Conversions from Competition Tactic Ad Campaigns Social Media Channel & Posts Video Blog Tool Business Spreadsheet & Sales Google, Facebook Analytics Budget Cost Analysis Another Way of Looking at Measuring

5. Key Insights: • Gain Useful Information • Provides Insights onTarget Audience,Trends • Social Metrics Help Refine Strategy • Saves Money • Takes Time & Patience

6. Knowing Your Social Media ROI for Growth & Success By Denise Zonca

Knowing Your Social Media ROI

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