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Business model canvas for User Experience 2012 09-12 abridged

Notes de l'éditeur

  1. \n
  2. \n
  3. \n
  4. \n
  5. Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n
  6. Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n
  7. Who here knows the Business Model Canvas?\nWho has used it?\nOnce you did it, where did it go? Did you revise it? Is it on a wall or in a drawer?\n
  8. Externalizing personas, BMCs, etc serves a few purposes:\n\n1) Develops a shared team vision (no “user wants this” “no he doesn’t” arguments)\n... also communicates quickly and effectively with external parties (such as investors, advisors)\n2) Serves as a prompt and checklist for catching gaps in our thinking processes (check riskiest assumptions)\n3) Should help develop and exercise empathy for the user\n
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  10. I believe businesses must be about creating value for the user. User experience should focus on the customer and turn a frowny face into a happy face. We need to figure out what’s in the box!\n
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