Using the power of Interview Marketing to build brands and drive Sales. Get your message out and build your brand.

1. Using Interview Marketing to Drive Sales & Build Brands
image by linkedin.com
When strangers get to know one anotherfor the purpose of friendship, dating,
employment, selling and networking; they ask questions about one another.
This exchange of questions back and forth is known as an interview.
Countless articles and books have been written about selling yourself in a job
interview and the like. Now how can we take the skills of giving a good
interview and apply them to Selling, Marketing and branding products? I call
this Interview Marketing.

2. Interview Marketing has been usedby political leaders to sell ideas, business
leaders to build brands and sell products along with launching careers of the
unknown.
For Interview Marketing to be successful, the person being interviewed need
to be able to answer questions that are both scripted and unscripted. For
example, do politicians this by working with their press people while hitting
the Sunday morning talk shows.
The person being interviewed also needs to be confident and have total
product or idea knowledge of what they are sharing. Business leaders do this
when they appear on CNBC, Bloomberg TV and the like. When business
people share their opinions or analyze a story being discussed, they
demonstrate their skills and expertise to a world audience of prospects.
Businesses have sprung up around the concept of Interview Marketing. These
businesses have you meet with a journalist to record an interview that they
then in turn market to major news outlets for sharing. It’s no wonder that
many people have the as seen on TV logo on their profile and products.
People and businesses that are unknown use Interview Marketing when they
appear on programs like Shark Tank. People call this a pitch. Yes businesses
appear on programs like this to get funding but many that do not get funding
from the Sharks get discovered from the media exposure the show provides.
So if you get asked by someone to do an interview about your product or
service; do the interview.