1. Transforming Data Management
for the Cloud

2. Bridging Data Gaps with a Solid Data
Foundation – A Key Imperative for
Today’s Financial Services Firms
Parker Thompson
VP North America East Region
Denodo

3. 3
- Gartner Magic Quadrant for Data
Integration Tools, August 2022
The market has realized that those data
integration tools that do not balance
“collect”- with “connect”-based data
management architecture strategies will
always result in data silos and/or poorly
integrated infrastructures.”

4. 4
A modern data architecture must balance “collect” with “connect” which provides a unified data access layer across all
enterprise data assets.
Logical Data Management Complements Your Centralized Data Architecture
BENEFITS (location, format, latency agnostic)
• Ease of use: Consumers have a single location to access any
data.
• Agile data integration options: One platform to support full range
of data integration options from full replication and
transformations, caching and real-time federation options.
• Centralized security and governance: Access control and policy
implementation are done consistently in a single location.
• Futureproof: Decoupling from data location and schemas allows
for technology evolution and infrastructure changes.
Logical Data
Architecture
Connects to data through
semantic models,
decoupled from data
location and physical
schemas.
You Must Balance
“Collect” with
“Connect”

5. Denodo | Financial Services
● Risk reporting and analytics
● Fraud detection – AML, Audit,
FinCrime
● Sustainability ESG Scoring
● Customer Insights
● Mergers & acquisition
● Data Privacy - Locality Laws &
GDPR
● Customer propensity and upselling
● Multichannel usage integration
analytics
● Offer personalization
● Liquidity management
Top 10 Business Use Cases
● Complete 360 view of Customer
● Real Time Dashboards &
Analytics
● Self Service for Business users
● Data Marketplace
● Data Mesh
● Cloud Migration
● Data Lake acceleration
● Multi-cloud/hybrid data sharing
● BI Analytics & Data Science
acceleration
● Cloud Data Warehouse cost
optimization
Top 10 Technical Use Cases
▪ UBS decommissioning of 26000 stored
procedures, 11000 ETL session, 300TB Storage
▪ JPMC Data Marketplace for Asset
Management 20,000 users and 1000+ reports
daily
▪ BNY Mellon Enterprise Data Platform based on
Denodo processes 1 Billion data points daily
▪ HSBC - Risk and Finance, Support regional and
country regulatory requirements and
deadlines. Automated 1000s of Risk IT reports
▪ Fifth Third Bank - Delivered Re-architecting
Customer Data for Experience initiative. Time
to market from 67 days to 31 days for
Commercial Credit Risk.
Top 5 Client Outcome
Banking & Capital Market | Retail Banking | Commercial & Investment Banking | Payment Services | Life Insurance | General Insurance

6. 6
The Denodo Way, Best Practices From Over 1000 Customers Engagements
When You Select Denodo, You Get More Than Technology
Strategic Advisement Program Review Implementation Enablement
Primary Focus
Strategic
Focus
Technical
Focus
Hybrid
Focus
Business Case
Discovery &
Prioritization
Operating &
Governance
Model
Data Vision
and Strategy
Performance
Optimization
Audit
Framework
Monitoring &
Planning
Maturity
Analysis &
Action Plan
Architecture
Modernization
Platform Health
Check
Development
Quick Start
Operations
Quick Start
Success
Accelerators
The Denodo Customer Success Accelerators are
standardized consulting modules that evaluate,
enhance, and accelerate a client’s strategic, technical,
and platform design / implementation.
Description
Meeting Type: Virtual and Onsite Options Available
Typical Start Time: 7-10 days after Scope Sign-off
Overview
One of the main reasons
we went with Denodo is
their support. The support
has been incredible, one
of the best experiences.
- Kurt Jackson
Sr. Manager, Software
Development at Autodesk

7. PROBLEM
BENEFITS
CASE STUDY
7
SOLUTION
UFCU Enterprise wide Member 360 analytics
• UFCU was able to deploy real-time dashboards giving a “Member 360 view” of its over 300,000 customers. Analyst can gain
real-time visibility into member activities across debit cards, checking accounts, and credit cards. They can glean transactional data,
demographic data, and trends over time, to better understand where members are in their journeys. They can also quickly move
between different view levels, such as an account-level view, a card-level view, a member-level view, or a household-level view.
• Added enhanced analytics to mortgage lending. real-estate analytics tool and an improved digital payment solution.
• Monitor data quality on an ongoing basis, to proactively identify issues
#1 Credit Union and
largest financial
institute in Austin,
Texas
With the Denodo Platform’s ability to connect
and retrieve data in real-time,, it shortened the
onboarding timeframe and made it easy to
access and join data with anything else within
our virtualization layer. The Denodo Platform
is a huge enabler on all fronts..
Greg Bowles
Senior IT manager
UFCU
• Data was segmented into product line silos in
areas like Consumer lending, Real Estate,
Wealth Management, Insurance, Core banking.
• Over time UFCU found it unwieldy and
time-consuming to gain insights across multiple
segments, and also unable to provide a holistic
view of its members across these multiple data
sources.
• API access for third parties including the
Federal Reserve and Cenus Bureau
• Self Service for Business Users with unified
data security and governance
• Seamless transition from on premise to cloud
data and analytics tools
• Agile data delivery methodology to deliver
high quality data, incorporating best practices
and design standards

8. Bridging Data Gaps with a Solid Data Foundation –
A Key Imperative for Today’s Financial Services
Firms
VP North Americas East Region
Denodo
Parker Thompson
Practice Manager, Data and
Analytics, Devfactor
Jason Medwid
IT Shared Technology Services
Manager, UFCU
Greg Bowles

9. Thank you!