The National Library’s Archive was limited largely to physical objects. Therefore the younger generation of readers used to digital media had little or no access its contents. Research among schoolchildren revealed they consume a lot of digital media for infotainment purposes. By digitalising recommended literature archives, it is possible to change actual reading habits and lead young readers towards a wider educational range of information.
2. Background
The National Library of Estonia is the biggest
public library and literary culture preservation
center in Estonia with over 3.5 million books.
3. What was the underlying problem?
In order to increase popularity of reading among schoolchildren,
and to bring back readers to The National Library, the old digital archive
(Digar) needed to be replaced with a new, user-friendly version.
7. How it was achieved
• On the research level, customer journey mapping was used,
in order to identify target audience needs
• During wireframe and design process, experts from target audience
and The National Library e-archive were heavily involved
8. RESULTS
• Change of actual reading habits by digitalizing
recommended literature
• Much broader range of educational literature
made accessible
9. Digar is designed to meet the habits of its users
– that means device independence
The suggested literature section leads the user
gradually towards the Recommonded reading
11. Achievements
• Over 60,000 registered users
• Apart form the target audience there was a significant
increase in other age groups as well
• New content uploaded every 15 minutes
