Utilising facebook advertising with Jessica Brown

1. Utilising Facebook
advertising to meet
your business and
marketing objectives

2. Why advertise on
Facebook?
It’s cost effective
Targeting your audience is easy and
your audience is receptive to the
advertising
Facebook allows you to
utilise various
content types
Great reports and ways
to calculate your ROI

3. Types of Adverts
General Types:
• Sidebar/right column ads are the cheapest
options, though they also have the lowest
average click-through rates.
• News Feed ads are the most expensive and
have the highest average click-through rates.
• Mobile News Feed ads are specifically
designed for display on mobile devices.

4. Types of Adverts

5. Set your goals
Source: http://www.j6design.com.au/setting-smart-goals/

6. Advertising Objectives
Choosing your objective:

7. Advertising Objectives
Top tip: For small
budgets, you’re
likely to get the most
value for money with
the awareness ad
types.

8. Advertising Reach
 Location
 Age
 Gender
 Languages
 Interests – Facebook looks at a person’s
interests, activity, the Pages they like, and
closely related topics
 Behaviours – Things like purchase behaviour
and intent, as well as device usage.

9. Advertising Reach
Your ad
reach
choices:

10. Custom Audiences

11. Advertising Placement
Set your placement:

12. Advertising Placement
 Increase brand awareness: Facebook and
Instagram
 Boost your posts: Facebook
and Instagram
 Get video views: Facebook
and Instagram
 Get installs of your app:
Facebook
and Instagram

13. Advertising Placement
 Increase engagement in your app: Facebook
 Promote a product catalogue: Facebook
 Increase conversions on your
website: Facebook
 Send people to your website: Facebook
For more info:
https://www.facebook.com/business/help/175
741192481247?helpref=related

14. Advertising Budget
Set your budget:

15. Advertising Budget
Daily: A daily budget is the
average that you’ll spend
every day.
Lifetime: A lifetime budget
is the maximum that you’ll
spend during the lifetime
of your advert set.

16. Advertising Creative
Select the right
look and feel:
• Text: 90 characters
• Link Title: 25
characters
• Image ratio: 1.91:1
• Image size: 1200
pixels x 627 pixels.

17. Facebook for Business:
Advertising
https://www.pinterest.com/pin/175499716707369804/

18. Advertising CTA
Call to action:

19. Reporting
Look at the results:

20. Reporting
Engagement
Reach

21. Best Practices
1. Always determine your objective you
get started
2. Ensure you set your targeting
correctly
3. Rotate or vary your
adverts

22. Best Practices
All adverts must be/have:
• Visual
• Relevant
• Engaging
• Have a call to action
• An enticing
value proposition

23. Best Practices
Good quality images are essential:

24. Extra Help!
Visit Facebooks help centre:
https://www.facebook.com/business/product
s/ads
Visit the Business Toolkit:
https://www.whereyoucan.com/toolkit
Get in touch:
jessica@jessicabrown.im