1. profile 2015
www.desmania.com
about
us
awards
Clients
research & methodology
product design
packaging design
branding
retail
autostudio
protostudio
design competitions
design programs
since 1993

2. “ design to deliver delight. ”WE

3. “ process starts by
understanding the problem and
helping to set the strategy. ”
OUR

4. “ provide path breaking and
customized solutions in design and
innovation”
WE

5. DESIGN &
INNOVATION
BRAND
INTERFACE
DESIGN
ENGINEERING
& CAD
DESIGN
RESEARCH &
STRATEGY
AUTOSTUDIO
PROTOSTUDIO
desmania is a pvt. ltd.
company, with over 21 years
of eventful existence. It has
evolved into a
multidisciplinary design
house with an expertise in
product, packaging, retail and
automotive design.
desmania has full service
offices in delhi & mumbai,
along with an in-house proto
factory in imt manesar,
gurgaon.

6. product design is ingrained in desmania’s dna. it has over 500
products launched in the market since its inception. our
partnership with the clients like whirlpool, eureka forbes,
orient electric, livpure have produced winning products.
experience across the industry segments has helped us in
gaining a spectacular exposure to the best practices.

7. CASE STUDIES

9. Desmania partnered with Voltas to
reposition the brand standing as a new age
high-tech brand which challenges the status
quo with beautifully designed products
and thoughtful features

10. Smart Investment
80/20 Principle
Three distinguished products were derived out by
changing just one component which contributes to
90% of product aesthetics !
In India where design preferences changes from
place to place, culture to culture this design
provides huge possibility for serving to niche
markets with minimum investment
360° suction
This unique floating front panel design provides
suction from all four sides. Due to better and
effective suction the cooling efficiency of the
product has increased substantially giving the
product 5 star rating
Excellent Performance

11. Think Smart
Controls on finger tips
Its Smart Inverter Technology saves up to
63% power, its Smart Remote turns your
mobile into your AC remote, while its Smart
Sense Technology senses the outside
temperature and recommends the best
mode to run your AC.
Invisible controls
The floating panel is integrated with
smart LED controls that reflect
through the plastic when switched
on
Smart Controls

12. ROI
TV Commercials
Voltas sold 75000 units within first 6 months of
product launch

13. CASE STUDY: Livpure Touch

14. Livpure Touch

15. Desmania engaged with Livpure to
establish the brand with new
products in water filtration.
Desmania believes that “Design that
is distinct and meets user
requirement has high retention
value and it becomes the image
driver for the brand.” Livpure TOUCH
was based on this design strategy
Target: The RO was targeted at the
premium market in India.

16. We started with a
brainstorming to create a
product that does not look like
a water purifier. The idea was
to create a blend of an
appliance and a gadget, while
retaining the DNA of water
through colors. So we replaced
the tap with an electronic
actuated nozzle and placed the
tank behind. Just this jugglery
transformed the look into a
disruptive one.
Brand thought

17. Ideation and concept
generation
The strategy was to create a
big impact with conscious
disruption in look and feel,
while incorporating the
trends. Thereafter the
approach was to do rapid
product development and
populate the range with
atleast 5-6 products, before
the competition wakes up to
the challenge created by the
first product.

18. Product Engineering

19. ROI
Livpure became an instant hit as a brand, with demand soaring over the
supply. This helped the brand to make inroads into the formidable walls of
the already well established brands in the domain. The brand hit a critical
mass of 5000 nos. within the first 3 months of its launch!

20. CASE STUDY: Kaye Validator

21. Kaye Validator

22. Old Product

23. BUSINESS GOALS:
Innovatively designed Kaye
Validator was made to look
premium, sleek and stylish.
Portability and ergonomics
are two key mandatory
requirements in the new
design. The new design
although should retain the
brand identity but it must be
completely different from
the current design.
Target User: Lab technicians

24. Concepts Presented

25. Selected Direction

26. New Industrial Design
Design Engineering
Final Product
Design
Fidelity

27. Engineering Details Designed and engineered
Completely new Docking System
New compact Hinges
Engineered to match ID
Load bearing metal structures
To support Internal Components
Engineered to match ID

28. Internal structural details
Engineered for minimum shrinkages
Undercuts in ID are
Handled in Engineering
Engineering Details

29. Read about the product in below link
http://www.amphenol-sensors.com/en/products/validation-and-
environmental-monitoring/validation-instruments/3233-advanced-
validation-system-kaye-validator-avs
Global Launch!

30. OTHER SERVICES

31. packaging design

32. Branding

33. Retail

34. desmania’s autostudio is one of
its kind. it has styling and
modelling (prototyping) facilities
integrated into a state of the art
studio. its clay modelling facility
is unique and has a 4mx8m plate
with CMM arms. expertise
includes CNC milling, fabrication
& painting. our partners from
Europe support us in design
conceptualisation, classA and
clay modelling.
autostudio

36. prototyping facilities at
desmania include RPT, 3D
Printing, RPT, CNC milling,
etc. appearance models
(mock-ups) can be made
for any product, in any
size. mock-ups made at
desmania protostudio are
also used for the design
validation in FGDs.
protostudio

38. THANK YOU
Brand names, logos and the designs are the copyright of
the respective organisations
Design Process is a copyright of Desmania