Brian's IBEC CEO Conference Slides

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Design Partners

Slides from Brian Stephen's presentation at IBEC CEO Leadership Conference in Dublin Castle.

Design

What he did right:
Had the vision to see the long term goal but
the patience to plan success as a series of
deliberate iterations.

What he did right:
Didn’t trust his gut
Used his charisma to get others to excel
Built a tight internal team
Built a tight external partner team

“MakerBot + Pinterest = Cricut, craft juggernaut”
-Wired Magazine
“3D printing may be the future but Cricut Explore
is now”
- Forbes

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Brian's IBEC CEO Conference Slides

1. Importance of design in extending Ireland’s global reach for SMEs Cricut – One CEO’s Story

9. What he did right: Bet on goodwill of consumer Used the product to rebuild the brand

10. What he did right: Invested in the creative nature of the business and in the emotion behind the brand

11. What he did right: Had the vision to see the long term goal but the patience to plan success as a series of deliberate iterations.

12. What he did right: Didn’t trust his gut Used his charisma to get others to excel Built a tight internal team Built a tight external partner team

13. “MakerBot + Pinterest = Cricut, craft juggernaut” -Wired Magazine “3D printing may be the future but Cricut Explore is now” - Forbes