14. Nike erected a large, interactive billboard in Times Square. Passers by could use their cell phones to text in their own custom design and receive a free pair of Nike IDs. Individuals went nuts when they saw their own shoes posted live on the jumbotron in front of them. Though Nike gave away 3000 pairs of shoes in this promotion, I had the distinct impression that users were just as excited by their design on the billboard as they were by the free footwear.
15. This camera phone promotion for the G6 encouraged consumers to look for G6es out on the street. By snapping a photo of a G6 and sending it in, a consumer was entered into a drawing to win $1,000,000.
16. Viewers can text in lucky case numbers and win cash prizes if there's a match. NBC has also had some success with its model wallpaper for mobile. The multiple products are not only a good way to access viewers on multiple screens, but also a way to generate additional revenue. Mobile content revenue pays for the entire show's production and as a result, all of the normal TV advertising becomes gravy.
