3. What is The Dream Center? 4
A Letter from the Director 6
FCBC Community Development Corporation 7
Meet the Team 8
Outreach 10
Programming at a Glance 12
Programming Highlights 14
Creative Arts 18
Leadership Development 20
Economic Empowerment 23
Testimonials 25
Partnerships 26
Dream Center Weekend 28
Volunteerism 30
Follows, Likes and Shares 32
DreamCenterHarlem.org 34
The Dream Center Video 35
Financials 36
Press Highlights 38
Looking Forward: 2015 Strategic Plan 39
THE DREAM CENTER 205 W. 119TH STREET NY, NY 10026
INFO@DREAMCENTERHARLEM.ORG | WWW.DREAMCENTERHARLEM.ORG
[P] 212.678.7030 | [F] 212.678.7033
THE DREAM CENTER IS AN INITIATIVE OF THE FCBC CDC, A REGISTERED 501(C)3 NON-PROFIT.
ALL RIGHTS RESERVED.
Cover Artwork Inspired by New York artist DISTER, January 2014
CONTENTS
5. WHAT IS
From awakening dormant dreamers to birthing valiant visionaries, The Dream Center (TDC)
is a multifaceted transformative hub that unearths unlimited possibilities, while simultaneously
shaping the winds of perception.
As a self-sustaining multi-generational extension of First Corinthian Baptist Church (FCBC),
The Dream Center is the tangible vision of Senior Pastor Michael A. Walrond, Jr. By way of
both unparalleled and unmatched programming focused on Creative Arts, Leadership Devel-
opment, and Economic Empowerment, The Dream Center inspires, informs and ignites the
imaginations of visionaries and dreamers across a myriad of genres.
In the heart of Harlem, The Dream Center is a fully functional facility, carefully and artfully
designed by the very people it serves. It is an ever-evolving building with dedicated areas for
visual artists to regularly influence and shift the space, creating a living, breathing atmosphere
for all creative development. Its unique composition is a vibrant voice in the Harlem community;
The Dream Center’s very purpose can be felt simply by walking through the door.
THE DREAM CENTER 2014 ANNUAL REPORT - 5 -
DREAM
CENTER?
THE
6. DIRECTORDESIREE ALLEN
After 2 years, we have redefined and
reimagined our goals, this space, and our
impact. We have become STRONGER.
- 6 - THE DREAM CENTER 2014 ANNUAL REPORT
A LETTER FROM THE
Our Support is Stronger. With the tireless efforts of Mietta McLaurin and our PHENOMENAL volunteer staff,
The Dream Center has been able to increase its visibility in our community and connect with more people in this
community.
Our Outreach is Stronger. Through a new volunteer initiative called The Dream Center Roadshow, TDC has
partnered with street fairs, schools, and community organizations to inform more people about who and what we
are. We have introduced ourselves to two different senior centers in Harlem and begun free yoga classes in their
facilities. Our biggest outreach event was Harlem Week, where we connected with thousands of Harlemites and
organizations. Harlem is starting to know who we are and it’s exciting.
Our Resources are Stronger. We have new partnerships such as The Bill Lynch Foundation; Emblem Health;
and Family Cook Productions. We officially have 501c3 status through our parent organization the FCBC Com-
munity Development Corporation and have already begun applying for grants. A samplig of our new partner
programs include KidzStop, that works with Autistic children; Fathers First; DREAM NYC; and The Classical
Theatre of Harlem. We have superlative merchandise, a new website, and a team of 200 hardworking volunteers.
Our Programming is Stronger. The Dream Center launched a total of 19 completely new programs this year in
Creative Arts, Leadership Development, and Economic Empowerment in addition to 16 returning programs from
2013. Some new programming includes a Shakespeare Intensive, various marketing and computer courses,
Teen Battle Chef where teens learned how to cook gourmet meals, and a full line of programming for Seniors.
Our Message is Stronger. Realizing the dream is the easy part. The effort, the grind, and the pressure of at-
taining it is next. This is where we discover what and who we really are. As The Dream Center finds its inner
strength, we are imparting that message to our fellow dreamers. Don’t give up. Don’t give in. This is tough. But
we are tougher.
We are by no means finished. We have so much more to do. So many lives to change. We are ambitious, but we
don’t care. We can do this. We ARE actively doing it. This is just the beginning. We are Braver. Smarter. We stand
taller. We’re growing. We’re only getting better. We are The Dream Center, and we are STRONGER.
We’re grateful for the opportunitFy to do vital, innovative, life-changing work. It is a gift and a privilege. It is a
dream come true.
Thank you,
Desiree Allen
Director of The Dream Center
7. THE DREAM CENTER 2014 ANNUAL REPORT - 7 -
Michael A. Walrond, Jr.
President
Senior Pastor of
First Corinthian Baptist Church
Susan Chapman
Vice President
Senior Vice President at
American Express
Charisse Ford
Treasurer
Vice President at
Estee Lauder Companies
William Lynch, Jr.
Emeritus (1941-2013)
LEARN ABOUT THE
The FCBC Community Development Fund (CDC) serves as a catalyst for transformation in
Harlem and the Greater New York City area, challenging and empowering individuals to real-
ize their infinite possibilities through:
• Education and Arts;
• Economic Empowerment;
• Health Awareness;
• and Civic Engagement.
The FCBC CDC has been a registered 501(c)3 Non-Profit organization since August 2012.
The Dream Center Harlem is its first initiative.
THE BOARD
Jamal Joseph
Executive Artistic Director of
New Heritage Theater
Charles Powell
Strategic Partnership Director
Chief Operating Officer at
Greater Harlem Housing Development
Vivian Quaye
Consultant Database Analyst at
ING Investment Management
8. MEET THE
- 8 - THE DREAM CENTER 2014 ANNUAL REPORT
9. THE DREAM CENTER 2014 ANNUAL REPORT - 9 -
Desiree Allen
Director
Syreena Howard
Dream
Coordinator
Cathleen Meredith
Communications
Assistant
Kim Arango
Intern
Kelvin Clarke
Sexton
THE DREAM CENTER SALUTES
MIETTA McLAURIN
The Dream Center Harlem was elated to welcome Miet-
ta McLaurin as our Volunteer Coordinator in 2014.
Passionate, organized, and driven, Mietta has
managed this volunteer position with grace, ease and
ceaseless hustle to provide this space with the
volunteer resources it needs. Thank you, Mietta for all
of your hard work!!
VOLUNTEER COORDINATOR
11. THE DREAM CENTER 2014 ANNUAL REPORT - 11 -
In 2014, The Dream Center
Harlem’s volunteers and staff
launched an initiative called The
Roadshow. Throughout the year,
we engaged the Harlem community
through street fairs, events,
neighborhood block parties, and
outdoor demonstrations of
programs.
The Dream Center team met
thousands of Harlemites and New
Yorkers simply by engaging
outside of our building. Our most
successful endeavor by far was
Harlem Week, where The Dream
Center passed out over 2,000 flyers
to raise awareness about the space
and its innovative FREE
programming.
DYNAMIC
COMMUNITY
OUTREACH
13. THE DREAM CENTER 2014 ANNUAL REPORT - 13 -
PRO
GRAM
MINGThe Dream Center houses internal multi-generation-
al programming that is designed for catalytic change
in our area. All of our programming is free, runs six
days a week and can be enrolled in via our website.
Free Yoga, Dance, Meditation, Theatre, Creative
Writing & Art classes are just a few of our innovative
programs. The positive response to free program-
ming has been tremendous.
Our community is engaged in our work and wants to
be a part of it. We are elated to see what next year
brings.
OTHER COOL
STATS:
INNOVATIVE. VITAL. FREE.
- IN 2014, MORE THAN 4,000
NEW YORKERS WALKED
INTO THE DREAM CENTER’S
DOORS.
- 67% OF PROGRAM
PARTICIPANTS WERE NEW TO
THE DREAM CENTER.
- TDC’S LARGEST DEMO-
GRAPHIC IS ADULTS
BETWEEN 19-59 YEARS OF
AGE, COMPRISING 66% OF
OUR PARTICIPANTS.
- OUR YOUNGEST DREAMER
WAS 4 YEARS OLD.
- OUR GOLDEN DREAMER
WAS 72 YEARS OLD.
- 26% OF PROGRAMMING
PARTICPANTS FIND OUT
ABOUT OUR SPACE THROUGH
SOCIAL MEDIA AND OUR
WEBSITE.
14. “I participated in the Artisans for Seniors
class this past semester. My experience was
wonderful. Although I am a craftsperson, I
have not painted until now because I didn’t
think I was capable….The class went beyond
learning technique. Renewal of spirit took
place. This is the beauty that I continue to
experience at The Dream Center.”
Betty Davis, 70,
Artisans Participant
Senior Artisans is an imaginative creative arts
class focused on participants ages 50 and up.
Participants learn acrylics, charcoal, metallic
pencils and more. With assistance and instruc-
tion from a professional facilitator, participants
developed their craft and their own pieces. The
class culminated in an Art Show where the artists
displayed and sold their work. Proceeds were
donated back to The Dream Center.
This class had strong attendance and positive
feedback. We are looking forward to its renewal
in the 2015 year.
AGE DEMOGRAPHIC 50-72
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
- 14 - THE DREAM CENTER 2014 ANNUAL REPORT
2014HIGHLIGHTS
SENIOR ARTISANS
16. - 16 - THE DREAM CENTER 2014 ANNUAL REPORT
At the beginning of 2014, The Dream Center hosted its
first Vision Board Party. Statistically, vision boards aid
with creative visualization and assist with moving goals
and deadlines forward. This exciting program saw some
of the strongest programming attendance all year,
causing The Dream Center staff and volunteers to move
a portion of the event into the lobby.
With phenomenal feedback and heavy demand, we
definitely intend to revisit this event next year.
AGE DEMOGRAPHIC 18-63
AVG. SESSION
ATTENDANCE
48
PROGRAM SUMMARY
“Music choice at this event was superb! Music
playing in background while we cut and paste, and
chatted amongst ourselves (such as “A Brand New Day”
from “The Wiz”) made us feel happy and determined to
write our vision for the year.
Veronica, 25,
Vision Board Part Participant
VISION BOARD PARTY
17. Teen Battle Chef empowers youth to challenge them-
selves to adopt a preference for cooking and eating
healthy food. Young people develop leadership, team-
work, and culinary skills as well as gain nutrition knowl-
edge and a new appreciation for diverse, healthy and
sustainably-produced food. In addition, they learn about
the food system and how they can play a role to help
their friends and family make healthier food choices to
prevent unhealthy weight gain and associated disease.
We were excited to join forces with Emblem Health and
Family Cook Productions for this innovative program.
Participants competed against other schools in the New
York area and won. The finale held at the Schomburg
and was covered on Channel 7 News. With partner
participation, we are hoping to bring this program back
again this year.
AGE DEMOGRAPHIC 13-17
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
TEEN BATTLE CHEF
THE DREAM CENTER 2014 ANNUAL REPORT - 17 -
18. CREATIVEARTS
- 18 - THE DREAM CENTER 2014 ANNUAL REPORT
AGE
DEMOGRAPHIC
19-43
AVG. SESSION
ATTENDANCE
7
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
5-68
AVG. SESSION
ATTENDANCE
23
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
12-18
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
18-46
AVG. SESSION
ATTENDANCE
15
PROGRAM SUMMARY
AFRO FUSION/ZUMBA
Afro Fusion and Zumba were classes encom-
passed in Dream Center Dance (DCD), a
multi-level, non-competitive dance class. Partic-
ipants immerse in the culture of dance, learning
rhythmic body workouts. Classes explore
international dance styles, while building strength,
flexibility and endurance.
BIG SCREEN DREAMING
Big Screen Dreaming is a quarterly free movie
night put on by The Dream Center. Simul-casting
three movies in three different rooms--one for
kids, one for teens, and one for adults--families
enjoy free popcorn and snacks.
D.R.I.V.E.
DRIVE (Dreams Realized Into Victorious Ex-
istence) is a free eight week intensive course
where participants (18 and older) get comprehen-
sive exposure to professional theatre production;
from acting and auditions to writing, directing,
stage craft, costuming, and attending Broadway
shows. The intensive ends with participants
producing their own original show from the
ground up.
HARLEM TEEN SHAKESPEARE
A partnership with the Classical Theatre of
Harlem, (CTH) Harlem Teen Shakespeare Inten-
sive (HTSI) is 2-week course where participants
dive into a fun, fierce, and fearless exploration
of Shakespeare. The intensive culminates with
participants creating their own 10-Minute “Green
Show” that premiered with CTH’s professional
stage with the cast of Romeo and Juliet at Marcus
Garvey Park.
19. THE DREAM CENTER 2014 ANNUAL REPORT - 19 -
AGE
DEMOGRAPHIC
19-40
AVG. SESSION
ATTENDANCE
3
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
8-12
AVG. SESSION
ATTENDANCE
4
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
18-69
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
4-12
AVG. SESSION
ATTENDANCE
5
PROGRAM SUMMARY
LYRICAL LOUNGE
Lyrical Lounge is an interactive way to explore
the art of storytelling. Participants learn the basic
elements of poetry, fiction, nonfiction and improvi-
sation. After receiving a theme, artists create their
work for an hour and present their work in front of
an audience during the next hour.
MAGIC OF MUSIC
This 3-Part Workshop teaches participants the basic
of DJ mixing skills with hands-on experience from a
professional DJ.The class also has a focus on music
history and economics. Participants receive a
certificate of completion at the end of the workshop.
MOVEMENT CONNECTION
Movement Connection allows students to explore
their creativity through dance while discovering
and making connections with the world around
them. Students ages 4 - 6 develop body aware-
ness, communication, gross and fine motor skills.
Students ages 10 - 12 are introduced to dance
vocabulary and composition through the elements
of dance.
SING MY SONG
Sing My Song is a 1-Day fast-paced intensive
workshop that provdes the basics of songwriting
from conception to performance. Participants re-
view famous songwriters and additionally receive
tips for song structure. A very popular class, we
intend to expand the length of it in 2015.
20. LEADERSHIPDEVELOPMENT
AGE
DEMOGRAPHIC
19-32
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
26-57
AVG. SESSION
ATTENDANCE
7
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
10-14
AVG. SESSION
ATTENDANCE
7
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
55-72
AVG. SESSION
ATTENDANCE
5
PROGRAM SUMMARY
The Apprentice Project is a unique multi-gener-
ational 4-session workshop for dreamers with a
passion for fashion. Led by industry professionals
and visionaries in their field, this hands-on training
was well-recieved by all participants. In 2015, we
will implement this class in various industries.
Artistic Identity is a unique program where art,
spirituality, and social justice meet. Participants
creatively expressed themselves after discussions
and talk backs. Participants were encouraged to
engage however they’d like.
Bridge is celebrated nationwide for its fun,
competitivenes, and multitude of health benefits.
Bridge is known to significantly decrease the risk
of Alzheimer’s as well as increase immune cells
in the body. Above all, Bridge is a fun game and
easy to learn. Our team of Bridge enthusiasts
were eager to learn and continue the program
through 2015.
A popular program amongst our neighborhood
dreamers, Free Flow is an open after school
program where participants can work on
homework, read, do art projects, or research on
laptops. Snacks are provided. Expansion of this
program to include scheduled activities/classes is
planned for 2015.
APPRENTICE PROJECT ARTISTIC IDENTITY
- 20 - THE DREAM CENTER 2014 ANNUAL REPORT
BRIDGE FREE FLOW
21. THE DREAM CENTER 2014 ANNUAL REPORT - 21 -
AGE
DEMOGRAPHIC
13-15
AVG. SESSION
ATTENDANCE
5
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
55-72
AVG. SESSION
ATTENDANCE
9.4
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
18-42
AVG. SESSION
ATTENDANCE
5
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
18-52
AVG. SESSION
ATTENDANCE
10
PROGRAM SUMMARY
GIRLS WHO CODE
Girls Who Code is a national nonprofit working to
close the gender gap in the technology sector. Its
programs work to educate, inspire, and equip high
school girls with the skills and resources to pursue
opportunities in computing fields.
GOLDEN YOGA
This unique class for ages 55 and up is tailored for
senior dreamers. Studies show yoga has multiple
benefits for seniors including stress and pain relief,
reduction of menopause symptoms and improving
balance. The Dream Center partnered with two local
senior homes and provided Golden Yoga sessions on
and off site.
HAPPY YOGA
Along with our Meditation series, Happy Yoga’s
focus is consciousness. Designed as a mental
strengthener and a practice of peace, flexibility,
strength and balance, the primary objective is to
match wellness and focus with other areas of life,
developing stronger, happier leaders.
MEDITATION PROGRAMS
The Dream Center offers two different meditation
programs to cultivate habits of wellness, focus, and
self-care. Breathwork Meditation which focused on
concious-connected breathing as a means of quieting
the mind, lowering blood pressure, and increased
positivity and wellness. Our quiet meditation program
is self-led and offered before our Yoga classes.
22. - 22 - THE DREAM CENTER 2014 ANNUAL REPORT
AGE
DEMOGRAPHIC
60-65
AVG. SESSION
ATTENDANCE
2
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
6-12
AVG. SESSION
ATTENDANCE
7
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
31-42
AVG. SESSION
ATTENDANCE
6
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
13-18
AVG. SESSION
ATTENDANCE
5
PROGRAM SUMMARY
SENIOR CONNECT
Senior Connect is a program designed to make
social media simple for dreamers in the 55+ age
range. Better access to social media may assist
seniors in finding jobs, connecting with friends and
family, and more.
THIS IS MY VOICE
This is My Voice is an interactive class that explores
voice, speech, expression, and confidence. 2014 was
the first time we’ve run this class for children and it
was wildly successful, especially as an after summer
school program. The session culminated with
participants doing a public speaking presentation for
an audience.
VISION ACADEMY
Vision Academy is an innovative program for
high school students (grades 9-11) exploring
real-world challenges and possibilities. Complet-
ed over three trimesters, it provides experiential
learning opportunities through a pedagogical
approach focused on Leadership Development,
Economic Empowerment, and Creative Arts.
YOU CAN EXCEL
You Can Excel is an enhancement program for adults
specifically with Microsoft Excel. Participants learn
essential formulas, charts and formatting, keyboard
shortcuts, information management and more.
23. ECONOMICEMPOWERMENT
THE DREAM CENTER 2014 ANNUAL REPORT - 23 -
AGE
DEMOGRAPHIC
19-48
AVG. SESSION
ATTENDANCE
13
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
50-72
AVG. SESSION
ATTENDANCE
4
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
18-58
AVG. SESSION
ATTENDANCE
14
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
22-32
AVG. SESSION
ATTENDANCE
3
PROGRAM SUMMARY
The Dream Center’s Education Debt Seminar was
held twice in 2014. College bound students and
parents learned about college economics,
student loans, amd tips for financing college
smarter and more effectively.
The Life Planning Seminar was created for our
senior dreamers. This informative workshop was
led by professionals who offered introductions to
estate planning, living wills, power of attorney and
more.
The LinkedIn Workshop was an informative
seminar on the benefits and advantages of a
functional and professional LinkedIn page, plus
tips and tricks to get hired and effective resume
building.
This 3-Part Seminar taught the basics of online
marketing, primarily through social media. From
using social media to optimize your product, to
video marketing, and building your own website.
This is always a very popular class and we are
looking for opportunities to expand it.
EDUCATION DEBT LIFE PLANNING
LINKEDIN WORKSHOP MARKET YOURSELF
24. - 24 - THE DREAM CENTER 2014 ANNUAL REPORT
AGE
DEMOGRAPHIC
0
AVG. SESSION
ATTENDANCE
0
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
0
AVG. SESSION
ATTENDANCE
0
PROGRAM SUMMARY
AGE
DEMOGRAPHIC
23-34
AVG. SESSION
ATTENDANCE
4
PROGRAM SUMMARY
Tax Talk was an informative workshop about
effective techniques in maximizing your refund.
Though an informative class led by professionals,
this class had a zero attendance rate both times it
ran. We are exploring different ways of
getting this vital information to our community.
This workshop gave resources and skills for
repairing and establishing good credit. Though this
class also had a zero attendance rating, we are
confident that with more lead time, this can be a
successful program for Economic Empowerment.
Website in a Week is a hands-on website building
session. Participants have a complete functional
website by the end of the session. This was a very
popular class that we are excited to see return
and grow.
TAX TALK UNDERSTANDING CREDIT
WEBSITE IN A WEEK
Economic Empowerment saw a solid 2014. Due to the popu-
larity of our prior workshops, we brought back all of the same
presenters this year to offer similar programming for those
who may have missed them. What is most promising, however,
is now that we’ve built these relationships with the presenters,
they are coming to us with ideas for new and additional pro-
gramming! The workshop I’m most looking forward to seeing
in 2015 is a hands-on clinic-style opportunity for prospective
college students to complete the FAFSA under the guidance of
our expert. Opportunities like this are exactly what The Dream
Center is about!!
Marissa Coleman,
Economic Empowerment
Program Coordinator
25. THE DREAM CENTER 2014 ANNUAL REPORT - 25 -
TESTIMONIALS
The “Website In a Week” course
is truly a can’t miss course!
As someone with no tech savvy,
I was able to learn how to create
a professional looking website
literally within a week. Carmen is
a great teacher who demonstrat-
ed the use of several tools and
tips that have made the world of
websites easy to understand and
accessible for novices like myself.
Whether you are looking to create
an e-commerce shop, a general
business or personal website,
Carmen can teach you everything
you need to know to get started.
My only regret is that I didn’t take
this class sooner!
-Lesley C.
Although I do not live in Harlem,
part of my heart will always be
there because of the dynamic
and loving work done at The
Dream Center.
How fortunate the Harlem com-
munity is to have such a resource-
ful and creative place with so
many varied activities for children
and adults---a place where they
can learn new things and follow
their dreams. My hopes would
be that this creative retreat will
continue to grow and develop
through the years to come for all
future generations. It certainly
enhanced my life as I continue
to see my dreams and creative
projects become realities.
-Cullen J.
The Dream Center allowed the
space for me to share my
passion of helping people
develop professionally.
The staff was very supportive and
ensured I had all the necessary
tools to execute the program. I
would definitely teach another
class soon!
-Shana B.
The DRIVE program provided
a space for me to experience
what it is to put my dreams into
action.
I received insights from each
facilitator and felt that they shared
valuable information both on their
topic and on life as an artist. It
was important to me that all the
facilitators were working artists in
their respective fields. This was
inspiring.
-Tahnia B.
I Love The Dream Center
so much!
After school, I love coming to
Free Flow. The staff is really
nice. Especially Miss
Cathleen. After school I
really don’t have
anywhere to go. I’m glad The
Dream Center is always there
for me and my friends.
-Aidan R.
“Finding this place was like finding my tribe.” -- Cathy Bristow
Harlem Teen Shakespeare
Festival made me more fearless.
I’m not a big public speaker. I
couldn’t believe I was acting on
stage with professional actors.
Our facilitators were great. They
were encouraging. They kept us
brave. I can’t wait to do it again.
I’m a more confident person after
the experience.
-Zoey M.
My favorite part of the SING MY
SONG workshop was the feeling
of community. NO JUDGEMENT
ZONE!
The environment was very inspira-
tional. It enhanced my perception
of myself as a visionary. I have
a unique voice in this world. It is
okay not to fit in. I embrace my
differences.
-Marcus M.
I am very grateful to The Dream
Center!
The Senior Connect class motivat-
ed me to be more in touch with my
computer, cellphone, and
Facebook. I also learned how to
use my photographs in different
places. It made it possible for me
to use my camera. It inspired me
as a dreamer because it opened
me up to new opportunities to
connect with loved ones.
-Linda E.
Market Yourself Program
helped me face my fear.
My favorite part about this pro-
gram was learning about the
Marketing Campaign, Video
Marketing and also the Website
Presence. We took the topics a
step further and actually made
campaigns that were fit for our
business. Many seminars will just
talk about the topics but never
allow you to actually do it. This
helped with not only facing my
fears but also many of the other
participants. This program has
reassured me that getting started
is much easier than I think.
Thank You Dream Center.
-Tiffany V.
26. POWERFUL- 26 - THE DREAM CENTER 2014 ANNUAL REPORT
DREAM NYC
KIDZ STOP
The Dream Center partners with extraordinary
programs who share the space and vision for
catalytic change in our community. These power-
ful allies provide insight, connections, awareness
and traffic to both The Dream Center’s space and
website. We hope to continue building synergetic
partnerships.
FATHERS FIRST
TRUE VOICES
27. THE DREAM CENTER 2014 ANNUAL REPORT - 27 -
PARTNERSHIPS
PARTNER SESSIONS DESCRIPTION ATTENDANCE
DREAM
NYC
3 SESSIONS
A mentorship program for teen girls with a passion
for fashion, beauty, and entertainment.
9
FATHERS
FIRST
30 SESSIONS
A comprehensive fatherhood advocacy and
counseling program.
37
KIDZ STOP 10 SESSIONS
A full service alternative arts program for children on
the Autism Spectrum.
10
TRU
VOICES
4 SESSIONS
A nation-wide insipirational poetry/performing arts
group.
1
2014 PARTNER PROGRAMMING SUMMARY
“The Dream Center has been an absolutely dream come true
to our DREAMNYC Program. This amazing facility has not only
provided an inspiring environment to bring together the leaders of
tomorrow with the leaders of today, but it has also offered a space
of endless opportunity and creativity for our 25 plus DREAMGirls.
As leaders in the Fashion and Entertainment fields, JaSaun and I
feel led to give our resources, time, and talents back to the
community. We would not have been able to do this without the
extreme generosity of Pastor Mike Walrond, Director Desiree
Allen, and the illustrious staff at The Dream Center. We are
constantly motivated to pull one as we climb because of the
passionate service and leadership that The Dream
Center provides. Our DREAMGirls ages 13-19 leave the monthly
DREAMNYC Workshops feeling invigorated, driven to lead, and
moved to soar and achieve their aspirations.”
Daisy Lewellyn,
Co-Founder
DREAMNYC
COMMUNITY PARTNERSHIPS
The Dream Center’s community partnerships are organizations
that connect with The Dream Center for special events, projects,
and programs. We recognize and thank these organizations and
businesses for their continued support.
- The Bill Lynch Foundation
- City Bar Justice Center’s Elder Law Project
- Classical Theatre of Harlem
- Emblem Health
- EM Moore Senior Housing
- Family Cook Productions
- Jeffrey Hanson Education Services
- Metro Manhattan Chapter of The Links, Inc.
- Theatre Development Fund
- West Harlem Group Assistance, Inc.
- Wyatt T. Moore Senior Housing
29. THE DREAM CENTER 2014 ANNUAL REPORT - 29 -
The Dream Center Weekend was a
weekend filled with color, fun, and
a bit of funk. The 2014 theme was
STRONGER. Our 90s Fundraising
Party was a blast to all attendees.
The Dream Center Block Party was
met with a bit of rain, but
attendees were still met with free
food, games, entertainment, and
program demonstrations.
Dream Center Sunday held at
FCBC raised awareness about the
space, its activities and volunteer
opportunities.
It was a successful 2nd
Anniversary. We are excited to see
what 2015’s Anniversary will bring.
DREAM
CENTER
WEEKENDOCTOBER 3 - 5 2014
30. - 30 - THE DREAM CENTER 2014 ANNUAL REPORT
GAME-CHANGING
VOLUNTEERS
31. The Dream Center
maintains a volunteer base of
204
passionate individuals. According to the chart below,
our average growth rate for
volunteers is
5
additional volunteers every month.
33. THE DREAM CENTER 2014 ANNUAL REPORT - 33 -
The Dream Center’s mailing list has enjoyed steady growth. We also have a less than
1% unsubscribed and a 31% “open” rate, meaning the rate of people who actually
open the email. The industry average is 23.5%.
The above statistics are provided by Mailchimp.com, The Dream Center’s email blast
server.
2014 MAILING LIST SUMMARY
34. DREAMCENTERHARLEM.ORG
The Dream Center’s completely interactive website has had
over 38,026 hits since its inception. As the world moves into
a more virtual age, The Dream Center wants to be a part of
that. All of our applications, class and event sign ups are
handled through our website. Our unique hits are far above
the industry standard for non-profits. We did a full website
re-design in October that is performing very well and
improved our mobile accessibility. Some of our content
includes: self-help options, class and volunteer sign-ups,
photos, a portal to propose programming, and a mobile site.
Dreamcenterharlem.org’s content is constantly changing. We
expect only more growth.
- 34 - THE DREAM CENTER 2014 ANNUAL REPORT
35. THE DREAM CENTER 2014 ANNUAL REPORT - 35 -
THE MAKING OF THE
DREAM CENTER VIDEO
In the summer of 2014, The Dream Center produced its first
professional promotional video. Working with Kurt Williamson and
Warren Oliver of HollandWest Productions, it was important to staff
and volunteers that the spirit, beauty, and eclectic nature of The
Dream Center was conveyed. A thriving multi-generational
facility, we conducted interviews with facilitators, class participants,
staff, and volunteers. The video also gives insights into The Dream
Center’s dynamic programming. This unique space was superlatively
displayed on screen.
The finished product is a beautiful video that allows the world to learn
more about this space. You can view The Dream Center’s video on
Dreamcenterharlem.org or on YouTube.
Special thanks to Kurt Williamson and Warren
Oliver of HollandWest Productions for their
remarkably beautiful work!
36. - 36 - THE DREAM CENTER 2014 ANNUAL REPORT
2014 FINANCIALS
FCBC Grant (47%) $94,976.31
General Donations
(36%)
$72,855.77
Restricted Grants
(15%)
$30,470.00
Rental Income (2%) $3,690.00
INCOME SUMMARY
TOTAL INCOME:
$202,819.08
Capital Spending
and Reserves (35%)
$70,814.92
Personnel Expenses
(20%)
$40,502.47
Programming
Expenses (19%)
$39,192.15
Administrative
Expenses (15%)
$31,578.83
Utilities (5%) $11,138.32
Property and Liability
(4%)
$8,246.50
Building
Maintenance
Expenses (1%)
$1,787.72
Technology
Expenses (<1%)
$1,000
INCOME SUMMARY
TOTAL EXPENSES:
$204,260.91
37. THE DREAM CENTER 2013 ANNUAL REPORT - 37 -
THANK YOU!
VISIONARIESThose who support the work of The Dream Center with gifts of $10,000 or more.
Charisse Ford
The Bill Lynch Foundation
The Metro Manhattan Chapter of The Links
First Corinthian Baptist Church
CATALYSTSThose who support the work of The Dream Center with gifts of $1,000 or more.
Family Cook Productions
Betty Davis
DREAMERSThose who support the work of The Dream Center with gifts of $500 or more.
Kinita Copeland
Mr. and Mrs. Johnson
Cory Mims
Classical Theatre of Harlem
To all of our donors: The Dream Center team is eternally
grateful for every cent given to this life-changing space. We could not work,
create, dream, and give back to this community without your ceaseless
faith in us.
Thank you.
DREAM CHASER INITIATIVE
A special thank you to those who contributed $100.00 or more to our Crowd Funding Campaign.
Marissa Coleman | Sherlly Pierre | Laurence Pinckney | Mike Ratzlaff | Zytiin Thorton
38. - 38 - THE DREAM CENTER 2014 ANNUAL REPORT
2014 PRESS HIGHLIGHTS
39. 2015 strategic plan
Groups of Classes/Areas of Engagement
Focus on Economic Empowerment Classes for all ages.
Focus on Leadership Development Classes for all ages.
What do we want to accomplish?
- At least a 75% attendance rate for The Dream Center programs.
- Incorporation of 1-2 solid, sustainable programs for our target areas of engagement.
- Incorporation of Economic and Leadership components in specific Creative Arts programs.
- Obtain $75,000 in overall funding.
- Three focused partnerships with PS 76, Wadleigh High School and Adult School on 119th Street.
- Creation of a fundraising donor database.
- Identify a volunteer coordinator and committee of five volunteers to support day to day needs.
How will we know when we get there?
Through deadlines, and benchmarks
- Set an expectancy attendance goal per program and check attendance
sheets.
- Through potential grants, merchandise sales, board contributions and fundraising. Check
our financial status quarterly.
- Propose opportunities to benefit each party. Building relationship
with specific organizations and schools.
- Volunteer team in place by April 6, 2015.
How do we measure our progress?
- Evaluations
- In-house Traffic
- Public notice
- Social Media Traffic
- Attendance and Sign in Sheets
- Program Development
What do we do if we do not reach these goals?
- Review our strategies.
- Restructure our marketing plan.
- Determine our lack of resources.
- Re-evaluate how we use volunteers in the space.
- Re-evaluating giving development plan.
THE DREAM CENTER 2014 ANNUAL REPORT - 39 -
LOOKING FORWARD
