What drives Dharam in his professional life is practically proving how 'Good Design thinking' translates into 'Good Business' to entrepreneurs, business owners, and startups. He has acquired his Masters's in Branding degree from the University of the Arts London and is also an alumnus of the prestigious London College of Communication.

1. #dharammentor
Design Thinking Course
Dharam Mentor
Brand Mentor | Author | Educator: Design thinking for Emotional
Innovation | Master’s in Branding, University of the Arts London | Founder
‘Good Design thinking is Good Business’
DAY
4

2. #dharammentor
Design Thinking Course
Day 1
Empathize—Research Your
Users’ Needs.
Introduction—What is
Design thinking
Ideate—Challenge
Assumptions and Create
Ideas.
Define—State Your Users’
Needs and Problems.
Prototype & Test—Create
and try Your Solutions Out.
Day 3
Day 2
Day 4
Day 5
+ Introduce the author Dharam Mentor
+ Introduce the Design thinking
+ Design thinking - three types of Innovations
+ Clustering thoughts
+ Organizing Data on system LATCH
+ Observation Plan & Techniques
+ Interview Plan & Techniques
+ Empathy Mapping
+ Brainstorming Techniques
+ 27 Sutras of Ideation
+ Testing Prototypes Mockup with TG
+ Testing Your Concept/mood with TG

3. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

4. #dharammentor
Design Thinking

5. #dharammentor
Design Thinking
Corporation/
companies
Product Designing
Studios
UI UX Digital
Agencies
Branding & Ad
Agencies
D school / MBA

6. #dharammentor
Design Thinking
Corporation/
companies
Product Designing
Studios
UI UX Digital
Agencies
Branding & Ad
Agencies
D school / MBA

7. #dharammentor
Design Thinking
FunctionalInnovation
ProcessInnovation
EmotionalInnovation
FunctionalInnovation
ProcessInnovation
EmotionalInnovation
FunctionalInnovation
ProcessInnovation
EmotionalInnovation
FunctionalInnovation
ProcessInnovation
EmotionalInnovation
FunctionalInnovation
ProcessInnovation
EmotionalInnovation
Corporation/
companies
Product Designing
Studios
UI UX Digital
Agencies
Branding & Ad
Agencies
D school / MBA
Designthinkingisapplied
toarriveatInnovations
suchas:
Designthinkingisapplied
toarriveatInnovations
suchas:
Designthinkingisapplied
toarriveatInnovations
suchas:
Designthinkingisapplied
toarriveatInnovations
suchas:
Designthinkingisapplied
toarriveatInnovations
suchas:

8. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

9. #dharammentor
Empathize Ideate
Define Prototype Test
Design thinking Process:
Empathize Ideate
Define Prototype Test
FIVESTAGES
DESIGNTHINKING
PROCESS Iterative Process

10. #dharammentor
1) Ideation is a creative process where designers
generate ideas in sessions.
What is Ideate Stage?

11. #dharammentor
1) Ideation is a creative process where designers
generate ideas in sessions.
What is Ideate Stage?

12. #dharammentor
1) Ideation is a creative process where designers
generate ideas in sessions.
What is Ideate Stage?

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2) Participants gather to think and produce as many
ideas as possible to address a given problem.
What is Ideate Stage?

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3) Participants are free to share their innovative ideas
without the fear of being judged.
What is Ideate Stage?

15. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

16. #dharammentor
1) We need a dedicated space and environment for standing back to seek and notice every
angle.
2) Our team must define the right problem to address.
3) Ideate is the third stage in the Design Thinking process, so make sure the data regarding the
early two stages are displayed in the session.
“Empathize” (gaining user insights from research/observation)
“Define” (finding links/patterns within those insights to create a meaningful and workable
problem statement or point of view).
4) Before we begin the ideation session, the team needs a clearly defined problem to address –
a focused problem statement or point of view (POV) to guide everyone.
“How might we ------------------ ?”
“How might we design a tent card to educate cafe customers regarding not feeding
pigeons?”—
5) Idea Session Moderator must help reframe issues and prompt participants to collaborate to
produce solutions.
How to conduct productive ideation sessions.

17. #dharammentor
1) We need a dedicated space and environment for standing back to seek
and notice every angle.
How to conduct productive ideation sessions.

18. #dharammentor
1) We need a dedicated space and environment for standing back to seek
and notice every angle.
+ User Personas are distilled essences of real users.
How to conduct productive ideation sessions.

19. #dharammentor
1) Personas are fictional characters.
2) We create a person based on your research to represent the user types,
for example, who might use our service, product, or site.
3) Creating personas helps the designer to understand users’ needs,
behaviors, and goals.
What are Personas?

20. #dharammentor
2) Our team must define the right problem to address.
How to conduct productive ideation sessions.

21. #dharammentor

22. #dharammentor
3) Ideate is the third stage in the Design Thinking process, so make sure
the data regarding the early two stages are displayed in the session.
“Empathize” (gaining user insights from research/observation)
“Define” (finding links/patterns within those insights to create a meaningful and workable
problem statement or point of view).
How to conduct productive ideation sessions.

23. #dharammentor
4) Before we begin the ideation session, the team needs a clearly defined problem to address –
a focused problem statement or point of view (POV) to guide everyone.
“How might we ------------------ ?”
“How might we design a tent card to educate cafe customers regarding not feeding pigeons?”
How to conduct productive ideation sessions.

24. #dharammentor
Example:
Problem statement or
Point of view (POV)

25. #dharammentor
5) Idea Session Moderator must help reframe issues and prompt
participants to collaborate to produce solutions.
How to conduct productive ideation sessions.

26. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

27. #dharammentor
Many ideation techniques are available that can help
you in your ideation sessions.
Ideation techniques
1) Mindmapping – You use this graphical technique to connect ideas to
problems’ major and minor qualities.
2) Brainstorming – You build good ideas from each other’s wild ideas.
3) Brainwriting – This is like brainstorming, but everyone writes down and
passes ideas for others to add to before discussing these.
4) Brainwalking – This is like brainwriting, but members walk about the
room, adding to others’ ideas.
5) Sketchstorming – You use rough sketches/diagrams to express ideas/
potential solutions and explore the design space.
6) Storyboarding – You develop a visual problem/design/solution-related
story to illustrate a situation’s dynamics.
7) SCAMPER – You question problems through action verbs (“Substitute”
,
“Combine”
, “Adapt”
, “Modify”
, “Put to another use”
, “Eliminate”
, “Reverse”) to
produce solutions.

28. #dharammentor
Many ideation techniques are available that can help
you in your ideation sessions.
Ideation techniques
1) Mindmapping – You use this graphical technique to connect ideas to
problems’ major and minor qualities.
2) Brainstorming – You build good ideas from each other’s wild ideas.
3) Brainwriting – This is like brainstorming, but everyone writes down and
passes ideas for others to add to before discussing these.
4) Brainwalking – This is like brainwriting, but members walk about the
room, adding to others’ ideas.
5) Sketchstorming – You use rough sketches/diagrams to express ideas/
potential solutions and explore the design space.
6) Storyboarding – You develop a visual problem/design/solution-related
story to illustrate a situation’s dynamics.
7) SCAMPER – You question problems through action verbs (“Substitute”
,
“Combine”
, “Adapt”
, “Modify”
, “Put to another use”
, “Eliminate”
, “Reverse”) to
produce solutions.

29. #dharammentor
Example: 1) Mindmapping

30. #dharammentor
Example: 1) Mindmapping

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Example: 1) Mindmapping

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Example: 1) Mindmapping

33. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

34. #dharammentor
Example: 1) Brainstorming

35. #dharammentor
Example: 1) Brainstorming

36. #dharammentor
Example: 1) Brainstorming

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Example: 1) Brainstorming

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Example: 1) Brainstorming

39. #dharammentor
Example: 1) Brainstorming

40. #dharammentor
Example: 1) Brainstorming

41. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 27 Sutras of Ideation

42. #dharammentor
Example: 24 Diamond Sutras of Ideation

43. #dharammentor
Example: 24 Diamond Sutras of Ideation

44. #dharammentor
Example: 24 Diamond Sutras of Ideation

45. #dharammentor
Example: 24 Diamond Sutras of Ideation

46. #dharammentor
Example: 24 Diamond Sutras of Ideation

47. #dharammentor
Example: 24 Diamond Sutras of Ideation

48. #dharammentor
Example: 24 Diamond Sutras of Ideation

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Example: 24 Diamond Sutras of Ideation

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Example: 24 Diamond Sutras of Ideation

51. #dharammentor
Example: 24 Diamond Sutras of Ideation

52. #dharammentor
Ideate—Challenge
Assumptions and Create
Ideas.
Day 4 + Brainstorming Techniques
+ 24 Sutras of Ideation

53. #dharammentor
Example: Analogy / Metaphor Examples

54. #dharammentor
Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

57. #dharammentor
Example: Analogy / Metaphor Examples

58. #dharammentor
Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Example: Analogy / Metaphor Examples

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Thank you