Building your business profile on social media with Jessica Brown

1. Building your business
profile on social media,
in particular, on
Facebook, Instagram
and Twitter

3. Social Media: Why YOU
can not ignore it
• It is word of mouth on steroids
• It is current, relevant and
invasive
• 1 in 4 people in the world
use social networks
• 1.7 billion people use
Facebook per month
• It’s used by world leaders,
small businesses, Fortune 500
companies and even advocates for social

4. Benefits of Social Media
Marketing
• Increased brand awareness
• Improved brand loyalty
• Opportunities for conversions
(sales/bookings)
• Decreased marketing spend
• Better search rankings
• Improved customer relationships

5. Social Media

6. Social Media Channels for
YOU

7. Story Telling
 Why - This is the core belief of the business.
It's why the business exists.
 How - This is how the business fulfills that core belief.
 What - This is what the company does to fulfill that core
belief.
“Consumers don’t buy what
you do. They buy why you
do it.”

8. Story Telling
When buying
something,
you are not
actually purchasing a
product. You're
purchasing a set of
beliefs; you're buying a
way of thinking.

9. Example Update
At Sunrise Hotel we offer all of our guests
complimentary coffee and cake at 4pm everyday.
Fancy a coffee and some relaxation? Join us at
Sunrise Hotel for complimentary coffee and cake
served at 4pm on our sea side terrace.

10. Building a Strategy
How to create a social media strategy:
• Identify your target audience
• Select the right platforms
• Align your strategy with your business objectives
and sales targets
• Ask yourself what do I want people to know?
• Define what you can and cannot do
• Develop a tone and style

11. Building a Strategy
How to create a social media strategy:
• Identify key staff members to involve
• Educate staff members
• Create a content plan considering seasons,
events, plans etc
• Allocate time
• Find tools to assist you
• Monitor and adapt

12. Developing your Profile
 Create your strategy
 Set your goals
 Be human and true
to yourself
 Build relationships
 Commit
 Help or inform instead of just selling
 Stay relevant

13. Developing your Profile
 Ask do not tell
 Be visual and engaging
 Be brave and try new things
 Follow trends
 Monitor your progress and make
changes
 MOST NB – create and share AMAZING
content

14. Social Media: Content that
works!
Post a video or great image
Use links
Ask questions or use the poll feature
on Facebook
Use testimonials/reviews
Use and track hashtags
Share articles from inspiring
people/thought leaders/news websites
Use other social media channels

15. Social Media: Content that
works!
Competitions/promotions
Inspiring quotes
Top 10 Lists or Dos & Don’ts Lists
Tell them about your success/changes

16. Engagement Strategies
Use image psychology
Use reverse psychology
Use questions or TBC sentences
Respond, think, give and listen
Play around with timing
Stay creative and imaginative
Provide customer service

17. Conversion Tactics
Encourage reviews and share
Promote specific content at relevant
times
Provide travel inspiration
Use lots of pictures
Give your audience an
incentive
Use the ‘Book Now’ feature
on Facebook adverts

18. Conversion Tactics
Use hashtags and in particular
#isleofman
Always link back to your
website/booking platform
Promote local events and activities

19. Social Media: General
Best Practices
Here are 15 points to bare in mind when
engaging on social media platforms:
• Establish and manage your expectations
• Create a content strategy and calendar
• Develop your voice and tone
• Keep an eye on your competition
• Stay aware
• Read, watch and share
• Follow the 60/40 rule

20. Social Media: General
Best Practices
• Think different
• Commit, 100%!!!!!
• Monitor your success
• Use rich media (videos,
whitepapers, infographics)
• Keep the social in social media
• ALWAYS respond to both negative and positive
feedback
• Be proactive, verse reactive
• Be transparent

21. Extra Help!
Content and Updates:
https://www.visitisleofman.com/
Visit the Business Toolkit:
https://www.whereyoucan.com/toolkit
Get in touch:
jessica@jessicabrown.im