2. résumé: dick holzhaus
born: 29-08-1952 zwanenburg holland
contact: dick@holzhausinternational.com
web site: www.holzhausinternational.com
phone: +31 (0)6 22 41 29 55
photo 2014
education:
1969/1974 rietveld academy of fine arts in amsterdam.
cum laude.
1974/1983
corporate career with major international advertising agencies
1974/1976: npo top 10 agency
1976/1977: moussault abh top 10 agency
1977/1979: hvr advertising no. 14 agency
1979/1980: noordervliet & winninghoff/leo burnett top 10 agency
1980/1983: ssc&b lintas no. 1 agency
1983/1998:
creative director of my own agency: holzhaus & partners.
my creative ‘hot shop’ holzhaus & partners employed 10 people.
created 21 television commercials and written scores more.
created 23 radio commercials and written scores more.
created 1 cinema commercial and wish we could have done more.
created numerous print campaigns and promotions.
1997/2000:
vice president creative affairs for the car of the century project.
my magnum opus unless another idea like that pops up.
awards.
adcn for:
hvr advertising
client: hvr.
fhv/bbdo
client: amro bank p.o.p. material.
fhv/bbdo
client: amro bank campaign.
dorland
client: ptt post calendar ’83.
dorland
client: ptt post calendar ’84.
dorland
client: ptt post calendar ’85.
jury golden letter for:
holzhaus & partners
client: vdsg vrolijke frans promotion.
jury of advertisers for:
dorland
client: ptt post island commercial.
grey amsterdam
client: royal dutch navy campaign.
international film & tv festival
new york for:
allick/bates
client: mitsubishi tredia commercial.
sjp holland for:
fhv/bbdo
client: albert heijn employment campaign.
jury of graphics magazine for:
dorland
client: ptt post calendar ’84.
dorland
client: ptt post calendar ’85.
1974-2015:
Creating Concepts:
I love my profession, it allows me to create
new things every day. Creating concepts is
my thing. I know how to write, design and
teach but nothing pleases me more than a
challenging problem and some empty sheets
of paper.
Trained as a communication generalist I have
developed a number of skills that I nowadays
also use to guide young professionals and
companies to optimal results.
Not in the capacity of a non-committed chatting
consultant but as a responsible participant in
the process of creation.
This small selection of my portfolio doesn’t
contain any award winning work. These are
projects that for reasons of the team, the
process and the result have a special place in
my heart.
3. about concepting:
good concepts are simple and simplicity is the most difficult thing to create. after many years of
creating concepts it still hasn’t become easy, but experience makes focussing on the true message
a lot easier. and focus creates the most effective playground for the creative mind.
about art & copy:
copy and art are the clothes for the concept. art must give the concept an identity and copy must
make it convincing.
about my product:
making products easy to understand in a memorable way.
allick/bates
fhv/bbdo
bbdo/bartels verdonk impuls
bbdo/industrieel
keja/donia/bbdo
bozell
dmb&b
grey
hakuhodo
mccann erickson
ogilvy & mather
pmsvw/young & rubicam
publicis/fcb/prad
result
tbwa
kkbr/conquest
hitachi
philips
rank xerox
mitsubishi motors
seat
hyundai
lada
daihatsu
volvo
suzuki
interparts
honda motorcycles
holland dental
stegeman
iglo
mars
van der sterre group
canter foodgroup
agfa gevaert
pastunette
akzo/sikkens
sigma coatings
ten cate
ptt primafoon
philip morris company
b.a.t.
ipp rothmans
wyeth laboratories
ahp american home products
casio
fashionato’s
vnu
wegener
yaazz international
rodenstock nl
procter & gamble
ptt post
abn/amro bank
digital
cbt
ipw
super channel
department of economics
grand hotel krasnapolsky
beanet
bertram group
vestige
totaalaanbod
carpedat
nog insurances
chevalier printers
royal dutch navy
daarnhouwer & co.
albert heijn
uap insurances
asb employment
sns bank
pierson bank
mees & hope bank
4. credits:
IniGrams:
dick holzhaus
marc van oldenborgh
iPhone team:
Oleg Voloshin
Quamar Methab
Web team:
Oleg Voloshin
Marc van Oldenborgh
Dick Holzhaus
a speaking buzz greatly helped users to understand the product and installing yaaz on their
computer and cell phone.
IniGrams:
IniGrams consists of a website and app that personalizes the lock screen van smart phones,
tablets and computers by placing your initials on purpose designed backgrounds.
By continuously refreshing the collection we want to make IniGrams ‘Phone Fashion’. All typefaces
have 3D effects. Alphabets in Latin, Cyrillic, Japanese Hiragana and thai scripts.
Check it out and have a go at: https://www.inigrams.com
For all mobile and desktop devices.
Classic, romantic, urban and style collections.
Website landing page, mouse-over expands the designs.
Choice from design variations and lots of customized typefaces.
5. logo & design:
a good logo is a concept in itself. that is more than true for the pin logo. in 1990 chris knol -new
business manager of the advertising agency result- had trouble getting his busy creative staff
to show interest in an uninspiring new business prospect called beanet. so he hired holzhaus
& partners to help him land the account. the beanet system was responsible for approving
financial transactions for the first electronic payment systems. they still perform this service
for all banks.
we found there was frustration at beanet, here they were revolutionising the market with
their electronic payment systems and the banks took all the glory. all because beanet felt they
did not have a tangible product. holzhaus & partners argued that beanet did have a product;
namely the action of using your pin code to enable the transaction.
the rest is history.*
18 years later it still makes me proud to realise almost every dutchman has one of our logo’s in
his pocket.
* we created the verb ‘pinnen’ which became synonymous for electronic financial transactions.
all credits for the advertising campaign that introduced this new verb go to result advertising.
credits:
holzhaus & partners:
dick holzhaus: creative director
ronald mulder: design director
result advertising:
chris knol: new busines director
henk roozendaal: creative director
6. campaigns:
klaas lameijer is the most ‘opposite thinking’ marketing man i know. in the early nineties he
founded the lamarque agency and one of the first clients was the lada automotive account. for
the campaign he hired two creative teams. one established team consisting of a copywriter and
art director and one team of two car-crazy art directors. the concept for the campaign was
created by art directors ton giesbergen and myself. klaas lameijer -being klaas lameijer- mixed
parts of the other teams’ proposals into the campaign and there it was: the campaign that sold
ugly cars.
credits:
ton giesbergen: art director
dick holzhaus: art director
janna pronk: copy
peter poortman: art director
lamarque advertising:
klaas lameijer: account director
heading: the plain take on tinted glass.
pay off: lada, the car without bla bla.
heading: every lada has a fully adjustable steering wheel.
pay off: lada, the car without bla bla.
7. campaigns:
the benson & hedges ‘discover gold’ campaign is the most controversial one i ever made.
the advertising critics hated it, some of my collegues did too, on the other hand; the
london agency for b&h hung the dutch campaign in their corridor. the critics won, the
campaign was withdrawn. yet i remain proud of it and i’m secretly waiting for the day it will
be regarded as a campaign that was ahead of it’s time. when i created this series of ad’s it was
an answer to the ever stricter regulations on tobacco advertising.
credits:
allick bates advertising:
jack allick: account supervisor
henk van de zande: account director
leo hol: photography
dick holzhaus: concept & art direction
discov er gold
discov er gold discov er gold
ad: backpack adventure
ad: luxury travel
ad: nightlife
8. design:
clients that challenge their agency are common, clients that inspire are very rare. chevalier
international printers was such an exception. evert chevalier wanted a brochure that would
not be full of printers brouhaha. he lectured us for hours about what he hated in brochures.
holzhaus & parners created a conceptual brochure that was a mix between campaign advertising
and traditional information. a design approach that would become our trademark.
heading: wynand chevalier about an inconspicuous printing error.
heading: rombout chevalier about a missed deadline.
heading: evert chevalier about driving a hard bargain.
credits:
chevalier international printers:
evert chevalier
hans bots
holzhaus & partners
joost perik: concept & copy
dick holzhaus: concept & art direction
ronald mulder: design direction
leo hol: photography
9. car of the century:
being a car enthusiast, the ‘car of the century’ was initiated by myself. with the help and
courage of many car enthusiasts it became the official world wide election to determine
the most significant car of the twentieth century.
the candidates were 100 cars selected by the cotc honorary committee of experts.
car of the century was the first world wide public election. the project had the full endorsement
and co-operation of the automotive industry and the world wide car of the year professional
juries.
the first exhibition in the amsterdam rai was the kick off for the public voting. all 100 cotc
candidate cars were on exhibition. a cool 50 million dollar worth of pristine cars, some of
them the only surviving examples of their kind.
the elections had a worldwide appeal and millions of car enthusiasts around the globe voted for
their favorite cars on the cotc web site.
credits:
car of the year organization.
for endorsing the
car of the century project
and allowing their most distinguished
jury members to take place in
the car of the century jury of professional
automotive journalists
cotc organization:
klaas lameijer
dick holzhaus
fred van der vlugt
louis ludolph
harry van andel
machiel kalf
ludo bijvoet
hans ringeling
paul lakatos
and the secretarial staff
board of directors:
fred van der vlugt
dr. guiseppe giraudi
sir walther hayes cbe
anton konrad
john mcelroy
bob sicot
honorary committee of experts:
lord montague of beaulieu
thomas bryant
shotaro kobayashi
lorin tryon
gordon wilkins
key consultants and partners:
hans van doorn
gerard de gier
ronald mulder
christian lohman
willem oude weernink
ian norris
frits strietman endemol
marc jansen endemol
leon schouten endemol
click amsterdam
van ginniken en mostaard
bob lutz
mark itkin william morris agency
john feely pgi santa monica
daniël dancer
r.a.i. amsterdam
toronto expo
hypsos exhibition builders
the venetian hotel las vegas
klm airlines
the car of the century
international jury of 136 professional
automotive journalists:
and all the people that worked hard
but do not appear here.
the amsterdam rai exhibition and a few of the
backdrops designed for each candidate car.
10. official results
car of the century election
1: ford model t. 742 points
2: mini 617 points
3: citroën ds 567 points
4: volkswagen beetle 521 points
5: porsche 911 303 points
car designer of the century:
giorgetto giugiaro
car engineer of the century:
dr. ferdinand porsche
car entrepreneur of the century:
henry ford 1
car executive of the century:
ferdinand piëch
car of the century:
december 1999. the venetian hotel in las vegas nevada saw the grand finale of the car of the
century election. i had lived the dream of seeing one idea of mine entertain the world of car
enthusiasts and in the process we had written history. many thanks to all the wonderful
people who made this possible.
automotive stars at grand finale in las vegas
the cotc candidates book
