We are all familiar with prototyping. It’s a way for us to start making an idea into a reality. Once it’s a bit more tangible, we can easily get meaningful feedback from others and by reacting to the "thing" rather than the idea’s sales pitch, we get a more authentic response that helps us make improvements. Get the full write up of this slideshare https://by.dialexa.com/conceptual-prototyping-wins-where-execution-meets-planning

1. Conceptual Prototyping Wins - Where
Execution Meets Planning
by Sarah Reid
https://by.dialexa.com/conceptual-prototyping-wins-where-execution-meets-planning

2. Dialexa
We are on a mission to make every
company a great technology company.
We work with organizations to define and
execute digital transformation strategies to
improve business operations and customer
experiences. Our services include:
• Multi-Year Technology Roadmap
• Platform Engineering
• User Experience Design
• Custom Software Development
• Hardware Prototyping /IoT

3. We are all familiar with
prototyping. It’s a way for
us to start making an
idea into a reality. Once
it’s a bit more tangible,
we can easily get
meaningful feedback
from others and by
reacting to the "thing"
rather than the idea’s
sales pitch, we get a
more authentic response
that helps us make
improvements.
Get the full write up of
this slideshare HERE

4. Customers of
prototyping software,
invision, reported a 57%
increase in their product
usage. At Dialexa, we
understand the value of
making prototypes and
putting them in front of
people which is why we
aim to start with
conceptual prototyping
early on in our process.
Get the full write up of
this slideshare HERE

5. I’ve sat in countless meetings over my
career where our team was stuck and
not sure how to move forward. To get
over this hump a few of us would rally
together and just build something;
something that felt real, a prototype.
This helped us thrive in environments
with red tape, moving our projects from
a state of paralysis to the next step. It
was our secret sauce of getting small
wins and executing on our big ideas.
Get the full write up of
this slideshare HERE

6. At Dialexa we help our clients articulate their ideas in the form of
beautiful tangible designs. We then apply practical user jobs and
workflows to those designs creating clickable or animated
prototypes. This helps our clients bring their ideas to life. Often,
they take our prototypes to their leadership and conferences to
generate excitement and buy-in. With conceptual prototypes we
see big wins in these areas for our clients; alignment, clarity, risk
mitigation, and support to move forward.
Get the full write up of
this slideshare HERE

7. To read more you can find the full article at
https://by.dialexa.com/conceptual-prototyping-wins-
where-execution-meets-planning

8. MOVING PROJECTS FORWARD WITH
CONCEPTUAL PROTOTYPING
Get the full write up of
this slideshare HERE

9. If alignment in teams wasn’t hard enough, alignment across
departments is even more daunting (which is where some
of the most exciting innovation lies). In many projects, we
find our stakeholders are misaligned — either they haven’t
spent the time together to communicate the vision or they
have different ideas of the details of that vision. Spending a
day or two at the beginning of an engagement or project
pivot is incredibly valuable to your team, it enables them to
come together and head in the same direction. We can
move faster once we are all on the same page.
Get the full write up of
this slideshare HERE

10. Our Conceptual Prototyping method helps with gaining
clarity on a project/product. When you begin prototyping
the team must make decisions on the business rules and
general content. This helps to uncover areas that can slow
down or cost a lot to change in development. Since the
risk of making a bad decision when prototyping is of
relatively low consequence, we are enabled to move faster.
Get the full write up of
this slideshare HERE

11. We’ve uncovered our blind spots
in our concepts with conceptual
prototyping. It gave the team
clarity on what to work on next
to move the needle forward in
their organization. We’ve also
uncovered big wins through
Conceptual Prototypes. We could
make design tweaks for
improving usability then we were
ready to start coding for a beta
release. If your team is feeling
stuck, making something tangible
based on your hypothesis is a
powerful tool to providing insight
and validation into the value your
product and can help define the
best way to move forward.
Get the full write up of
this slideshare HERE

12. WHY CONCEPTUAL
PROTOTYPING IS NEEDED
Get the full write up of
this slideshare HERE

13. There’s a reason people pay for staging selling homes
and invest thousands of dollars into building models
and renders for new developments. People need to see
something to get excited and invest the time, money,
and energy into it. Some would say it’s because people
lack the imagination, but I would argue it takes
imagination and creativity to envision what life would
be like if the prototype was a product in the world.
Get the full write up of
this slideshare HERE

14. What people need is
guidance into the world of
possibilities accompanied by
an anchor in reality to begin
to understand the vision and
future you and your team
are creating. I’ve seen
several stakeholders react to
a prototype and want to
build onto it — taking some
aspect that we glossed over
and fleshing out the details.
Our prototypes unlock news
ideas and inspiration which
enables us to build
something valuable together.
Get the full write up of
this slideshare HERE

15. Conceptual Prototyping is a risk
mitigator because it’s fast and cheap
to test your ideas. There’s two major
reasons for this:
1. We aren’t worried about production code for this
prototype. We can often use tools like invision and principal to
conceptualize our stakeholder’s objectives and reduce the amount
of time and resources needed to validate ideas.
2. We aren’t building the whole the thing. We give the appearance
of a finished product, similar to a movie set facade, but we don’t
actually build the entire product out. A great side benefit to working
this way is that no one should get too attached to an idea since we
didn’t invest the time and energy. It’s like telling a parent their baby
is ugly. Designers can spend a lot of time and energy on an idea
and it gets harder to throw out and realize it’s a bad idea when
they have nurtured it for so long. We are able to test ideas and
accept the results all while moving quickly and cheaply.
Get the full write up of
this slideshare HERE

16. Do you understand why design thinking is
important, and how it can improve your
business performance?
Download or free eBook:
Designing for Business Outcomes

17. CONCEPTUAL PROTOTYPING
HELPS WITH SUPPORT
Get the full write up of
this slideshare HERE

18. Conceptual Prototyping helps with support.
The majority of feedback we receive from our
clients is that our design impressed users and
leadership alike. At Dialexa we believe good
design is essential to enhancing the product’s
value. We see that not only in the responses
from clients, but also the awards we’ve
achieved. We’ve garnered a lot of meaningful
relationship and return clients because we’re
able to help them rapidly explore and validate
ideas with design and prototypes.
Get the full write up of
this slideshare HERE

19. So if you find your team stuck or wanting
to quickly test some new ideas, conceptual
prototyping can help you move your project
forward. If you are NOT prototyping,
challenge yourself and ask why? We are
seeing innovative companies move quickly
with this method. Design practices have
been prototyping with sketching and
exploring multiple ideas and avenues to get
to the best solution for years. Large
companies like IBM and Capital One are
buying design firms that are comfortable
with these practices. We’re not only able to
build better products but a better world —
where good design meets the user and
business needs to succeed.
Get the full write up of
this slideshare HERE

20. If you want to learn more about how we run
through our own design processes,
download our free guide Designing for
Business Outcomes. And if you are interested
in understanding more about Conceptual
Design as you plan out your next technology
initiative, just reach out.
Get the full write up of
this slideshare HERE

21. PROPERTY OF DIALEXA LLC ©2018 - CONFIDENTIAL & PROPRIETARY
Thank You
Doug Platts
VP of Marketing
marketing@dialexa.com
If you are looking to undertake a
digital transformation initiative,
contact Dialexa today and see how
we can help make your company a
great technology company.
Get the full write up of this slideshare here!