The Golden Ratio or Golden Mean or Divine Proportion is said to be the key to aesthetic design. It involves plotting design sequence, be it logo design, website interface or brochure, on a set series of ratio equivalent to the value of Phi i.e. 1.618... In ancient times, Egyptians used the Golden Ratio to design architectural splendor into Egyptian pyramids. Still, golden ratio can be observed in modern photography, design, arts, architecture and human anatomy. We have put together this short but informative presentation for your consideration in which you shall find a number of logo design examples that fulfill the ultimate universal value of balance and perfection. Have a look and let us know of your feedback!

1. BRING HARMONY INTO DESIGN
THE GOLDENRATIO

2. WHAT IS GOLDEN RATIO?
In mathematics, two quantities are in the Golden
Ratio if their ratio is the same as the ratio of their
sum to the larger of the two quantities.
Where the Greek letter Phi (φ) represents the GOLDEN RATIO and its value is: 1.6180339887…
-- Wikipedia

3. WHAT IS GOLDENRATIO?
The Golden Ratio is the relationship between two
numbers on the Fibonacci series where plotting
the relationships on scale results in a spiral shape.

4. Golden Ratio Is
Everywhere …
The Golden Ratio – or Divine Proportion – is an ancient
belief. It is known to be around since Egyptian regime where
it was used to build the primeval pyramids. In recent times,
the golden ratio can be seen all around us in nature,
architecture, arts, photography and design, etc.

5. 88793388
1.6180339
88793388
1.6180339A R C H I T E C T U R E
H U M A N B O D Y B U I L D I N G S
P H O T O G R A P H Y
ART/PAINTING
S P A C E

6. Golden Ratio In
Design…
The golden ratio is said to be the secret of visual
splendor.

7. Golden Ratio In Design
a
b b
a+b = a = ⱷ = 1.61
a

8. Golden Ratio In Design
a
b
b’
a’
b’
a = a’ = ⱷ = 1.61
b

9. Golden Ratio In Design
b
a
b
a+b = a = ⱷ = 1.61
a

10. Golden Ratio In Design
bb’
a’
a
b’
a = a’ = ⱷ = 1.61
b

11. Golden Ratio In Design
b
a
b
a+b = a = ⱷ = 1.61
a

12. 88793388
1.6180339
88793388
1.6180339
ⱷ = BEAUTY

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