Kamal D'Nigel & Robin Koning led DW staff through two days of hands-on social media training in January 2015. The training began with an overview of DW's website and social media users with data provided by Google Analytics. During the second part of training, DW staff were able to create Twitter profiles using tablets and smartphones and then learned how to use the social media platform as part of their ongoing work as well as for future social media based projects.

1. Social Media Training
Development Workshop Staff
presented by
Kamal D'Nigel, Robin Koning
Luanda, Angola January 7 & 14, 2015

2. www.digitaltalks.info/best-social-networking-
websites-to-drive-traffic-for-your-business

3. The Global Top
Social Media
Platforms of
2014
www.infographicspedia.com/top-social-
networking-sites-2014-active-users-infographic

4. Our Users: Web & Social
Google Analytics was implemented to track
DW's website traffic starting in
September 2012

5. Who are our users?

6. Gender of users: 54% Male vs 46% Female

7. Age of users: majority are 24-34 years old

8. Global overview: location of users

9. Location of Users: Top 10 Countries

10. Location of Users: Top 10 Countries

11. New Visitors (57%) to website vs Returning Visitors (42%)
Goal is to increase returning visitors = an engaged user base

12. Behaviour: Devices

13. Behaviour: Mobile and Tablet Device Info

14. Where on the internet is traffic is coming from (“user acquisition”):

16. And good news: website traffic is growing

17. Website Traffic from September 2012 to November 2014

18. Top Ten Website Traffic Sources: October 2012 to May 2013 (8 months)

19. Social Traffic: October 2012 to May 2013 (8 months)

20. Top Ten Website Traffic Sources: As of November 2014

21. Social Traffic: As of November 2014

22. Social User Flow (where users go on DW website)

23. Top 10 Pages on DW Website

24. Social drives traffic

25. Organizations use social media
traffic to:
*Raise public awareness of causes
*Raise funds for causes
*Reach new audiences and supporters
*Build a community of passionate champions
*Get people to take real-world action
*Advance the organization's mission

26. www.digitaltalks.info/best-social-networking-
websites-to-drive-traffic-for-your-business

27. SOCIAL MEDIA TRAINING PART 2

28. Focus on Twitter

29. Basic Social Media Guidelines
When sharing content created by DW, attribute it to
@DWAngola (same with other organizations, eg @Unicef)
Be a professional: accurate and factual
If you are unsure if content is appropriate, consult with
colleagues. We are here to learn from one another!
If you make a mistake, admit itand correct it as soon as
possible (“Here is the correct URL...”)

30. Remember: Twitter is very public!
Twitter is a vey public space. You only have 2 options—to be
completely public or completely private. But very few people
choose to be completely private.
In contrast, Facebook has lots of options that allow you to only
share info with your 'friends'

31. Social Media Tips
DW has great stories. Share them!

Deliver posts that educate, entertain, inspire, inform

Deliver posts that lets users understand what DW does

Use good quality images on social media to increase
engagement

Deliver content consistently

Add a photo to your user profile

Use a hashtag (#) that is easy to spell and remember

Use simple language in your posts

Check your spelling

Check that your links work

32. DW Staff who are now tweeting
Let's look at tweets by:
@Leonardolumbong
@AdaoAdriano1
@Tkussita
@Dominixi2011

33. Twitter Terminology

Username (@DWAngola)

Tweet

Retweet (RT)

Favourite

Follow / Followers

Reply

Hashtag - #ebola, #WorldToiletDay,

Direct Message (DM)

Block

URL Shorteners (www.bitly.com)

34. DW Hashtags
#DWAngola #Angola #Luanda
#água #watsan #housing #Cacuaco
#casa #CazengaForum #saúde
#pobreza #transporte #educação
#water #Viana #chuva

35. Tweeting DW news
-What hashtags? Usernames to include?
Example ANGOP article on a Huambo
project:
http://www.portalangop.co.ao/angola/pt_pt/noticias/re
construcao-nacional/2015/0/3/Huambo-Projecto-
habitacional-concluido-Abril,cc0b7d53-ca0e-42f1-
88a6-6026a8f726cd.html

36. 'Cause Days' on Twitter
-Select which days are important and relate to DW
-Prepare your content (photos, stats, links) in advance
http://www.nptechforgood.com/2014/12/16/annual-calendar-of-
social-good-and-cause-campaigns

37. EXAMPLE OF USING HASHTAGS ON TWITTER #WorldToiletDay

38. Cause Days

39. a
@WHO Hashtags
the World Health Organisation
#AskWHO
#StopViolenceNow
#Ebola #NoMoreEbola
#health
#endpolio
#HealthForAll

40. Example: How @WHO Engages Users on Twitter

41. Twitter is now a primary news channel for a number of
international organisations. For example: In 2014, the World
Health Organisation (@WHO) decided to go "Twitter first.
Twitter comes before the web and
before press releases...
It's one of the
most effective ways for us to reach
our target audience, including
journalists, academics and public
health specialists."
-Gregory Hartl, Head of News & Social Media, WHO
@WHO uses “Twitter first”

42. EXAMPLE: How @GuardianCareers Engages Users on Twitter
The Guardian (UK) newspaper's Careers
sections (@GuardianCareers) holds a
regular Twitter chat where people can tweet
questions using the hashtag #CareersQA
https://twitter.com/search?q=%23CareersQA&src=typd

43. EXAMPLE: How @REFUGEE Engage Users on Twitter
The UN Refugee Agency (UNHCR) chose a Twitter handle that
does not use the agency's acronym. They chose to use
@Refugees instead.
They use twitter to tell stories about refugees
They encourage all field officers to tell the
stories of the refugees they work with using
social media.
They are still reaching their primary audience of policymakers
but are also reaching out to a new group of people who do not
know very much about these issues and who we'd never have
reached with traditional media.

44. Social media content ideas

Retweet @DWAngola

Create a content calendar around your projects

Every two weeks focus on just one or two hashtags

Use the power of Cause Awareness Days (#WorldMalariaDay,
#PeaceDay, #WorldWaterDay)

Photo sharing contests

Suggest Friday Debate topics and/or speakers

Live tweet the Friday Debates or Urban Debates

Q&A on Twitter with DW staff

Your ideas?

45. Twitter Users By Language

46. DW on Facebook

47. DW on YouTube: Popular uploads

48. OTHER PLATFORMS

49. Remember to join DW online!
Follow @DWAngola on Twitter
twitter.com/DWAngola
Like DW on Facebook
facebook.com/DWAngolaCEDOC
Add DW on LinkedIn
linkedin.com/company/development-workshop