LinkedIn Tips To Enhance Your Digital Brand presentation delivered at the Chicagoland PMI Career Development Conference at DePaul University on December 10, 2016 by Denis Curtin.

1. 1
LinkedIn TIPS TO ENHANCE
YOUR DIGITAL BRAND
Denis Curtin
2016
PMi

2. 2
Number of LinkedIn Members from 1st Quarter 2009 – 3rd Quarter 2016
467 Million Members

3. 3

4. 4
Recruiters Using LinkedIn
Source: http://www.youtern.com
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

5. 5
THE #1 PROFESSIONAL
SOCIAL NETWORK
LinkedIn is a registered trademark of the LinkedIn Corporation

6. 6
LinkedIn Do’s and Don’ts

7. 7
Professional Headline
The Most Important 120 Characters
In Your LinkedIn Profile
Post Your Professional Picture
Next To Your Headline
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

8. 8
Professional Headline Appears In
Your Profile
Invitations You Send
Search Page Results
Above the Scroll
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

9. 9
Professional Headline In
People Similar To
Connections
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

10. 10
Professional Headline In
People Also Viewed
People You May Know
Recommendations You Make
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

11. 11
Use a Robust Headline

12. 12
Do
Do
Choose a Background Image

13. 13
Don’t
Don’t
Choose a Background Image
(Default Background)
(No Background)

14. 14
Choose a Background Image
Choose from more than 200 free LinkedIn Backgrounds
www.LinkedInBackground.com
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

15. 15
Communication Settings
Found Under Privacy & Settings
Viewable by
all 467 Million
Members
Do

16. 16
Add Alternate Email Address
Found Under Privacy & Settings

17. 17
Create a Custom URL

18. 18
Create a Custom URL
Don’t
Don’t

19. 19
Create a Custom URL
Do
www.linkedin.com/in/deniscurtin/
Don't
www.linkedin.com/pub/mark-cuban/5b/75/6a
www.linkedin.com/pub/barbara-corcoran/74/718/7a7

20. 20
Open Candidates
Don’t

21. 21
Open Candidates
Do

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Open Candidates
Email
Message
from LinkedIn

23. 23
Open Candidates
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

24. 24
Summary Section Do
Do

25. 25
Summary Section Do
Do
LinkedIn
Mobile
Version

26. 26
Specialties Section
Include Desired Titles
Create New
Section in
Summary
11
SEO
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

27. 27
Google Keyword Search
Incorrect Spelling

28. 28
Summary Section
Add Your Word .doc Resume
Using www.SlideShare.net

29. 29
Summary Section
Add Your Word .doc Resume
Using www.SlideShare.net
Add Link
Upload File
Do
Don’t

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Summary Section
Add Your Word .doc Resume
Using www.SlideShare.net
Edit Title

31. 31
Google Keyword Search

32. 32
Google Keyword Search

33. 33
Experience Section

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Skills Section
List Your Key Skills First
Choose 50 Entries
Use Skills from Specialties Section
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

35. 35
Skills Section
Do
2
SEO

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Skills Section
99+ Endorsements Goal for all 50 Skills

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Skills & Endorsements Section
99+ Endorsements Goal for all 50 Skills

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Skills Section
Recruiters are Using Skills Filters

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Interests Section
Don’t
Don’t
Use Industry-related Skills, Keywords and Titles
Don’t
Don’t

40. 40
Interests Section
Do
Do
Use Keywords and Titles from Specialties and Skills
33
SEO
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

41. 41
Same Keywords, Skills and Titles
Specialties Section
Skills Section
Interests Section
Should Appear In
1
2
3
For Search Engine Optimization (SEO)
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

42. 42
LinkedIn Help Center

43. 43
LinkedIn Groups
Join 100 Groups including:
816,878 Members
697,874 Members
Do
Do
975,527 MembersTry
Do 850,884 Members
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

44. 44
Finding Connections at Target Companies
Follow Your
Target Companies

45. 45
Finding Jobs Using LinkedIn Search
Don’t – Instead Apply on Company Website
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

46. 46
Finding Jobs Using LinkedIn Search

47. 47
Slideshare Added to Job Search Results

48. 48
LinkedIn Profile Goals
Bring Profile Strength to All-Star Level
Have at Least 501 Connections (500+)
Invite Super Connectors (5,000+ Connections)
Invite Recruiters Who are LIONs
Join up to 100 Groups
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

49. 49
Drive Recruiters to Your Profile
Post Your Resume on
• CareerBuilder.com (Using 3 Different Titles)
• Monster.com
• Indeed.com
• Other Job Boards
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved

50. 50
LinkedIn Profiles Are Changing
In Privacy & Settings

51. 51
LinkedIn Profiles Are Changing
Near the Top of Your Profile

52. 52

53. 53
Denis Curtin
WEBMASTER
www.JobSearchChicago.com
Denmarc@comcast.net
https://www.linkedin.com/in/deniscurtin
© Copyright 2016 – Denis Curtin – www.JobSearchChicago.com – All Rights Reserved