Dianova International Network social awareness campaign in association with United Nations UNODC "Listen First", launched the 26th June 2017 to celebrate the International Day Against Drug Abuse. It also shows a best practice on prevention and health education throughout the relevance of Advocacy work, international cooperation & alignment with Sustainable Development Goals!

1. Relevance of Advocacy work, international cooperation
& alignment with Sustainable Development Goals
26th of June celebration of the International Day Against Drug Abuse

2. 2
Listen First – World Drug Campaign 2017 #togetherfarther
Education & Health promotion
International Campaigns

3. Context
#togetherfarther
3
UNGASS DOCUMENT
RECOMMENDATIONS
2016Demand&
Supply
Children&
Young
people
Human
Rights
International
cooperation
Women&
Communities
New
substances
Prevention
&Treatment
Listen First – World Drug Campaign 2017

4. International Cooperation - 14 countries
participated - #togetherfarther
4
#togetherfartherListen First – World Drug Campaign 2017

5. The goal of the campaign was to raise awareness about listening to
children and young people as the first step to help them grow up healthy
and safe.
GOAL
#togetherfarther
5
Listen First – World Drug Campaign 2017

6. This effort is aimed at parents, teachers, policy makers, health and
prevention workers, highlighting how to recognize and prevent, high-risk
behaviors and substance abuse.
TARGET
#togetherfarther
6
Listen First – World Drug Campaign 2017

7. Through an image accompanied by messages, the target is invited to
follow a series of recommendations on prevention, as well as to share
messages with third parties through their channels, facilitating their
access to the graphic material and related content.
STRATEGY
#togetherfarther
7
Listen First – World Drug Campaign 2017

8. Central message of the campaign: "Listen to children and young
people with empathy and care can help prevent risk behaviors and drug
use"
Each country selected one or more target audiences: decision
makers, parents, teachers and health workers.
Once the target has been selected, each country had to search and
select for an image / photo and write a text / story / situation adapting
the message to the target selected to be used in their country to spread
the campaign.
CREATIVE CONCEPT
#togetherfarther
8
Listen First – World Drug Campaign 2017

9. #togetherfarther
9
Alignment with Sustainable Development Goals
Listen First – World Drug Campaign 2017

10. #togetherfarther
10
Listen First – World Drug Campaign 2017

11. #togetherfarther
11
Goal 3 calls on countries to adopt measures
to strengthen drug abuse prevention and
treatment, put an end to AIDS and combat
hepatitis.
Listen First – World Drug Campaign 2017

12. Target 3.3
SPYM - India
12

13. Target 3.4
Dianova Canada
13

14. Target 3.4
Fundación Dianova Nicaragua
14

15. Target 3.5
Dianova International
15

16. #togetherfarther
16
Goal 4 asks to ensure and promote
sustainable development through education
for sustainable development and sustainable
lifestyles, human rights and gender equality
Listen First – World Drug Campaign 2017

17. Target 4.7
17

18. Target 4.7
Associaçâo Dianova Portugal
18

19. Target 4.7
Drustvo UP - Slovenia
19

20. Target 4.7
Dianova Idell Förening - Sweden
20

21. Target 4.7
Associazione Dianova Italia
21

22. Target 4.7
Associazione Dianova Italia
22

23. Target 4.7
Fundación Dianova Chile
23

24. Target 4.7
Asociación Dianova España
24

25. Target 4.7
Fundación Dianova Uruguay
25

26. Target 4.7
Drustvo UP - Slovenia
26

27. #togetherfarther
27
Goal 10 aims to reducing stigma and
promoting the social inclusion of addicts.
Listen First – World Drug Campaign 2017

28. Target 10.2
SPYM - India
28

29. Target 10.2
SPYM - India
29

30. #togetherfarther
30
Goal 16 aims to help build peaceful, just
and inclusive societies and institutions that
can address the problems of illicit drugs,
crime, corruption and terrorism.
Listen First – World Drug Campaign 2017

31. Target 16.2
Ray of Hope - Pakistan
31

32. Target 16.4
Dianova International
32

33. #togetherfarther
33
Goal 17 Enhance knowledge sharing and
international cooperation
Listen First – World Drug Campaign 2017

34. Target 17.6
Dianova International
34

35. Social Media Headers - Campaign central message
#togetherfarther
35
Listen First – World Drug Campaign 2017

36. Dianova International

37. Dianova International

38. Asociación Dianova España

39. Associazione Dianova Italia

40. Associaçâo Dianova Portugal

41. Dianova Idell Förening - Sweden

42. Drustvo UP - Slovenia

43. Fundación Dianova Chile

44. Fundación Dianova Nicaragua

45. Fundación Dianova Uruguay

46. Ray of Hope - Pakistan

47. Slum Child Foundation - Kenya

48. SPYM - India

49. #togetherfarther
49
Listen First – World Drug Campaign 2017
Campaign Outcomes - Channels

50. #togetherfarther
50
Listen First – World Drug Campaign 2017

51. #togetherfarther
51
Listen First – World Drug Campaign 2017
Clipping Agencies

52. #togetherfarther
52
Listen First – World Drug Campaign 2017
News Clipping

53. #togetherfarther
53
Listen First – World Drug Campaign 2017

54. #togetherfarther
54
Listen First – World Drug Campaign 2017

55. #togetherfarther
55
Listen First – World Drug Campaign 2017
Global Outcomes

56. United in Commitment to People
September 2017 #togetherfarther
The Dianova Network
DIANOVA
.NGO

57. The Dianova Network #TogetherFarther
The Dianova Network (Data: August 2017)
57

58. Our Key Principles
Mission
Developing initiatives and
programmes with the objective
of promoting personal self-
reliance and social progress
Vision
Dianova’s purpose is based on
the conviction that, with
appropriate support, each
person will be able to find within
him/herself the resources
necessary to achieve success
in his/her personal
development and social
integration
Values
Our ethical framework and
common core values are
grounded in commitment,
solidarity, tolerance and
internationality
The Dianova Network #TogetherFarther
58

59. The Activities of
Dianova (Data: 2016)
29%
21%
50%
Education & training
Addiction treatment & prevention
Social, humanitarian and community
services
staff members (W: 53%,M: 47%)people served22.349 587
The Dianova Network #TogetherFarther
59

60. Facilities (Data: 2016)
Day Services &
Outpatient Centres
3 - Information, evaluation and referral
services
3 - Day centres
6Residential Addiction
Treament Centres
10 - Adults
4 - Minors
3 - Women with/without dependent
children and/or pregnant
1 - Mental health disorders
18
The Dianova Network #TogetherFarther
60

61. Facilities
Total 34 facilities
Other facilities
1 - Professional reintegration unit
1 - Training centres
1 - Educational centre
3Other Residential
Centres
2 - Reception of asylum seekers and
refugees
2 - Social housing with community support
1 - Social reintegration facilities/halfway
houses
1 - Centres for socially-vulnerable
adolescents
1 - Care centre for people with disorders of
the autistic spectrum
7
The Dianova Network #TogetherFarther
61

62. Our Affiliations
The Dianova Network #TogetherFarther
62

63. Join Forces with Us, Become an Associate Member of Dianova
International write us to: network@dianova.ngo
Thank you
DIANOVA
.NGO
Junio 2017 #togetherfarther