Branding in Videogames
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Define your game as a brand with some tips, what is branding?
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Branding in Videogames
- 1. BRANDING IN GAMES Got a question? Tweet it @Gamedonia Text it to info@gamedonia.com
- 2. A Game can have.. But non of these ensure it will become a BRAND… . •Logo •Avatars •Merchandising
- 3. “ So what exactly is a Brand?
- 4. Is how the player feels about it, the top of mind emotion that creates in people…
- 5. Brands are identified by the connection of persons to deep feelings when they experience… Players are intuitive people. So your game it is not what you say it is… It´s WHAT THEY SAY IT IS.
- 6. “ Branding: It´s a plan to position the brand of a company, product or line at the top of mind of the consumers creating a bridging experience… Seems easy enough, right?
- 7. Let´s work on it… It´s a plan to position the brand of a company at the top of mind of the consumers creating a bridging experience… here it´s the who, what, when, where, and how
- 8. It´s a plan to position the brand of a company at the top of mind of the consumers creating a bridging experience… here it´s the point of differentiation of your game and all the feelings & emotions it can produce
- 9. It´s a plan to position the brand of a company, at the top of mind of the consumers creating a bridging experience… Here are the channels, digital media or where you can find your target.
- 10. Here it´s the relationship to get a long lasting emotional commitment with the players. It´s a plan to position the brand of a company at the top of mind of the consumers creating a bridging experience…
- 11. It´s a plan to position the brand of a company at the top of mind of the consumers creating a bridging experience… Listening and answering, co-creating and involving.
- 12. SO…
- 13. Better now? It´s the who, what, when, where, and how the point of differentiation of a game produces some feelings & emotions to be used in all the channels, digital media or where you can find your target to generate a relationship and long lasting emotional commitment with the players trough listening and answering, co- creating and involving.
- 14. You need to get into the 5 areas of Branding. •Differentiate •Collaborate •Innovate •Validate •Cultivate
- 15. Focus, Focus, Focus… It´s about identification and who you think will be identified with your game. Differentiate?
- 16. Collaborate? BRAND DIY It´s a conjoint effort to spread the voice and transmit trust
- 17. Try & Fail is the only solution. You know when something is innovative if it scares as HELL!!! Innovate?
- 18. 1.ASK your players what would they do? 2.Make a small focus group before launching 3.If one player can´t verbalize your concepts you have failed to communicate it. Validate?
- 19. •It´s a process not a building, it is in constant movement in the brain of your players •Brands are like people; they must change the clothes but not their character and values.. Cultivate?
- 20. Make it simple: DOES OUR GAME LOOKS TOO BIG FOR THEM? But is not enough
- 21. The more distributed a brand becomes the stronger its management has to be. And DO NOT stop learning