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[DevDay2019] Designing design teams - Christopher Nguyen, UX Manager at Wizeline

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We'll discover what it takes to build an effective Design Team. We'll dive into some of the examples and experiments that you can try with your own design teams.

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[DevDay2019] Designing design teams - Christopher Nguyen, UX Manager at Wizeline

  1. 1. Design Teams DESIGNING March 24, 2018
  2. 2. 2
  3. 3. ● Designing Teams ● 3 Pillars ● Strategies ● Examples 3
  4. 4. What, Why, How, teams function 4
  5. 5. 3 PILLARS OF EFFECTIVE DESIGN TEAMS 1. Foundation 5 2. Output 3. Management
  6. 6. # 1 Foundation 6
  7. 7. #1 FOUNDATION Drives Behaviour The Reason For Being More Committed Teams 7
  8. 8. Share sense of purpose 8
  9. 9. SHARE SENSE OF PURPOSE Engagement More $$$ 15% more productivity 30% great customer satisfaction 18% higher revenue per employee 9
  10. 10. Mission, Values Standups 10 [EXAMPLES]
  11. 11. 11
  12. 12. OKRs, Regular Syncs Just Hangout 12 [EXAMPLES]
  13. 13. 13
  14. 14. Focused, empowered leadership 14
  15. 15. FOCUSED, EMPOWERED LEADERSHIP Autonomy Executive Access 15
  16. 16. Initiatives Near The Table 16 [EXAMPLES]
  17. 17. # 2 Output 17
  18. 18. #2 OUTPUT Making Stuff! Produce sufficient, robust and relevant work Skills 18
  19. 19. Deliver at all levels of scale 19
  20. 20. 20
  21. 21. DELIVER AT ALL LEVELS OF SCALE Value at every level Solve big problems 21
  22. 22. GV Design Sprint Designing the Ultimate Onboarding Experience - Read on Medium 22 [EXAMPLES]
  23. 23. # 3 Management 23
  24. 24. #3 MANAGEMENT Long-term health Lack of training Output & Retention 24
  25. 25. Treat team members as people, not resources 25
  26. 26. TREAT TEAM MEMBERS AS PEOPLE, NOT RESOURCES Respected as individuals Give recognition 26
  27. 27. Humans 27 [EXAMPLES] Kudos Experiment
  28. 28. Foster a collaborative environment 28
  29. 29. FOSTER A COLLABORATIVE ENVIRONMENT Shared knowledge and expertise 29 Diverse backgrounds Supportive environment
  30. 30. Raffle Interests 30 [EXAMPLES]
  31. 31. Recap 31
  32. 32. 12 Qualities of Effective Design Teams Shared Sense of Purpose Focused, Empowered, Leadership Authentic User Empathy Understand, Articulate, and Create Value Deliver at All Levels of Scale Establish and Uphold Standards of Quality Value Delivery Over Perfection Teams Are Made of People, Not Resources Diversity of Perspective and Background Foster a Collaborative Environment Manage Operations Effectively 1. Foundation 2. Output 3. Management 32
  33. 33. BY PETER MERHOLZ & KRISTIN SKINNER Org Design for Design Orgs 33 Building and Managing In-House Teams
  34. 34. 34
  35. 35. rework.withgoogle.com 35
  36. 36. 36
  37. 37. How can we help our peers reach their potential? Are we setting the right behaviours, or examples for others? If tomorrow you were a manager, what would you do? 37
  38. 38. March 24, 2018

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