For a while now, global commerce has fundamentally reached a new stage of its development. Gone are the days when large corporations alone used to drive most of the world's wealth. With globalization and increased technological advancements, nations now rely on creative thinkers that take action by designing innovative approaches to address current societal needs. In many ways, entrepreneurs are innovators who create new businesses, products and services that help spur economic growth while also providing employment opportunities, often where little exist. As technology today is powering the next stage of growth across business areas, going online has fast emerged as the medium of this movement. Any company's visibility vis-a-vis competition, customer service, and user experience play a major role in deciding whether the customer will choose to interact business with a brand. To help stand out from the crowd, entrepreneurs need to innovate based on their customers' needs, implement ways to establish strong brand discovery, and using online as a key medium to tailor seamless experiences is the secret sauce to attain success. Design4India is a pioneering design initiative led by NASSCOM. Initiated in 2016, Design4India integrates experience design into the IT industry in India. Design4India forges a connection between the design and tech community to help innovators build a strong foundation for success. The initiative focuses on building design capability and capacity into the IT workforce by catalysing the entire ecosystem of design practitioners, academia, industry and government from the ground up. To know more and join our community: https://design4india.in/

2. Independent Ventures
Drive Global Employment.
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.2

3. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Source: World Population Review - http://worldpopulationreview.com/
7.7 Billion People Worldwide.
3

4. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Source : 2019 World Employment & Social Outlook (ILO) - http://bit.ly/302ZA
Of The 3.3 Billion People
Working Worldwide,
Only 18 Million Are Waged or
Salaried Employees.
4

5. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Where Is Everyone
Else Working?
Independent Ventures Are The Lifeblood Of The World’s
Economy.
5

6. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
3.3 Billion
People Working
Worldwide
~500 Million
Independent
ventures
About 64%
Have An Online
Presence
6
Source : 2019 World Employment & Social Outlook (ILO) - http://bit.ly/302ZA; https://www.bluecorona.com/blog/29-small-business-digital-marketing-statistics

7. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Source: KANTAR IMRB 2018
7
Source: BCG Report 2017

8. million
people online
829
Smartphones
by 2022
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Source: Cisco VNI Report 2018
8
Connected devices
Ecosystem by 2022

9. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.9
small businesses
Source: Google-KPMG Report 2018

10. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.10

11. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.11
EntrepreneurshipInnovation
Mutually Exclusive?
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

12. What Is
Innovation?
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

13. Creativity Technology Idea Business
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

14. What is
Entrepreneurship?
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

15. Opportunity Innovation Growth Creativity
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

16. The Common Threads
OpportunityCreativity Business
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

17. Innovation Entrepreneurship/
Intrapreneurship
Co-Exist
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

18. 7 Years Ago
Now
40 Customer Care Agents
300+ Conversations Per Day
< 40% Brand Awareness
900+ Customer Care Agents
4000+ Conversations Per Day
> 85% Brand Awareness
Available in 4 regional languag
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

19. How Did We Get Here?
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

20. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Innovation
Discoverability
Online Presence
Customer
Centricity

21. Discovery
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

23. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.
Who Is Bijness Bhai?
• A multifaceted relatable character, ‘Bijness
Bhai’ who dons the role of fellow SMB
entrepreneur, Pro, Reseller, Customer
Support Specialist
• Almost like a messiah to the SMB owners,
guides and advises them about the benefits
and opportunity of going online with their
business and when you do go online, go
with GoDaddy
• Communicated in a relatable yet light-
hearted manner using real life situations.

24. Customer Centricity/Engagement
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

25. What Does An Entrepreneur Need To Get Online?
Yourwebsite.com
Our Product Innovation: Online Starter Bundle
A Domain Name One-Page Website Professional Email
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

26. Digital Skill Gap
What is the biggest challenge for your online business
journey?
Our Service Innovation: An online training and certification
program
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

27. Build your brand identity online
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

28. • Acts as your digital identity
• Provides credibility to your brand
in front of your consumers
• Guarantees 100% control of
your business
No. Of Entrepreneurs
Reaching Out To Us Is
Phenomenal
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

30. 7 Years Ago
Now
40 Customer Care Agents
300+ Conversations Per Day
< 40% Brand Awareness
900+ Customer Care Agents
4000+ Conversations Per Day
> 85% Brand Awareness
Available in 4 regional languag
Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

31. Copyright© 2018 GoDaddy Inc. | GoDaddy India | All Rights Reserved.

33. THANK YOU
@Nikhil_Arora17